{"id":9899,"date":"2016-02-03T04:00:05","date_gmt":"2016-02-03T10:00:05","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=9899"},"modified":"2025-06-17T08:44:44","modified_gmt":"2025-06-17T13:44:44","slug":"how-to-create-infographics","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/how-to-create-infographics\/","title":{"rendered":"How to Create Compelling Infographics and Market Them Online"},"content":{"rendered":"<p><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/02\/create-compelling-infographics-market-online-FB.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-38757 size-full\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/02\/create-compelling-infographics-market-online-FB.jpg\" alt=\"Create compelling infographics and market them online\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/02\/create-compelling-infographics-market-online-FB.jpg 1200w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/02\/create-compelling-infographics-market-online-FB-300x157.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/02\/create-compelling-infographics-market-online-FB-1024x536.jpg 1024w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/02\/create-compelling-infographics-market-online-FB-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><br \/>\nCan we all agree that everyone wants to have <a href=\"https:\/\/www.rocksdigital.com\/optimize-website-user-seo\/\">a website that compels people to visit it<\/a>, read it and share the content? There are many ways to achieve this and one of them is to create compelling infographics.<\/p>\n<h2>Why Should You Create Infographics?<\/h2>\n<ul>\n<li>To draw attention to data and statistics in reports, which might otherwise be ignored.<\/li>\n<li>To explain complicated processes or strategies easily so others can mimic them.<\/li>\n<li>To showcase products and services in a visually understandable method.<\/li>\n<\/ul>\n<p>Not all infographics are innately entertaining, informative or necessary; and having a bad infographic can be worse than not creating one at all. Let\u2019s explore the elements of creating a compelling infographic.<\/p>\n<p><span class=\"callout\">Make It Relevant to the Target Audience<\/span><\/p>\n<p>First, no matter how well-designed your infographic is, no one is going to bother to read it or share it if it\u2019s boring, useless or just rehashes similar data.<\/p>\n<p><strong>There are two approaches to use when considering what is relevant:<\/strong><\/p>\n<ol>\n<li>Choose a topic that\u2019s \u201ctrending,\u201d meaning one that\u2019s popular, of interest and being talked about right now. But, at the same time, make sure it is \u201cevergreen,\u201d meaning it will still be useful in the weeks, months and even years to come.<\/li>\n<li>Choose a topic that might not be trending yet, but one that is needed or important.<\/li>\n<\/ol>\n<p>If your competitors already use infographics, look at what has been created and observe what kind of reach has been achieved. This isn\u2019t about regurgitating what they\u2019ve already done, but adding value and addressing what\u2019s been missed.<\/p>\n<p>Another great place to find ideas is on the various social media sites. Browse your target audience to see what they are talking about that\u2019s relevant to your business or industry.<\/p>\n<p><strong>Other resources for finding relevant topics:<\/strong><\/p>\n<ul>\n<li>Google Trends: Shows you trending topics related to keywords or industry terms that you enter.<\/li>\n<li>Industry forums and blogs.<\/li>\n<li>Twitter: Search for hashtags related to your business or industry.<\/li>\n<\/ul>\n<p><span class=\"callout\">Designing the Infographic<\/span><\/p>\n<p>Sometimes designers will go crazy when you give them free reign on creating your infographic.<\/p>\n<p>It\u2019s important that the design is creative and compelling, but there are a few other points to consider in the design:<\/p>\n<ol>\n<li>It needs to match your brand, which means your logo is included, the brand colors are used and the images are inline with your other marketing materials.<\/li>\n<li>Design your infographics so they are longer rather than wider. Vertical infographics are more conducive to scrolling and viewing on websites, especially on mobile devices.<\/li>\n<li>Be sure to include your copyright, the source of the content and give all proper attribution.<\/li>\n<\/ol>\n<p>I recommend checking out this <a href=\"https:\/\/www.slideshare.net\/rtkrum\/infographic-design-tools-tips\" target=\"_blank\" rel=\"noopener\">SlideShare<\/a>\u00a0from Cool Infographics for more tips.<\/p>\n<p><span class=\"callout\">Make it Easy for Others to Share<\/span><\/p>\n<p>Obviously, after all of these efforts you want your awesome infographic shared online.<\/p>\n<p>There are two items you definitely want to include with your graphic on your website:<\/p>\n<ol>\n<li>Create an embed code with a free tool like <a href=\"https:\/\/www.siegemedia.com\/embed-code-generator\" target=\"_blank\" rel=\"noopener\">Siege Media<\/a>. It provides you with a code to include below the infographic for others to easily share it on their website and includes a link back to your website as the creator of the infographic.<\/li>\n<li>Make sure the page you have the infographic on has all the social sharing buttons integrated, to facilitate one-click shareability to various social media sites.<\/li>\n<\/ol>\n<h2>Marketing the Infographic<\/h2>\n<p>Along with creating the infographic, you want to have a marketing strategy in place to make others aware of your infographic, so they want to share it.<\/p>\n<p><strong>These are just a few of the items to include in the strategy:<\/strong><\/p>\n<ol>\n<li>Create a promotional image marketing the infographic that can be shared on social media along with a link to the full infographic on the website.<\/li>\n<li>Cut the infographic into sections, adding the appropriate company name and copyright, to share segments of the image on social media with a link to the full infographic on the website.<\/li>\n<li>Write supporting copy explaining each component of the infographic to publish in a detailed blog post, similar to this one Local Site Submit created for their \u201cTop 50 In A Nutshell\u201d infographic.<\/li>\n<li>Email your list about the infographic and ask them to review and share it with their network.<\/li>\n<li>Write promotional <a href=\"https:\/\/www.rocksdigital.com\/superfy-your-social-media-marketing\/\">social media updates<\/a> that tie-in the data shared in the infographic and link to the full infographic for the reader to learn more.<\/li>\n<\/ol>\n<p>There is a lot more to marketing an infographic like submitting it to infographic-sharing websites, and reaching out to influencers on social media, but we\u2019ll leave that for another time.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=%23Howto+Create+Compelling+%23Infographics+and+Market+Them+%23Online+by+%40LissaDuty+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/how-to-create-infographics\/' target='_blank'>#Howto Create Compelling #Infographics and Market Them #Online by @LissaDuty #RocksDigital<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=%23Howto+Create+Compelling+%23Infographics+and+Market+Them+%23Online+by+%40LissaDuty+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/how-to-create-infographics\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>Have you created an infographic before? What things do you always make sure to include? Comment below. Let\u2019s discuss.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can we all agree that everyone wants to have a website that compels people to visit it, read it and share the content? There are many ways to achieve this and one of them is to create compelling infographics. Why Should You Create Infographics? To draw attention to data and statistics in reports, which might [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":38757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[401],"tags":[135,396],"class_list":["post-9899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-and-web","tag-digital-marketing","tag-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create Infographics and Market Them Online<\/title>\n<meta name=\"description\" content=\"Learn how to create compelling infographics to boost online engagement. Call us at (214) 989-7549 to enhance your digital strategy today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/how-to-create-infographics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create Compelling Infographics and Market Them Online | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Learn how to create compelling infographics to boost online engagement. Call us at (214) 989-7549 to enhance your digital strategy today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rocksdigital.com\/how-to-create-infographics\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocks Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rocksdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-03T10:00:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-17T13:44:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/02\/create-compelling-infographics-market-online-FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lissa Duty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to Create Compelling Infographics and Market Them Online via @RocksDigital\" \/>\n<meta name=\"twitter:description\" content=\"Learn how to create compelling infographics to boost online engagement. 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