Learning to how to write headlines that captures the reader is absolutely necessary. You have one to three seconds to catch a prospect’s attention online and approximately five seconds if you are sending out a direct mail piece. Therefore, your goal is to catch his
Across the globe, June 30 is designated as a day to celebrate social media due to Mashable launching Social Media Day in 2010 as a way to recognize and celebrate social media’s impact on global communication. June 30th, 2015 marked the sixth-annual official global celebration. I
For those that missed out on this year’s digital marketing conference, don’t fret, I will be giving you the low-down of this year’s conference. This year Rocks Digital was bigger and better than ever! We filled the Addison Conference and Theatre Center with social media
We had such a great time at the Rocks Digital Marketing Conference held in Dallas, Texas on Social Media Day 2015. You don’t have to take my word for it! Check out these photos taken LIVE and shared on social media by not only are photographer,
Another Social Media Day and another Rocks Digital Conference has come to an end. I look forward to it all year, blog my fingers off during the event from live blogging and then, after spending a while resting my overworked typing fingers, I ponder the
In her Rock Digital Conference presentation, Laura Armbruster offered several proven tips and tactics to ensure you are creating demand for your brand. Laura focused on how to go from creation to conversion while still putting your brand voice in alignment with the needs and
Martin Shervington of both “Plus Your Life” and “Plus Your Business”, wrapped up the day at the Rocks Digital Marketing Conference with his closing Keynote and I have to say that, after his presentation, I finally understand Google Plus better and have some idea of
I volunteered to live-blog the Geek Chat even though I knew, in advance, that any time you get geeks chatting, the conversation is NOT going to be linear (and thus a challenge to blog). Plus, I was harboring a bit of disappointment that there were
Robin Moss shared the exciting world of Website Gamification with us at the Rocks Digital Conference. (Sadly, we did not earn any badges for attending her session, but I’m sure she’s working on it for future presentations!) What is Gamification and Who are Gamers? Wikipedia
Chris Silver Smith shared important information with us about Reputation Management at the 2015 Rocks Digital Marketing Conference. Why Worry About Reputation? Because any business carries risk. No matter how wonderful, how innocuous and how beloved your product/service – even ONE problem, when it gets
Ignoring social media and review sites is brand suicide – we’ve seen it over and over (a quick search for “Play Dough Extruder Scandal” will give you a prime example of what happens when you don’t handle things). Lissa Duty gave us some real talk
Why Does Conversion Matter? Are you generating leads in your business, but not seeing the desired results? For many businesses a low conversion rate often holds you back from reaching your goals. In his Rocks Digital presentation, Byron Ingraham provided us with a few ways
The role office furniture plays in both business development and business and sales success is hugely underrated. A lot of people are under the impression that employees will pretty much use any chair or desk and they will manage to work with whatever they have.
Imagine you’ve just won $1 million from Publishers Clearing House, and now they want to arrange a time to give you a giant check on national TV. Too bad they had your phone number wrong and confirmed it with bad online data … so now
If you are a writer, chances are that at some point you’ve either had someone copy your work and not give you credit or (worse) had someone copy your work and present it as their work. While you probably can’t keep it from ever happening
Your company, no matter how big or small, should express the mission for your business in a clear mission statement that defines and refines the firm’s culture, goals, ethics, values, plans and decision-making norms. Unfortunately, many mission statements sound stale and flamboyant without saying anything
How do you know if what you’re doing on social media is getting the results you want? The way to know for sure is to monitor your results using a social media analytics program. You can use the metrics built-in with the social media platform,
You’ve heard of TMI? Well, we want to give readers JEI – Just Enough Information – when creating a blog post. Using a pithy style lets you be there for them with helpful content and ensures you don’t overload them with just plain Too Much Info. Based
It’s that time of year – Christmas is around the corner and New Year’s Eve is just a short time after that. And there’s a good chance you’re going to get invited to a holiday party in the next couple of weeks, however, these parties can
What is everyone’s biggest fear when they put together a virtual or live streaming event? That you go live and no one shows up. Not only is it disheartening and maybe even a little embarrassing, but you also feel like you did all that work
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