{"id":8467,"date":"2015-09-09T12:39:44","date_gmt":"2015-09-09T17:39:44","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=8467"},"modified":"2024-06-25T14:02:23","modified_gmt":"2024-06-25T19:02:23","slug":"how-to-create-an-elevator-pitch","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/how-to-create-an-elevator-pitch\/","title":{"rendered":"Perfect Pitch – How To Create An Elevator Pitch"},"content":{"rendered":"
\"The
Image Credit \u2013 Andrey_Popov\/Shutterstock.com<\/figcaption><\/figure>\n

One of the key skills that you need to have as an entrepreneur (and, arguably, as an employee) is having a perfect pitch. The elevator pitch is, in a nutshell, a brief snippet that outlines what you do and can ideally be delivered in the span of a typical elevator ride (so, under a minute). So, how do you create a perfect pitch?<\/p>\n

How To Create An Elevator Pitch<\/h2>\n

To get started with creating the perfect pitch answer these questions:<\/p>\n

    \n
  1. What is your end goal?\u00a0To generate interest in you, your product or service? To have your listener ask for more information? Keep the goal in mind when crafting your pitch.<\/li>\n
  2. What do you know about your listener? Tailor your pitch to your listener if you know them and know what information would be most relevant to them.<\/li>\n
  3. What problem do you solve? This is more important than who you are.\u00a0Summarize the benefits you offer, don\u2019t just share a title. \u201cI am an entrepreneur\u201d doesn\u2019t really tell your listener what you do or, more importantly, what you can do for THEM.<\/li>\n<\/ol>\n

    Honing Your Elevator Pitch Into Perfect Tune<\/h3>\n

    Remember that the perfect pitch isn\u2019t cookie cutter – one size does NOT fit all. You will have a basic idea of what you will say in mind, but you will want to tailor it to your audience as much as possible.<\/p>\n

    Think of two or three problems that your product or service solves.<\/span>
    \nSaving people time and helping people save money are always good attention-grabbers. For example, \u201cI can save you money by giving you help when you need it, without the need to spend more on office space or equipment\u201d <\/em>is something I might say in my elevator pitch.<\/p>\n

    Your pitch isn\u2019t making the sale, it\u2019s generating the lead.
    \n<\/span>
    \nThis elevator pitch is meant to be a concise speech, so don\u2019t try to cram everything you do into 30 seconds. Also don\u2019t just memorize some words, make it into a conversation starter and engage your listener. Get attention and interest and try to get contact information to follow up.<\/p>\n

    The elite repeat.<\/span>
    \nStart off by saying your name and your company (and\/or product) name. Wrap up with that same information. It\u2019s more likely to be remembered if it\u2019s repeated (think about ads on the radio or on television and how many times they repeat key information).<\/p>\n

    So, you\u2019ve done your research, you\u2019ve crafted your speech and you think it\u2019s a winner. What next?<\/span><\/p>\n

      \n
    1. Practice, Practice, Practice! Practice in front of the mirror.<\/li>\n
    2. Use the voice record feature on your phone.<\/li>\n
    3. Practice on friends or colleagues (with permission).<\/li>\n<\/ol>\n

      Once you get to the point where\u00a0your elevator pitch\u00a0sounds natural and not as though it\u2019s a \u201ccanned\u201d speech, you\u2019re ready. Don\u2019t forget to make\u00a0sure it\u2019s easy for others to repeat it too. Having a human connection and not just a sales pitch is key. As Patty Farmer says “You want to build relationships<\/a>\u00a0that last a lifetime, not a lunchtime”.<\/em><\/p>\n

      Closing with one more thought, the perfect pitch isn\u2019t successful\u00a0without fabulous follow-up<\/a>. Make sure you ace that too.<\/p>\n

      <\/div>\n
      \n
      How To Create An Elevator Pitch” by @LauraDarkstar #RocksDigital #Sales #Networking<\/a><\/div>\n

      Click To Tweet<\/a><\/p>\n

      <\/div>\n<\/div>\n

      Do you have an elevator speech? Share\u00a0what worked for you and what didn’t!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

      One of the key skills that you need to have as an entrepreneur (and, arguably, as an employee) is having a perfect pitch. The elevator pitch is, in a nutshell, a brief snippet that outlines what you do and can ideally be delivered in the span of a typical elevator ride (so, under a minute). […]<\/p>\n","protected":false},"author":24,"featured_media":40439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[68],"tags":[463,47],"class_list":["post-8467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","tag-elevator-pitch","tag-networking"],"yoast_head":"\nThe Perfect Pitch - How To Create An Elevator Pitch<\/title>\n<meta name=\"description\" content=\"Every SMB needs to develop the perfect elevator pitch, roughly the length of the average elevator ride (or less). 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