Facebook bought Instagram in 2012, and since then has made some various changes to the platform – some good and some bad, if you ask users and marketers alike. In this article, my aim is to cover the basics of Instagram for those who have
Byron Ingraham is a marketing strategist, speaker, and an entrepreneur teaching individuals and business owners how to grow their businesses through the art of social interaction. Byron’s journey in helping entrepreneurs grow their businesses began while serving in the U.S. Air Force. During his 10-year
Mike Stewart is the online marketing master, famous for helping business owners improve their online marketing results. Mike’s no-nonsense approach centers around marketing principles that eliminate overhead and wasteful ad spend. With more than 15 years of local media experience under his belt, Mike is
Lissa Duty, Director of Strategic Initiatives at Advice Local and Rocks Digital co-founder, is a speaker, social media coach, trainer, and author of 25 Tips to Twitter Success: Learn How to Market Yourself, Brand and Business Online, and co-author of Your LinkedIn Professional Network: How to Connect,
Dean Lindsay is a Business Author, TV Host, Sales and Customer Service Speaker. An authority on harnessing human potential and creating authentic business growth, Dean is an engaging and highly sought-after business consultant with over 17 years of experience helping build Engaged, PROGRESS-Based Cultures. He
Mobile devices have captured the attention of any business that needs customers – in other words, all of them! Search engine algorithms have been changed to adapt to mobile users, apps are heavy on the mobile side, and social media platforms are favoring mobile friendly
John Carroll is the Manager of Business Outreach at Yelp. He hosts informational sessions with local business owners across North America to educate them on best practices for navigating the world of online reviews. He works with local business owners interested in utilizing Yelp to help
One of the most important lessons I’ve learned in life is knowing the difference between “wants” and “needs,” and it definitely applies to your digital marketing efforts. Applying the Wants vs. Needs Principle to Digital Marketing When it comes to setting priorities in our daily
Thinking about small businesses for a second, have you ever thought about the fact that every big business started small? That’s right. Almost every successful big business out there today started with one or two people. Celebrate Small Business Week with Rocks Digital! The Small
Brad B. McCormick is the Chief Digital Officer at Moroch, a Dallas-based top 10 independent ad agency with offices in over 30 North American cities. Brad has over 17 years of experience in helping global B2C & B2B companies create brand equity in the digital
If you’ve been keeping an ear to the ground – and an eye on your social media apps – you may have noticed that Facebook and Instagram are both making moves into the space dominated by Snapchat. Facebook now delivers short-lived content (photos and videos
Dave Carberry is the Founder and CEO of Washington/Baltimore based Enradius, specializing in geo-targeted ad placement. Dave started his career in television and radio at various companies including CBS, Scripps, and Infinity. He has worked with well-known personalities like Ken Rosenthal, Glenn Beck, and Howard Stern. He
As we head into December, be fully prepared by first reviewing November’s info-rich blog posts. All 19 Rocks Digital articles are “wrapped up” for you here on this page. Consider it an early present! Yes, you’re most welcome! Click the link in each summary to
Today, the power of digital marketing is known throughout the world. Picking up and using digital marketing tips is a necessity, as digital advertising is a major component of modern-day marketing strategies. It is essential to practice digital marketing strategies to stay in business long-term.
When a prospective customer thinks about your brand – let’s assume they already know your brand or company – who do they think of? (And I don’t just mean you or the person answering the phones.) Normally, we’d consider “what” they think of: your products/services,
With the holiday season underway, and the New Year just around the corner, many business owners are scrambling to put the pieces of the puzzle together to help ensure their business gets off to a great start in 2018. Does this sound like you? Well,
If you’re involved in marketing, you must be somewhat familiar with both artificial intelligence and social media. Both technologies are significantly impacting the world of marketing. Gone are the days when businesses only focused on pamphlets, TV ads, newspaper ads, and other forms of traditional
A few years ago I wrote about being thinkful versus simply being thankful. And today it seems just as important to write about “Thinksgiving.” As business owners, during this time of year we seem to shift our focus from serving our current customers to the
Without question, social media supports SEO in a big way. How? In brief, because people need stuff. When we want something strongly enough, we do what it takes to get what we want. For online business, when you reach out and act social, you show
Social media sites offer a great way to brand your business for free. You may be thinking about the do’s, but also understand the don’ts to minimize social media mistakes. An overwhelming majority of business owners use sites like Facebook, Twitter and LinkedIn, and many
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