Consumers want to know what makes your product unique, and better than everyone else’s. That’s great, because you’re able to know the product’s unique selling proposition! No offense – but why in the world should we care about your product or service? That is the
Before we get into the concept of a truly integrated marketing strategy, let’s acknowledge a truth or two. In today’s marketing world where digital marketing is taking over the landscape, marketers and brands are having a hard time creating sustainable marketing plans for their businesses.
Beyond business listings containing a consistent NAP (name, address, phone number), complete business listings must contain many other important pieces of information such as business category, business description, website link, products, services, images, and more. Not all business listings will allow for this information, but
Winter is right around the corner and so are the colds, flu, allergies, and other bugs trying to get you. If the bug has already got you, grab some Kleenex, a blanket, and some warm tea so you can spend a few minutes here with
Robotics and automation is changing businesses much faster than anyone thought. Organizations are being completely transformed and redesigned, as business owners are changing the way they organize their workforce and day-to-day tasks in order to make way for numerous AI systems, robotics, and cognitive tools.
Today, the social media world seems to be a pay-to-play sort of place. That is, you need to pay to boost the visibility of your posts for effective social media engagement. You need to pay to get your ads out there. You need to pay
Can SMART goals produce dumb results? The short answer is yes. But the better question to ask yourself is “How can we keep this from happening to us?” What are SMART Goals? SMART goals are Specific, Measurable, Achievable, Relevant and Time-bound. The main problem with
When you want to improve your conversion rate and earn more sales than ever before, you will need to optimize your call-to-action – a key component of the customer journey. Although the way you ask your prospects to buy your product or service is vital
Every business today is striving to create a marketing strategy, and a social media marketing strategy is part of that. 66% of marketers are enjoying enhanced lead generation benefits using social media. However, this seems to be a daunting task, especially for new business owners
Is a picture worth a thousand (marketing) words? Most of the time, when we think about social media for business, we tend to think of Facebook, Twitter and LinkedIn. There are a couple of other platforms that can be employed for business (if you take
Third party reviews and testimonials have always been a powerful driver of brand credibility, but a business stands to gain the most credibility when a customer is recommended by someone they know. This is customer advocacy that every business needs. Before the advent of social
Better hear me out on Integrated Marketing Communications. Why? Well, I’m an old man. I took Pascal in high school. (Go ahead and Google it, I’ll wait.) I typed my college papers on a typewriter/word processor hybrid. I hung out in MUDs and MOOs before
Well, April showers bring May flowers, and this is also true for the Rocks Digital April Wrap-Up. Get a brief synopsis (and link to the full read) for each of our need-to-know April blog posts. Review or catch up on important digital marketing topics –
Hugo D. Aviles has expertise in world economics, blockchain technology, social media innovation, and metrics-driven internet marketing strategies. He proudly served in the United States Marine Corps during Operation Enduring Freedom and is currently the Co-Founder and Managing Partner at iBoss Advertising, an international strategic
Securing investment for your content strategy depends on two factors to ensure success and improve content reach. First and foremost is the creation of great content that elevates the conversation. Second, the best content you can produce will only reach as far as you are
Lance Bachmann is the founder and CEO of 1SEO I.T. Support & Digital Marketing, a full-service global digital marketing and I.T. firm based in the Philadelphia area. Lance and his team of over 100 digital marketers provide end-to-end solutions for their clientele, comprised of hundreds
Bill Hartzer is an independent SEO Consultant. He relies on his 20+ years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups. Bill is known worldwide for his research on the topic of search
Everyone knows that blogging is an excellent strategy to share information about your industry or business and to establish trust, but it’s a one-way street in that you’re the only person doing the talking. You need to open up that other lane – and you
There is absolutely no doubt about the importance of good content for the success of your website – and optimizing content that you create is an important part of the success equation. When Optimizing Content, Start with Strategy The thing about content is that while your
David Szetela is Owner and CEO of digital advertising agency FMB Media, and one of the world’s best-known experts in online advertising. A former Apple Computer executive and serial entrepreneur, David’s career has been dedicated to helping companies of all sizes maximize revenue and profit.
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.
Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.
Need more customers? We create paid campaigns to reach your target audience and increase sales.
You need a solid foundation for success online, and our tracking & optimization services get it done.
From logo design to your business card, brochures – and everything in-between for print & web – we can help!
Businesses rely on website maintenance services to keep their site secure, fast and reliable. Yet many people assume that a few WordPress updates and occasional
The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
To get these answers right now, just enter your business name below to run our FREE
visibility report.
Need a facelift
for your website?
More search traffic?
Need to blog, but don’t
have time?
