Not everyone uses all the social media sites all the time, so how do you know where your target audience is spending most of their time? With over 2.8 billion active social media users worldwide – that’s a 37% global penetration – you cannot afford not
Erik Solan, Director of Amplified Content, leads the paid media & content amplification teams at Vertical Measures with an integrated approach across all service channels. This includes identifying and applying best practices as well as strategic planning across Paid Search, Programmatic, Social, Amplification, and Lead
“Are you all in?” is a great, thought provoking question to consider, particularly if you’re struggling with business success or your personal life. We hear this question a lot these days, and not just because the World Poker Tour is in full swing. It’s also
Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital/new media marketing techniques and years of experience working with both B2B and B2C clients in marketing, content, and
You can ramp up engagement or bring it down with one thing, so let’s take a look. If you’ve spent any time in Corporate America, you’ve heard it – a strange language which uses words that are words … but not really words. Of course, I’m
I’m sure you have read many blogs about why you should practice link building for SEO purposes, and some about why you shouldn’t. The simple fact is that building links, having a backlink strategy, etc. is just smart – and necessary. This doesn’t mean you go
Karen Liz Albert, a social media strategist, speaker, trainer and seminar leader, is the Founder and President of Behind Your Curtain, a social media marketing company. Karen has over 20 years experience in marketing, consulting, and professional training. Karen has successfully used her internet marketing
The term micro content may not be familiar to you, but the concept of sharing short form text, visuals, and audio posts is becoming more and more prominent these days. With social media becoming one of the top ways marketers gain visibility and share their
At some point in our lives, we have all heard the phrase traditionally used in storytelling, “Once upon a time.” From a very young age in life, the way we learn has been through the use of stories. Stories are an embedded part of our
Do you think that smartphones brought about a revolution in our combined lives? There is hardly a person who would think otherwise. These tiny devices, capable enough to handle large amounts of data and portable enough to carry anywhere, changed the very dynamics of human
Robin Moss is the top frog at ribit, a full-service digital marketing agency she founded in 1994. Ribit provides clients with marketing and social media strategy, custom WordPress websites, eCommerce sites, SEO, content creation, graphic design and branding. Robin’s commitment to quality allows her clients to
Push marketing, pull marketing, inbound marketing! Do we really need another method to market better to prospective customers? Isn’t it all really just marketing, anyway? Let’s find out. The short definition of push marketing is a method of putting products and services in front of
, and millions of sites are currently running on the WordPress platform. There’s a plethora of benefits in having a WordPress website. However, in this article we are going to talk about updating your WordPress site so you can keep enjoying the benefits of WordPress
If you’ve ever looked at another entrepreneur’s social media feed and wondered how they manage to get it all done, the answer might surprise you. If you’ve ever wondered how to systemize social media, I’ll tell you now – it’s all about good systems. How
Before we look at how to increase sales with positive thinking, ponder this: It’s human nature for the majority of us to always wait for the other shoe to drop or expect that things will not always have a positive outcome. Increase Sales with Positive
There’s always something you can be doing to make your digital marketing efforts more effective, and that includes working to improve your website. As funny as it might sound, even just logging onto your business social media accounts on a regular basis is an essential
Do website metrics on your site leave you feeling confused? Do you ever feel overwhelmed by measuring data for your website, or even wonder what data is critical to measure in a scenario of TMD (too much data)? I know I sometimes do. Maybe just
You are probably familiar with how to use LinkedIn. At some point, everyone that has to earn sales for their company, whether a team member or an owner, has probably thought to use LinkedIn in this day and age. And many have probably tried to
Like most online businesses, you regularly focus on getting customers for your products and services. And you – and the competition – want to rank in Google. One thing you must do to beat out your competitors is to get a high DR (domain rating). You
It is common knowledge that there’s more demand for content creation now than ever before. But it’s not only content creation, it’s to create engaging content! This is good news for content marketers because it offers you the opportunity to be more creative and consistently
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Businesses rely on website maintenance services to keep their site secure, fast and reliable. Yet many people assume that a few WordPress updates and occasional
The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
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