SEO, also known as Search Engine Optimization, no longer works, right? It was a concept that was released when Google first launched and has since been discontinued, correct? Then why busy yourself with reading this article? That’s easy. The first two questions are 100% false.
The old adage from Epictetus says: “We have two ears and one mouth so that we can listen twice as much as we speak.” While that’s pretty wise, and surely pertains to marketing amongst other things, I think old Epicty overlooked the importance of our
No, I’m not referring to Meghan Trainor’s hit song by the same name, I’m talking about your installed base of customers. Baseline Customers are Critical to the Growth and Longevity of Your Business When you look at the financial profile of the majority of small
One of the major marketing strategies which could boost your online business is search engine optimization or SEO strategy. You tailor your website according to the algorithms which search engines use for ranking websites. But in reality, search engine algorithms are dynamic and, as the
Businesses that want to capitalize on mobile marketing should think about when their customers are most likely to be online, how mobile impacts purchasing decisions, and how they can offer a more user-friendly mobile experience. The more a business knows about these consumer behaviors, the
Content creation and curation are necessities in today’s online content marketing world. However, one of the greatest challenges that entrepreneurs and business owners have is determining what types of content they should create and what they should share on a daily basis. Increase Content Marketing
The new year has started and your office space has become divided into the piles of things you should have finished last year and things you need to do for the new year. Don’t feel bad because you’re not finished with last year yet. How to
I remember what it was like first starting out using social media to build a presence online. So many marketers make it look easy. But the fact is, there are certain pitfalls that can trip you up if you’re not careful. Common Mistakes That are
A great salesperson is similar to a great archer – they understand the importance of having their quivers full and staying focused on their target. In order to be a great salesperson and implement your sales strategy, you must always be prepared and have the
Despite the ever-evolving advancements in marketing, sending emails continues to be one of the best ways to reach customers, with 66 percent of consumers having made a purchase as a result of an email, beating both social and direct mail. Non-Sales Emails Every Business Should
What happens when the physical world of bricks and mortar collides with the digital world of content, code and local SEO? Marketing heaven! Local retailers have plenty of great online opportunities: from quirky social media to positive online reviews. Similarly, online merchants can benefit from the
What if your customers ran your company or were a part of your marketing team? Or, were in charge of your customer service, ran your product team, or managed your branding? Guess what – they already do. Word-of-mouth has always placed control of your marketing
Maintaining a Facebook Page that keeps followers engaged can be a challenge. It takes research, creativity, time and dedication to keep your content fresh. Best practices in social media engagement are as fluid as new technology, and trends sometimes seem to change daily. If you’re
An old saw that still rings true says “you learn something new every day,” and while this is indeed true for most everyone, it’s especially important for those of us in digital marketing. To Succeed in Digital Marketing… Always be curious Aways be learning Always
Whеn it comes tо ѕосiаl mеdiа ROI, many businesses find it diffiсult to directly connect the rеturnѕ with thе invеѕtmеnt. Rеturn оn invеѕtmеnt iѕ mеаѕurеd in mаnу wауѕ. Uѕuаllу it can be dеtеrminеd thrоugh fасtоrѕ thаt аrе fаirlу straightforward аnd quantifiable. Sосiаl media rеquirеѕ time,
The rise of voice search has brought some fascinating changes to search engine optimization (SEO). This change in search trend has many marketers wondering about the future of SEO. An article by Wesley Young published by LSA Insider shows that voice search has skyrocketed over
When most companies start thinking of their digital marketing, they immediately turn to social media – as opposed to Google Analytics. Many now know how much time and effort it takes, along with the amount of money it takes to make a campaign, but everyone doesn’t
Before we get into Facebook boosting, consider this – our Facebook News Feeds are more crowded than ever. It is no secret that over the years Facebook has made many modifications to their algorithms to shorten the organic reach of a post. This decline in organic
You may have noticed by the abundance of school buses and backpacks that it is back-to-school time. Is it time for you to go back-to-school to improve sales? Let’s take a look at your current situation, and evaluate what you would change if you were
If you’re a business owner, you know how valuable good branding can be, and logo design is an integral part of branding. If you’re thinking about changing the image of your company, you should answer a few questions first: Did you put little effort on
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.
Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.
Need more customers? We create paid campaigns to reach your target audience and increase sales.
You need a solid foundation for success online, and our tracking & optimization services get it done.
From logo design to your business card, brochures – and everything in-between for print & web – we can help!
Businesses rely on website maintenance services to keep their site secure, fast and reliable. Yet many people assume that a few WordPress updates and occasional
The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
To get these answers right now, just enter your business name below to run our FREE
visibility report.
Need a facelift
for your website?
More search traffic?
Need to blog, but don’t
have time?
