{"id":9100,"date":"2015-10-23T09:56:12","date_gmt":"2015-10-23T14:56:12","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=9100"},"modified":"2025-06-17T13:08:22","modified_gmt":"2025-06-17T18:08:22","slug":"optimizing-for-facebook-search","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/optimizing-for-facebook-search\/","title":{"rendered":"Why Optimizing for Facebook Search is Now Even More Important"},"content":{"rendered":"<figure id=\"attachment_40309\" aria-describedby=\"caption-attachment-40309\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-40309\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/10\/optimizing-facebook-search-1.jpg\" alt=\"The Importance of Optimizing Your Facebook Search\" width=\"1000\" height=\"714\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/10\/optimizing-facebook-search-1.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/10\/optimizing-facebook-search-1-300x214.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/10\/optimizing-facebook-search-1-768x548.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-40309\" class=\"wp-caption-text\">Image Credit \u2013 Ground Picture\/Shutterstock.com<\/figcaption><\/figure>\n<p>The always evolving world of both search and social media has a new development. <a href=\"https:\/\/www.rocksdigital.com\/facebook-friends-newsfeed-reach\/\">Facebook has improved<\/a> the way we can search on their site. So, what does this change mean to you and your business? Let\u2019s take a look and find out.<\/p>\n<h2>What Facebook is Saying About the New Facebook Search<\/h2>\n<p>According to a blog post on <a href=\"https:\/\/about.fb.com\/news\/2015\/10\/search-fyi-find-what-the-world-is-saying-with-facebook-search\/\" target=\"_blank\" rel=\"noopener\">Facebook\u2019s newsroom page<\/a>, search will become much easier and more useful to users looking to get the full scoop on a popular topic. These searches will include posts marked public as well as those from your personal friends and followers. The main improvements to search are:<\/p>\n<ul>\n<li>\u201cBetter Search Function\u201d<\/li>\n<li>\u201cSearch results with public posts and posts from friends\u201d<\/li>\n<li>\u201cFind public conversations with search\u201d<\/li>\n<\/ul>\n<h3>What You Need To Know About Facebook Search<\/h3>\n<p><span class=\"callout\">1. How the Improvements to Facebook Search Affect Your Business<\/span><\/p>\n<p>More people will be <a href=\"https:\/\/www.socialmediatoday.com\/social-business\/bernadette-coleman\/2015-09-28\/move-over-google-yahoo-and-bing-big-three-now-big-four\" target=\"_blank\" rel=\"noopener\">searching topics and information on Facebook<\/a> than ever before and your business\u2019s marketing and branding strategy needs to adjust to make sure you appear in those searches.<\/p>\n<p><span class=\"callout\">2. Avoid Targeting a Specific Audience on Your Facebook Posts<\/span><\/p>\n<p>While targeting was an effective marketing strategy in the past, Facebook\u2019s search changes mean that these posts will not show up in searches from users outside your friends or page\u2019s followers. It is now important that you mark your posts as public so they can be found when people look for that topic. An important note is that you can go back and change the audience of past posts to public if you choose.<\/p>\n<p><span class=\"callout\">3. Keywords Are More Important Than Ever<\/span><\/p>\n<p>Keywords have always been an important part of your posts in the past, but now they are a necessity. You need to know what words people will be using to search for specific information on Facebook and integrate those words into your updates.<\/p>\n<p><span class=\"callout\">4. Think Local When You Think Facebook Search<\/span><\/p>\n<p>If your business has a brick-n-mortar location, using those local keywords can attract local consumers to your business page and storefront. Include words that relate to your location.<\/p>\n<ul>\n<li>City name (Dallas)<\/li>\n<li>Popular neighborhood names (Bronx, Eastside, etc.)<\/li>\n<li>Nearby communities or major cities<\/li>\n<\/ul>\n<p>Facebook just increased the value of using their <a href=\"https:\/\/www.rocksdigital.com\/four-advanced-facebook-business-page-strategies\/\">platform for businesses<\/a> and, as more consumers turn to their platform as the preferred search method, it will become even more relevant.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Why+Optimizing+for+%23Facebook+%23Search+is+Important+by+%40BernieColeman+%23QueenofLocalSEO+%23SocialMedia&#038;url=https:\/\/www.rocksdigital.com\/optimizing-for-facebook-search\/' target='_blank'>Why Optimizing for #Facebook #Search is Important by @BernieColeman #QueenofLocalSEO #SocialMedia<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Why+Optimizing+for+%23Facebook+%23Search+is+Important+by+%40BernieColeman+%23QueenofLocalSEO+%23SocialMedia&#038;url=https:\/\/www.rocksdigital.com\/optimizing-for-facebook-search\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>Are you ready? If you haven\u2019t already been keyword optimizing your page posts, start now and you\u2019ll be ahead of the competition.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The always evolving world of both search and social media has a new development. Facebook has improved the way we can search on their site. So, what does this change mean to you and your business? Let\u2019s take a look and find out. What Facebook is Saying About the New Facebook Search According to a [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":40309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[107],"tags":[71,477,22],"class_list":["post-9100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local","tag-facebook","tag-facebook-search","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Optimizing for Facebook Search is Even More Important<\/title>\n<meta name=\"description\" content=\"Optimize your Facebook presence with Rocks Digital&#039;s expert insights. Call (214) 989-7549 to enhance your business strategy today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/optimizing-for-facebook-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Optimizing for Facebook Search is Now Even More Important | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Optimize your Facebook presence with Rocks Digital&#039;s expert insights. 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