{"id":9926,"date":"2016-02-05T04:00:00","date_gmt":"2016-02-05T10:00:00","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=9926"},"modified":"2025-06-16T13:20:26","modified_gmt":"2025-06-16T18:20:26","slug":"free-local-search-and-seo-tools","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/free-local-search-and-seo-tools\/","title":{"rendered":"5 Free Local Search and SEO Tools You Need to Test Today"},"content":{"rendered":"<figure id=\"attachment_40238\" aria-describedby=\"caption-attachment-40238\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-40238\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/02\/free-seo-tools-rocks-digital.jpg\" alt=\"Five Free SEO Tools\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/02\/free-seo-tools-rocks-digital.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/02\/free-seo-tools-rocks-digital-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/02\/free-seo-tools-rocks-digital-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-40238\" class=\"wp-caption-text\">Image Credit \u2013 Blue Planet Studio\/Shutterstock.com<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.rocksdigital.com\/dominate-google-local-search\/\">Local search and search engine optimization<\/a> (SEO) are complex and can sometimes be frustrating; however, extremely necessary. Without proper optimization, a business\u2019s site doesn\u2019t stand a chance of beating the competition and ranking well in major search engines.<\/p>\n<p>Fortunately, you\u2019re not alone and many companies have created local search and SEO tools to make your work easier. Below is a list of five companies, with links to their tools you\u2019ll definitely want to test today, if you haven\u2019t already.<\/p>\n<h2>Local Search and SEO Tools to Make Your Life Easier<\/h2>\n<p><span class=\"callout\">1. Authority Labs<\/span><\/p>\n<p>Authority Labs has created several free tools you can use. One in particular shows how well a certain keyword is working for a business\u2019s site.<\/p>\n<p>It allows you to easily generate a nice graph that shows how various keywords are currently performing and have performed in the past. This enables businesses to make smart decisions about the continued use of certain keywords and how they might alter additional keywords to better fit their needs.<\/p>\n<p>You can even view how the same keywords are performing on other sites (i.e. those belonging to competitors) so that businesses can determine whether the problem is with the actual keyword or with the way it is being marketed or used.<\/p>\n<p><span class=\"callout\">2. Local Site Submit<\/span><\/p>\n<p>Local Site Submit has a set of free tools which enable agencies, digital marketers and small business owners to manage their online visibility. These tools take time consuming tasks and put them into simple, one-click solutions. These tools include:<\/p>\n<ul>\n<li>An Online Visibility Report \u2013 not sure what a business\u2019s online visibility looks like? This tool can help you see it in one easy-to-read report.<\/li>\n<li>Google Duplicate Listings Checker \u2013 Duplicate listings can have a major effect on Google ranking, so instead of going to each site to check individually, this tool will do the work for you and find duplicate Google My Business listings.<\/li>\n<li>Mobile Website Testing Tool \u2013 If you aren\u2019t sure if a business\u2019s website is mobile optimized, this tool can tell you with the click of a button.<\/li>\n<\/ul>\n<p><em>\u00a0<\/em><em>(Disclosure: Local Site Submit\u2019s tools are created and made available as part of the technology suite offered though my company.)<\/em><\/p>\n<p><span class=\"callout\">3. GTmetrix<\/span><\/p>\n<p>Unlike a lot of other SEO tools, <a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noopener\">GTmetrix\u2019s<\/a> doesn\u2019t deal specifically in keywords. However, it does deal with another important part of SEO: how quickly a website page and its elements load.<\/p>\n<p>If a site is slow to load or has other problems, it could frustrate users and cause a high bounce rate. Fortunately, this helpful tool quickly provides information about the current site speed and, even better, how it can be improved.<\/p>\n<p>Another feature of this tool allows you to compare two websites, which is great for seeing how your website or a client\u2019s website compares to the competition.<\/p>\n<p><span class=\"callout\">4. SpyFu<\/span><\/p>\n<p><a href=\"https:\/\/www.spyfu.com\/\" target=\"_blank\" rel=\"noopener\">SpyFu<\/a> is one to check out for search marketing research and other important data that can improve SEO and paid efforts.<\/p>\n<p>This tool basically scans and analyzes an entire website. It then shows you how much a business is spending on pay-per-click, what the highest ranking organic keywords are, traffic, sources, ad history and more.<\/p>\n<p>While SpyFu is a great tool for finding issues with a business\u2019s SEO and in their marketing strategy, it\u2019s really just for alerting you to problems and not for fixing them. As such, SpyFu should not be used alone, but as a great starting point that can help determine what types of other tools a business needs to consider.<\/p>\n<p><span class=\"callout\">5. Moz<\/span><\/p>\n<p>While included toward the bottom of the list, definitely don\u2019t consider <a href=\"https:\/\/moz.com\/free-seo-tools\" target=\"_blank\" rel=\"noopener\">Moz\u2019s free tools<\/a> as least important. Much like Authority Labs and Local Site Submit, Moz has a variety of free and paid tools available to make your work easier.<\/p>\n<p>One, the MozBar, is a browser extension you install to view data and rankings of any page you visit on the Internet. Moz Content is a recently released tool which makes it easier to see what content is engaging your website or others\u2019 websites visitors.<\/p>\n<p>This is just a short list of local search and SEO tools that you should definitely check out. Many of these can even be used free of charge or have a free trial period!<\/p>\n<p>The important thing about using tools is to find what works for you and then start using it consistently. Want to read more articles about local search? <a href=\"https:\/\/www.rocksdigital.com\/tag\/Local-SEO\/\">Click here<\/a>.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=5+Free+%23LocalSearch+and+%23SEO+Tools+You+Need+to+Test+Today+by+%40BernieColeman+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/free-local-search-and-seo-tools\/' target='_blank'>5 Free #LocalSearch and #SEO Tools You Need to Test Today by @BernieColeman #RocksDigital<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=5+Free+%23LocalSearch+and+%23SEO+Tools+You+Need+to+Test+Today+by+%40BernieColeman+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/free-local-search-and-seo-tools\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>Speaking of what works for you, I\u2019d love to hear what other SEO tools you can\u2019t get enough of. Share below.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Local search and search engine optimization (SEO) are complex and can sometimes be frustrating; however, extremely necessary. Without proper optimization, a business\u2019s site doesn\u2019t stand a chance of beating the competition and ranking well in major search engines. Fortunately, you\u2019re not alone and many companies have created local search and SEO tools to make your [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":40238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[107],"tags":[497,111],"class_list":["post-9926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local","tag-free-tools","tag-local-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Free Local Search and SEO Tools You Need to Test<\/title>\n<meta name=\"description\" content=\"Explore our blog for essential insights on local search and SEO tools to boost your digital marketing strategy. Call (214) 989-7549 today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/free-local-search-and-seo-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Free Local Search and SEO Tools You Need to Test Today | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Explore our blog for essential insights on local search and SEO tools to boost your digital marketing strategy. 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