It’s common knowledge that SEO is vital for high Google rankings, so keep that in mind as you weigh whether or not to use influencer marketing to score an SEO and rankings boost. It is also important to note that there’s constant change in Google’s
In the business world, information is considered useful only if it is easily accessible, secure, and regularly used in the workflow of the company. You can probably see where wanting the best cloud storage solution is going to be important! Taking into account the fact
Double-whammy time – it’s the end of the month and the end of the year! What better way to head into the new year than by reviewing December’s helpful, info-packed posts? Here’s a ROCKING December Wrap-Up This roundup features a summary of each offering with a
We all know about the vast majority of marketing tools that are on the market. Marketing automation programs like HubSpot and MailChimp have become game-changers, but most of the questions we get tend to be related to automation, so hopefully this post will shed some
Wonder why you should podcast? Let me ask this: Do you enjoy listening to an interesting story? Like learning new things? Enjoy hearing other people’s perspectives on things? If you do, THEY do – so tune in to the why about digital podcasts starting now!
Everyone knows how important it is to keep up-to-date in our modern and innovative times, and you may already have some of these best apps to assist you. We love being on our phones, and it’s hard to find anyone who doesn’t use gadgets or different
MILESTONE ALERT: This content piece on digital marketing skills is my 30th post for Rocks Digital! Thanks to the entire RD team and the readers for giving me this forum to share my “wisdom” with my fellow marketers. I just took a good look at
of companies across the world, and marketers are hungry for B2B blog marketing tips. According to a study conducted by Content Marketing Institute (CMI), blogs are the 3rd-most popular content marketing strategy, just behind social media marketing and articles. First, let’s see a generic definition
, and millions of sites are currently running on the WordPress platform. There’s a plethora of benefits in having a WordPress website. However, in this article we are going to talk about updating your WordPress site so you can keep enjoying the benefits of WordPress
If you’ve ever looked at another entrepreneur’s social media feed and wondered how they manage to get it all done, the answer might surprise you. If you’ve ever wondered how to systemize social media, I’ll tell you now – it’s all about good systems. How
Before we look at how to increase sales with positive thinking, ponder this: It’s human nature for the majority of us to always wait for the other shoe to drop or expect that things will not always have a positive outcome. Increase Sales with Positive
There’s always something you can be doing to make your digital marketing efforts more effective, and that includes working to improve your website. As funny as it might sound, even just logging onto your business social media accounts on a regular basis is an essential
Leah Frazier is a multi-licensed attorney turned fashion guru, who unapologetically left the practice of law to pursue her fashion ventures. Leah has built a multi-faceted empire as an award-winning fashion journalist, media personality, celebrity stylist, digital marketing expert, and in-demand fashion consultant to notable
Kevin Clark is Vice President of Revenue for Synup, a platform that allows brands and agencies to manage, measure and optimize their profiles and reputation across search engines, maps, apps, review sites and local directories. A business leader with more than 15 years experience and
Marty Weintraub is an entrepreneur, author, speaker & wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting and winner of 10 US Search Awards, including 2x Best Large Integrated Agency and Best Use of Social Media in a Search Campaign. Aimclear’s
Let’s go on a little customer journey, and here’s how it starts: We recently moved. You know how you end up realizing you have a lot of junk that you don’t want or need – but it’s way too much to fit in one trash can? (Or
Rumor has it that Las Vegas itself is somehow making an appearance at Rocks Digital 2018. But how can a city make an appearance at a conference? Keep reading to find out. Each year at the Rocks Digital Marketing Conference we work diligently to bring
Cindi Aldrich has been President/CEO of the Association of Directory Publishers (ADP) since 2013. She has extensive business acumen acquired over 30 years in the Yellow Pages industry. Her career in association management has included the positions of Controller, Director of Financial Management and Strategic
Ever since the fateful night in December 2013 when Beyoncé dropped an unannounced self-titled album on iTunes, the game has changed for online launches. The trend has continued, with artists from Taylor Swift to J. Cole announcing new projects with little-to-no rollout. As marketers, we
Bernadette Coleman is the founder and CEO of Advice Local, an award-winning local search technology and local presence management company focused on improving visibility for clients across the local digital universe. Not only is her company a 3x Inc. 500 award winner, Bernadette herself has received
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