We have all heard the phrase by now that “Content is King,” and that statement includes images and video content too, not only text. Content is why search began on the “world wide web,” and all content must be produced. But do not think just
There is a big difference between writing a personal blog and writing your business blog. Your personal blog? Say whatever you want. Post whenever you feel like it. No pressure! Your business blog? A whole different story. You have lots of things to consider: How
There are many theories about what is required to develop a highly successful, profitable small business. Beyond the most obvious things – e.g., time and money, I believe that the thing most small business owners need in order to be successful is expertise. Where Small
Social media offers businesses the opportunity to exponentially grow their brands or causes. But figuring out how to harness this opportunity isn’t easy. In fact, it can be stressful. What type of content will get the best feedback? How do I get people to promote
With Valentine’s Day gone, the season of mass holiday consumerism that begins around Thanksgiving (though it’s pushing back to Halloween) and continues through the spring comes to a close. From costumes to gifts, Americans spend $6.9 billion on Halloween, $600 billion over the winter holidays
Is your office giving you a pep talk, or is it reinforcing internal limiting beliefs? Feng Shui is built on a long tradition of helping people create an atmosphere of success, and it is not as hard to create as you may think. Using these
We are already in the second month of 2017 and I must admit, I am in LOVE! I am in love with live streaming live events and experiences. This past month our video production company live streamed our first 3-day conference and we learned so
Social networking has become one of the most important ways to complement business communication, but it’s also one of the biggest sources of distraction and time suck for otherwise productive entrepreneurs. Tips for Managing Your Time on Social Networking Learning to manage your own
Right off the bat, I apologize to any opera aficionados because this post is not about how Verdi’s classic can help you create great website content. This post is about another timeless classic – the AIDA model of sales and marketing – which includes Awareness
If you are looking for a new love to add to your social media strategy, Facebook Live might be it. There is no doubt that Facebook Live can be a great tool, and I love to promote great tools, but there are a few things
Customer engagement is defined as the customer’s emotional or psychological attachment to a brand, product, or company. Customer engagement is vital for businesses as it drives sales and growth, and we will examine virtual reality as a new component of customer engagement. How Virtual Reality
Want more conversions from social media? It’s all about having the right kind of fans. Not just any fan, but the fan or follower that would be interested in your products and services, and are willing to spend the money to purchase them. The infographic compiled
Here’s a story for you… The conference speaker started talking about how great social selling could be. And when I saw the excited grins on the faces of my company’s sales team, I was scared, scared stiff. As a longtime professional communicator, I was extremely
Logo designing is the most fulfilling work, as this is precisely the area that allows your creative juices to flow. Not only does one need to make the most of the space, color, and shapes in order to create something memorable and unique, but the
The overall marketing plan of an SMB or corporation must include a digital marketing strategy, part of which should be influencer marketing. Many corporations are already enjoying a massive return on investment from their influencer marketing campaigns, and you too can enjoy the same return
As entrepreneurs and business owners we know that when the a new quarter rolls around, we’d better be running! “Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a
You made your case for content amplification and you built your brand strategy. You have implemented a process to not only develop blog content, but to promote it within specific verticals online! Is it working? Now comes crunch time… Are your content amplification efforts creating
Because having a solid social media presence is now a must for each brand, use these social media tips to strengthen your social efforts. Social sharing and social media needs a tailored approach, as a messy approach can disengage followers, even resulting in missed opportunities
If you’re like most entrepreneurs, you’re probably intensely focused on building amazing products and/or services, and the last thing you want to think about is your website design (or redesign). The only time you think about your website is when you’re thinking that you wished
In the course of your day, how many email accounts, social media accounts and other accounts do you log into that require passwords? I have over 50 Google logins between my own and client accounts that I manage. That’s 50 passwords I’d need to remember
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Businesses rely on website maintenance services to keep their site secure, fast and reliable. Yet many people assume that a few WordPress updates and occasional
The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
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