{"id":8745,"date":"2015-10-01T16:35:05","date_gmt":"2015-10-01T21:35:05","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=8745"},"modified":"2015-10-02T13:39:55","modified_gmt":"2015-10-02T18:39:55","slug":"dominate-local-search-online","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/dominate-local-search-online\/","title":{"rendered":"How To Dominate Local Search Online"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-full wp-image-8751\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/10\/Local-Search-and-Social.jpg\" alt=\"Local, Search and Social\" width=\"720\" height=\"540\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/10\/Local-Search-and-Social.jpg 720w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/10\/Local-Search-and-Social-300x225.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>Kicking off the day at the Local, Search and Social Summit 2015 was Bernadette Coleman who leapt right in to Dominating Local in a Mobile World.<\/p>\n<h2>Why You Need To Dominate Local Search On Mobile<\/h2>\n<p>Why is mobile important?<\/p>\n<ul>\n<li>50% of mobile searches are trying to find a local business<\/li>\n<li>61% of local searches result in a purchase<\/li>\n<li>50% of mobile users visit a store within a day of performing a related search<\/li>\n<li>68% of smartphone users use their phones to get directions<\/li>\n<\/ul>\n<p>Voice search is really important \u2013 you have to make sure that your keywords are things that mobile searchers will look for\/find.<\/p>\n<p>So, how do you compete in a mobile world?<\/p>\n<p>Make sure you have the tools to market in a mobile world \u2013 it\u2019s all about relationship management.<\/p>\n<p>You can target your audience based on their data:<\/p>\n<ul>\n<li>Trust = Convenience<\/li>\n<li>Reading reviews, listening to what others say\/what is being said about your brand is important<\/li>\n<li>Ignores ads, seeks authenticity\u2026. Are you an expert\/authority?<\/li>\n<li>Opinionated and shares opinions<\/li>\n<li>Social media has a 100% higher lead to close rate than outbound marketing<\/li>\n<li>Make sure you are engaging \u2013 be proactive instead of reactive<\/li>\n<li>The potential clients are value conscious<\/li>\n<li>Doesn\u2019t want to waste time \u2013 instant gratification<\/li>\n<\/ul>\n<p>Local Mobile SEO Now:<\/p>\n<ul>\n<li>62% of organic searches show differently on Mobile<\/li>\n<li>You don\u2019t want to be behind the 8-ball, you want to be ahead of the curve!<\/li>\n<li>Make sure your site is mobile optimized<\/li>\n<li>Search engines give preference to mobile friendly sites<\/li>\n<\/ul>\n<h3>How to Start Dominating Local Search<\/h3>\n<p>Optimize for local and local search \u2013 people are searching for what they\u2019re looking for that\u2019s close.<\/p>\n<p>Start with an audit: Audit = Learning Opportunity<\/p>\n<ul>\n<li>Optimize behavioral signals \u2013 see how they are behaving and you can react to them<\/li>\n<li>Use real, local photos<\/li>\n<li>Optimize title tags to help click-though rates<\/li>\n<li>Optimize meta description \u2013 this is what search engines pick up on<\/li>\n<li>Don\u2019t ignore schema reviews \u2013 review your schema markup<\/li>\n<li>Don\u2019t ignore barnacle SEO \u2013 if you\u2019re trying to rank on the first page of Google you will find that you might have, for instance, some Yelp reviews &#8211; make sure your profiles on those sites are optimized<\/li>\n<li>Earn some good links \u2013 fewer high quality links are better than ton of low quality links<\/li>\n<\/ul>\n<p>Have Consistent Citations and Remove Duplicates<\/p>\n<ul>\n<li>Make sure that they are correct, not duplicated<\/li>\n<li>Only focus on the Top 50 citations and data aggregators. Ignore low quality cites.<\/li>\n<li>Citation = name, address, phone number<\/li>\n<li>Make sure your data aggregator data is cleaned up and accurate<\/li>\n<li>Make sure you have social signal enhancement<\/li>\n<li>Use videos to help with conversions<\/li>\n<\/ul>\n<h3>How To Create Local Content?<\/h3>\n<p>LISTS!!<\/p>\n<p>List = Hook + reward<\/p>\n<p>Numbered lists = Traffic \u2013 give them what they want in a short time<\/p>\n<p>Lists help you:<\/p>\n<ul>\n<li>Collect<\/li>\n<li>Manage\/Organize<\/li>\n<li>Rank<\/li>\n<\/ul>\n<p>Use Lists to answer questions and Add local content to your lists.<\/p>\n<p><span class=\"callout\">View the Slides<\/span><br \/>\n<iframe src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/8HMiNVlhlvdLSI\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"\/\/www.slideshare.net\/becole\/dominating-local-in-a-mobile-world-bernadette-coleman-queenoflocalseo\" title=\"Dominating Local In a Mobile World | Bernadette Coleman #QueenofLocalSEO\" target=\"_blank\">Dominating Local In a Mobile World | Bernadette Coleman #QueenofLocalSEO<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/becole\" target=\"_blank\">Advice Interactive Group<\/a><\/strong> <\/div>\n<p>Bernadette packed a lot of information into the first session of the Local, Search and Social Summit and these were the highlights.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=How+To+Dominate+Local+%23Search+Online+from+%40BernieColeman+Tks+%40LauraDarkstar+%23RocksDigital+%23SEO&#038;url=https:\/\/www.rocksdigital.com\/dominate-local-search-online\/' target='_blank'>How To Dominate Local #Search Online from @BernieColeman Tks @LauraDarkstar #RocksDigital #SEO<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=How+To+Dominate+Local+%23Search+Online+from+%40BernieColeman+Tks+%40LauraDarkstar+%23RocksDigital+%23SEO&#038;url=https:\/\/www.rocksdigital.com\/dominate-local-search-online\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>Are you dominating local search? What one thing have you seen makes a difference for your business in Local Search?<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kicking off the day at the Local, Search and Social Summit 2015 was Bernadette Coleman who leapt right in to Dominating Local in a Mobile World. Why You Need To Dominate Local Search On Mobile Why is mobile important? 50% of mobile searches are trying to find a local business 61% of local searches result [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":8751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[471,107],"tags":[108,111],"class_list":["post-8745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-lss-2015","category-local","tag-local-search","tag-local-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Dominate Local Search Online<\/title>\n<meta name=\"description\" content=\"To edge out competitors you must dominate local search. 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Bernadette Coleman gives the reasons why and how to do just that in her presentation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rocksdigital.com\/dominate-local-search-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocks Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rocksdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-01T21:35:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-10-02T18:39:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2013\/05\/Rocks-Digitial-600-x-600.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Darkstar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How To Dominate Local Search Online via @RocksDigital\" \/>\n<meta name=\"twitter:description\" content=\"To get the edge over your competitors you have to dominate the local search arena and, more specifically, mobile local search. 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