During the Local, Search and Social Summit Lissa Duty started us thinking about our social media plan and then, Natalie Gould and Rachel Morgan stepped up to walk us through how to keep your website current with fresh content, drive site traffic, and rank higher in search
Closing out the day at the Local, Search and Social Summit was Ben Killmer, Strategic Partner Manager at Google. Ben started off by telling us that to print the information found on the Internet would be about 136 billion sheets of 8.5 x 11 paper.
Lissa Duty kicked off the afternoon at the Local, Search and Social Summit with a Social Media Planning Session (she also threatened to make us do jumping jacks if we weren’t attentive and interactive!) As part of her presentation, Lissa provided a tool for planning which
The learning, tips and practical application continues at the Local, Search and Social Summit 2015! After Bernadette got us in the mind-frame of needing to be prepared to interface with the mobile marketplace, Justin Liles, SVP of Local Search at Advice Interactive Group (who has
Kicking off the day at the Local, Search and Social Summit 2015 was Bernadette Coleman who leapt right in to Dominating Local in a Mobile World. Why You Need To Dominate Local Search On Mobile Why is mobile important? 50% of mobile searches are trying
As the world keeps evolving, so does the business world, which means that as business owners, we must adapt to the new and upcoming trends within any marketing strategy. That being said, content marketing should be at the top of your local SEO strategy because
Facebook is going to start charging! Businesses and brands have been paying to play, and now the users have to pay too? Ok … seriously if you are buying this story I have a bridge in California I would like to sell to you. It
“The guarantee is perception’s best friend,” said Freeman Gosden, Jr. In Direct Marketing Success, he wrote, “Guaranteeing your product or service guarantees the perception that eliminates fear of wrong size, color, or the possibility that the product won’t work. That is why unconditional guarantees tend
What happens after the prospect says ‘yes’? Are you prepared today for what comes next? As business owners, we all want to build profitable, scalable and sustainable businesses, but is this how we operate with customers in real-time? Is your business set-up to manage the
We are really excited to be bringing you the Local, Search and Social Summit powered by Rocks Digital on October 1, 2015. The event sponsor, Advice Interactive Group, has gone above and beyond, and is pulling out all the stops for SMBs and brands to
Networking is a crucial component in a business owner or entrepreneur’s life, but most don’t know the secret of how to make networking more productive. Shaking hands and exchanging business cards rarely creates a lasting connection that will translate into a productive (and profitable) business
You’ll never really find the “right time” to perform a website link audit unless you make it a priority, because, let’s face it, you are busy and the squeaky wheel always gets the grease. Link auditing is important for maintaining the SEO health of your
Right off the bat, I apologize to any opera aficionados because this post is not about how Verdi’s classic can help you create great website content. This post is about another timeless classic – the AIDA model of sales and marketing – which includes Awareness
If you are looking for a new love to add to your social media strategy, Facebook Live might be it. There is no doubt that Facebook Live can be a great tool, and I love to promote great tools, but there are a few things
Customer engagement is defined as the customer’s emotional or psychological attachment to a brand, product, or company. Customer engagement is vital for businesses as it drives sales and growth, and we will examine virtual reality as a new component of customer engagement. How Virtual Reality
Want more conversions from social media? It’s all about having the right kind of fans. Not just any fan, but the fan or follower that would be interested in your products and services, and are willing to spend the money to purchase them. The infographic compiled
SEO, also known as Search Engine Optimization, no longer works, right? It was a concept that was released when Google first launched and has since been discontinued, correct? Then why busy yourself with reading this article? That’s easy. The first two questions are 100% false.
The old adage from Epictetus says: “We have two ears and one mouth so that we can listen twice as much as we speak.” While that’s pretty wise, and surely pertains to marketing amongst other things, I think old Epicty overlooked the importance of our
No, I’m not referring to Meghan Trainor’s hit song by the same name, I’m talking about your installed base of customers. Baseline Customers are Critical to the Growth and Longevity of Your Business When you look at the financial profile of the majority of small
One of the major marketing strategies which could boost your online business is search engine optimization or SEO strategy. You tailor your website according to the algorithms which search engines use for ranking websites. But in reality, search engine algorithms are dynamic and, as the
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Businesses rely on website maintenance services to keep their site secure, fast and reliable. Yet many people assume that a few WordPress updates and occasional
The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
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