{"id":8759,"date":"2015-10-02T16:25:35","date_gmt":"2015-10-02T21:25:35","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=8759"},"modified":"2025-06-17T11:24:18","modified_gmt":"2025-06-17T16:24:18","slug":"micro-moments-google-lss15","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/micro-moments-google-lss15\/","title":{"rendered":"Our Biggest Opportunity is The Smallest Moments: Micro-Moments presented by #Google at LSS15"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-8787 aligncenter\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/10\/google-micro-moments-lss15.jpeg\" alt=\"Google\u2019s Ben Killmer presenting on micro-moments at LSS15\" width=\"878\" height=\"540\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/10\/google-micro-moments-lss15.jpeg 878w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/10\/google-micro-moments-lss15-300x185.jpeg 300w\" sizes=\"(max-width: 878px) 100vw, 878px\" \/> Closing out the day at the <a href=\"https:\/\/www.rocksdigital.com\/category\/live-blogs-lss-2015\/\">Local, Search and Social Summit<\/a> was Ben Killmer, Strategic Partner Manager at Google. Ben started off by telling us that to print the information found on the Internet would be about 136 billion sheets of 8.5 x 11 paper. And, yet, we carry all of that information in our pockets every day on our smartphones. If anyone besides me remembers the days of card catalogs and endless searching through encyclopedias, it&#8217;s really pretty mind-boggling to think about.<\/p>\n<h2>Opportunity Waits For You in Moments<\/h2>\n<p>The future is limitless. There are TRILLIONS of opportunities to meet with potential clients every day. But how do you find those moments to connect?\u00a0 You need to understand what people search for when they&#8217;re searching.<\/p>\n<p><strong>So, what do people search for?<\/strong><\/p>\n<ul>\n<li>Science<\/li>\n<li>Inspiration<\/li>\n<li>Love<\/li>\n<li>Entertainment<\/li>\n<li>Greatness<\/li>\n<li>We search to make sense of things<\/li>\n<li>We search to remember<\/li>\n<\/ul>\n<p><span class=\"callout\">Mobile and The Opportunity It Brings Your Business<\/span><\/p>\n<ul>\n<li>3.2 devices per US adult (on average)<\/li>\n<li>Mobile searches now exceed desktop searches in the US<\/li>\n<li>We don\u2019t GO online anymore\u2026 we LIVE online. 8 of 10 Americans access the internet at least once a day and, on average, we&#8217;re accessing the internet 150 times a day&#8230;each of us&#8230; EVERY DAY!<\/li>\n<li>In fact, we are so attached to our devices that we have new words related to our devices and interaction with them, like <em>Nomophobia<\/em> \u2013 a fear of being without a mobile device, power source or service area.<\/li>\n<li>75% admit to even bringing their device into the restroom on occasion (and, on a perhaps related note, 25% of survey respondents are not always completely honest when answering surveys)!<\/li>\n<\/ul>\n<h3>Google Micro-Moments<\/h3>\n<p>15% of daily Google searches are unique. These create moments&#8230;. micro-moments in which you have the opportunity to connect.<\/p>\n<p><strong>What kind of moments?<\/strong><\/p>\n<ul>\n<li>I-want-to-know moments \u2013 which relate to satisfying curiosity <em>(checking a fact during a conversation, for instance).<\/em><\/li>\n<li>I-want-to-go-moments &#8211; which relate to looking to go somewhere and looking for more information on where you\u2019re going and how to get there. 2x jump in \u201cnear-me\u201d searches in 2014!<\/li>\n<li>I-want-to-do-moments \u2013 these relate to looking up information on how to do things. How to do repairs, how to recreate that awesome hairstyle, how to write awesome blog content, etc. 100 million hours of \u201chow-to\u201d content is now on the Internet with more being added daily.<\/li>\n<li>I-want-to-buy-moments \u2013 these moments relate to making actual purchasing decisions. Something broke or they need something new. These moments even happen in stores looking at reviews, pricing, etc.<\/li>\n<\/ul>\n<h3>Micro-moments have changed the consumer journey.<\/h3>\n<p><strong>They&#8217;ve brought:<\/strong><\/p>\n<ul>\n<li>Immediacy of action<\/li>\n<li>High expectations<\/li>\n<li>Unscripted decisions<\/li>\n<\/ul>\n<p>Potential clients are more need-focused than brand-focused, so if you can provide what they need, you have the opportunity to connect.<\/p>\n<p>65% of <a href=\"https:\/\/www.rocksdigital.com\/how-to-create-mobile-website-content\/\">decisions start on mobile<\/a> and end somewhere else \u2013people start a search online and then make a purchase in a store.<\/p>\n<p>Online marketing is a fast evolving industry. Agencies not only manage the execution, they also stay on top of industry news and are key players in turning tools into successful strategies. Make the <a href=\"https:\/\/www.searchenginejournal.com\/whats-trending-year-overview-2015-internet-trends-report-infographic\/138007\/\" target=\"_blank\" rel=\"noopener\">most of the micro-moments<\/a> of connection and take your business to the next level.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Big+Opportunity+in+The+Small+Moments+says%C2%A0Ben+Killmer+of+%40Google+Tks%C2%A0%40LauraDarkstar%C2%A0%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/micro-moments-google-lss15\/' target='_blank'>Big Opportunity in The Small Moments says\u00a0Ben Killmer of @Google Tks\u00a0@LauraDarkstar\u00a0#RocksDigital<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Big+Opportunity+in+The+Small+Moments+says%C2%A0Ben+Killmer+of+%40Google+Tks%C2%A0%40LauraDarkstar%C2%A0%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/micro-moments-google-lss15\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><em><strong>Have you seized the opportunity of a micro-moment in you business? Tell us about it!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Closing out the day at the Local, Search and Social Summit was Ben Killmer, Strategic Partner Manager at Google. Ben started off by telling us that to print the information found on the Internet would be about 136 billion sheets of 8.5 x 11 paper. And, yet, we carry all of that information in our [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":8787,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[402,471],"tags":[26,391],"class_list":["post-8759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-live-blogs-lss-2015","tag-google","tag-mobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Biggest Opportunity is The Smallest Moments: Micro-Moments<\/title>\n<meta name=\"description\" content=\"Discover how micro-moments transform consumer journeys with insights from Google&#039;s Ben Killmer. 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