How many of us have opened our Google Analytics (GA) reporting and found some really strange information in the data? Such as the Language field being populated with a crazy phrase supporting a political candidate? Or the Referral Traffic field containing a website you’ve never
Facebook video is the holy grail of internet attention. While that may not be an eternal truth, it really pays for most businesses to incorporate Facebook video into their marketing efforts today. Strategies for Incorporating Facebook Video into Your Marketing Users are naturally drawn to
No matter if your company is big or small, creating customer touch points via email transforms the relationship between business and buyer. Tips for Getting and Keeping Email Subscribers These email subscribers essentially become a part of your business. Electronic communications can trigger buying, increase sharing and
Are you looking for creative and expansive ways to define your ‘blue ocean’ and distinguish your business from the competition? Well, look no further than your underwear drawer for some market niching answers. What Does Your Underwear Drawer Have to Do with Market Niching? Seriously.
Before examining the opportunities found within user-generated content, ask yourself this: On a basic level, what do you need to do to boost sales? Gain more attention. And how do you gain more attention? Produce noteworthy content. Produce User-Generated Content to Boost Online Sales Creating
(AI) has been increasingly making headlines recently, although few may be aware of it. The most recent of these was with the announcement of Amazon Go, a concept store in Seattle that is powered by machine learning and AI. Many of us now carry an
I’m not here to tell you how to run your personal social media accounts. You can say what you want, share what you want, and “Like” and “Retweet” and “Share” whatever posts you want. You can also do the same on your business social media
If money wasn’t a constraint, what would your true passion be? It’s a valid question now that New Year’s resolutions are being discussed along with methods to achieve goals. Personal question: Did you follow through with goals that you set for yourself last year? Achieve
The odds of having any success at living a healthy life are sadly very much stacked against you as many come to a very abrupt and regrettably flabby end. I don’t write this to belittle your efforts or stop your resolution to get healthy before
Industry experts and influencers provide impactful and action-oriented information all year long via blogs, video and social media. To start the new year off right we asked 17 of them to give us their number one tip as we’re heading into 2017. Each insight will
eCommerce, retail sales made through websites and the internet, is a multi-billion-dollar industry. Some of you may be relying on your website’s SEO to generate most of your traffic and, if you are, it’s time to find out how social media can help generate eCommerce
marekuliasz When you visit a website, what keeps you on the page? When you receive a direct mail content marketing promotion in your mailbox, what motivates you to open it up and read it? Think about what causes you to want to know more .
In the business world, we always hear mantras like “The customer is always right” and “Your satisfaction is our top priority,” so it would seem that most are well-aware of the importance of customer service. Be Fast, Be Flexible for Online Customer Service However, sometimes
Wondering what selling from the rear looks like? There is a sales process to help you get through it, so don’t worry. “You have a less than 10% chance of winning our business.” If this were the customer’s response to your proposal, how would you
Facebook just rolled out a new platform, Facebook Watch, for shows on their network. Today we’ll take a look at how to use Facebook Watch. Content consists of episodes that can be recorded or streamed live. They will be available on the Facebook app and
A quick glance at these two words, branding and marketing, makes one assume that they are synonyms. But branding and marketing are two different business strategies, whose common goal is business development. Branding is something that tells your customers what your products and services are
One of the things we discuss frequently in business is setting goals and making a plan to achieve them. It’s an important aspect of business success, but seldom do you hear anyone talk about exactly how to set a goal and to make progress reaching
Unless you’ve been living under a rock the past couple of years, you will have noticed that organic Facebook engagement has declined. This results in most people paying for ads to increase their overall engagement. While you should put Facebook ads into your budget, you
Social media marketing is more important for businesses than ever before. Using social media has accelerated business, sustained companies, and upgraded the customer experience. Today, marketing has taken a giant stride with the help of social media platforms. It is now possible for marketers to
It’s no surprise that many businesses struggle with local presence management today, as there’s a lot of outdated and just-plain-wrong data linked to businesses online. When a customer accesses that bad data then gets lost trying to reach a location, 67% of them will lose
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Businesses rely on website maintenance services to keep their site secure, fast and reliable. Yet many people assume that a few WordPress updates and occasional
The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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