There are ‘morning people’ (most people I know) and there are ‘night owls’ (me) and much of the time, night owls are assumed to be lazy or not as productive as their perky ‘morning people’ colleagues. This isn’t the case, though. It’s a matter of
Achieving the best possible ranking in Google search results and other search engines isn’t easy. It’s something you have to work at, quite literally, every day. The thing is, Google is always changing their algorithm and, what worked for you yesterday might not work today.
Live streaming is the way of the future! It offers unfiltered access to what is happening in our world right now and there are several options available if you want to live stream to an audience. You can choose from Periscope, Meerkat, YouTube, and even
All great chefs know that even in the simplest dishes, the key to creating a great dish is to use the best possible ingredients. What do you need to create great content marketing in your business? The most important ingredient is the copywriter! Not everyone
Anyone following Social Media trends knows that “the next big thing” is live streaming video and Facebook Live For Mentions is their alternative to Periscope and Meerkat. Facebook live streaming video has been available for a while, but only through various third party apps. But
Want the secret to digital marketing success? Don’t we all? I am going to share the secret today … are you ready? Always. Be. Learning. Always. I was at an event talking with another marketer about texting “marismith” to 33444 to download a free Facebook
Word-of-Mouth has always been, and always will be, one of the best and simplest ways to build your business. The Internet and social media have made it easier than ever before to generate new customers by converting your current customers into brand ambassadors. Happy and
C.J. Cherryh, author of more than 60 books since the mid-1970’s, summed it up best when she said “It’s perfectly okay to write garbage, as long as you edit brilliantly.” The craft of writing, particularly online, is always in danger of becoming extinct. Whether it’s
Sit down with any experienced business leader and they will tell you the most important lessons of business can’t easily be taught in business schools. Or can they? Some innovative schools are teaching the otherwise difficult to learn business skills using virtual reality. Business Schools,
Facebook recently announced its local awareness objective which is designed to help you create ads that will reach your local audience at the lowest possible cost. It’s very important that you know how this new feature can impact your business but first, let’s make sure
Are you curious what pages on your website visitors are clicking on, how long they stay on your website and how they got to your website? With Google Analytics and Google Webmaster Tools you can see this information and much more and most of these
You created a website to feature your products and your services to potential customers and you use digital marketing to drive traffic to your website. But, is your website converting those prospects into customers? Before we explore this further, let’s look at how consumers shop
How many of us have opened our Google Analytics (GA) reporting and found some really strange information in the data? Such as the Language field being populated with a crazy phrase supporting a political candidate? Or the Referral Traffic field containing a website you’ve never
Facebook video is the holy grail of internet attention. While that may not be an eternal truth, it really pays for most businesses to incorporate Facebook video into their marketing efforts today. Strategies for Incorporating Facebook Video into Your Marketing Users are naturally drawn to
No matter if your company is big or small, creating customer touch points via email transforms the relationship between business and buyer. Tips for Getting and Keeping Email Subscribers These email subscribers essentially become a part of your business. Electronic communications can trigger buying, increase sharing and
Are you looking for creative and expansive ways to define your ‘blue ocean’ and distinguish your business from the competition? Well, look no further than your underwear drawer for some market niching answers. What Does Your Underwear Drawer Have to Do with Market Niching? Seriously.
Before examining the opportunities found within user-generated content, ask yourself this: On a basic level, what do you need to do to boost sales? Gain more attention. And how do you gain more attention? Produce noteworthy content. Produce User-Generated Content to Boost Online Sales Creating
(AI) has been increasingly making headlines recently, although few may be aware of it. The most recent of these was with the announcement of Amazon Go, a concept store in Seattle that is powered by machine learning and AI. Many of us now carry an
I’m not here to tell you how to run your personal social media accounts. You can say what you want, share what you want, and “Like” and “Retweet” and “Share” whatever posts you want. You can also do the same on your business social media
If money wasn’t a constraint, what would your true passion be? It’s a valid question now that New Year’s resolutions are being discussed along with methods to achieve goals. Personal question: Did you follow through with goals that you set for yourself last year? Achieve
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Businesses rely on website maintenance services to keep their site secure, fast and reliable. Yet many people assume that a few WordPress updates and occasional
The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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