{"id":8542,"date":"2015-09-11T11:59:46","date_gmt":"2015-09-11T16:59:46","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=8542"},"modified":"2025-07-29T11:58:24","modified_gmt":"2025-07-29T16:58:24","slug":"how-to-do-a-website-link-audit","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/how-to-do-a-website-link-audit\/","title":{"rendered":"How to Do A Website Link Audit: Tools and Tips To Get You Started"},"content":{"rendered":"
\"How
Image Credit \u2013 Alfa Photo\/Shutterstock.com<\/figcaption><\/figure>\n

You\u2019ll never really find the \u201cright time\u201d to perform a website link audit <\/a>unless you make it a priority, because, let\u2019s face it, you are busy and the squeaky wheel always gets the grease. Link auditing is important for maintaining the SEO health<\/a> of your website and knowing how to perform a website link audit is very important.<\/p>\n

What You Need to Know About A Website Link Audit<\/h2>\n

Before we discuss how to perform the audit, let\u2019s start with what a link audit is \u2013 simply put, it means to review all links on a website to make sure they are connecting to the appropriate location. There are several different types of website links you\u2019ll need to audit.<\/p>\n

Internal Links<\/span>
\nYou have links that YOU create on your or your client\u2019s website that links to content within the website, this is an internal link. Sometimes a broken link will occur when you rename a page, blog post or delete an image even.<\/p>\n

Inbound Links<\/span>
\nKnown more often as backlinks, inbound links are links to your website from other websites. You are probably thinking, \u201cWow this is great, other websites promoting mine?\u201d<\/em> Well, don\u2019t get too excited because backlinks can be dangerous when the website linked to yours is viewed poorly by Google. You don\u2019t want your website to be associated with low-ranking websites.<\/p>\n

Outbound Links <\/span>
\nThese are links that you have within your website pages and posts that go out to third party content. Sometimes the third party website will change or remove the content piece you are linking to, which will cause you to have a bad outbound link. This makes for a poor user experience and, if you have too many of them, could reflect poorly on your website to Google.<\/p>\n

Simple 1, 2, 3\u2019s of How To Do A Website Link Audit<\/h3>\n

1. Use the Right Tools<\/span><\/p>\n

Link auditing tools are the best! They are easy to work with, all you have to do is visit one of the many auditing tools websites. Some work as simply as entering the web address. Others you will have to install on your computer. Either way, you will be provided with statistics related to your good and bad links quickly and easily.<\/p>\n

Free Link Auditing Tools<\/span><\/p>\n