{"id":8177,"date":"2015-08-10T09:47:47","date_gmt":"2015-08-10T15:47:47","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=8177"},"modified":"2025-06-16T13:02:10","modified_gmt":"2025-06-16T18:02:10","slug":"facebook-live-streaming-video","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/facebook-live-streaming-video\/","title":{"rendered":"Facebook Live Streaming Video, but Only for The Rich and Famous? Uhhh\u2026 Excuse Me!?"},"content":{"rendered":"<p><a href=\"https:\/\/www.facebook.com\/marismith\/videos\"><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"540\" class=\"alignright size-full wp-image-8179\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/08\/facebook-live-for-mentions.png\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/08\/facebook-live-for-mentions.png 640w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/08\/facebook-live-for-mentions-300x253.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>Anyone following Social Media trends knows that \u201cthe next big thing\u201d is <a href=\"https:\/\/www.rocksdigital.com\/using-video-marketing\/\">live streaming video<\/a> and Facebook Live For Mentions is their alternative to Periscope and Meerkat. Facebook live streaming video has been available for a while, but only through various third party apps.<\/p>\n<p>But first \u2026 what is video live streaming and why has it recently gained such momentum?<\/p>\n<p>Back in March, Meerkat made headlines across the tech industry with its launch at South by Southwest, until Periscope, the company Twitter owns, quickly pushed it out of the spotlight.<\/p>\n<p>For those who have not yet downloaded either one of these apps to explore what all the buzz is about, let me try to explain.<\/p>\n<ul>\n<li>Anyone with a cellphone, an Internet connection and the Periscope or Meerkat app can start streaming live video.<\/li>\n<li>The video can be scheduled in advance to give followers a heads up, or it can be spur of the moment.<\/li>\n<li>The video stream is advertised to followers in the app, as well as on Twitter and other social networks.<\/li>\n<li>Anyone from around the world can jump in and start watching your video and leave text comments in real time that the broadcaster and other viewers can see.<\/li>\n<\/ul>\n<p>As a viewer you can view and interact with anyone around the world, including celebrities such as Jimmy Fallon and Arnold Schwarzenegger.<\/p>\n<h2><strong>Facebook Live Streaming Video Joins the Fray with Mentions<\/strong><\/h2>\n<p>On August 5th, Facebook joined Meerkat and Periscope as the newest live streaming competitor, with one big difference. Only those with verified pages (usually celebrities) would be able to use the new service, called Live for Facebook Mentions (Facebook Mentions was released last year as a smartphone app for only verified pages).<\/p>\n<p>In <a href=\"https:\/\/thenextweb.com\/news\/we-are-all-ace-faces\" target=\"_blank\" rel=\"noopener\">The Next Web\u2019s coverage<\/a> of the news,\u00a0Mic Wright shared his opinion about <em>\u201cFacebook\u2019s elitism\u201d <\/em>in not opening up the app to the general public. He seems to have missed the point. Facebook is not restricting video to celebrities <em>&#8220;to\u00a0teach\u00a0us\u00a0what\u00a0a\u00a0worthy\u00a0moment\u00a0is\u201d <\/em>After all, Facebook\u2019s newsfeed algorithm is designed to show users what is more likely to be interesting to them.<\/p>\n<p>The reason Facebook is not opening the feature to everyone is as old as Facebook itself: exclusivity. The social network\u00a0was built on the idea of exclusivity, as it was open only to College students at first before eventually opening to high school students and then the rest of the world.<\/p>\n<p>According to an article published on Mashable, while Facebook was only open to college students:<\/p>\n<blockquote><p><em>\u00a0\u201cApproximately 85% of the students in the supported colleges had a Facebook account, with 60% of them logging in daily. A survey conducted by Student Monitor revealed Facebook was the most \u2018in&#8217; thing after the iPod and tying with beer.\u201d <\/em><\/p><\/blockquote>\n<p>I can\u2019t say for sure that this is purely due to its exclusivity, but as a college student myself, I don\u2019t equate Facebook to beer as my predecessors apparently did.<\/p>\n<p>While I agree with Mic Wright that celebrities are not the only people who can create interesting videos for the rest of us, perhaps they are a little bit more likely to be more interesting than the general population\u2019s attempt at live video.<\/p>\n<p>Facebook will use this this time to their advantage. I\u2019ve watched as<a href=\"https:\/\/www.rocksdigital.com\/facebook-friends-newsfeed-reach\/\"> Facebook has constantly fine tuned<\/a> the newsfeed algorithms over the years, just as Google is always making changes to improve their search results.<\/p>\n<p>When the floodgates of streaming video are open to everyone, many will be excited to play with the new feature that their favorite celebrities have already mastered. And your newsfeed will only be full of the most interesting videos.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=%23FacebookLive+Streaming+%23Video%2C+but+Only+for+The+Rich+and+Famous%3F+by+%40jacobdh+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/facebook-live-streaming-video\/' target='_blank'>#FacebookLive Streaming #Video, but Only for The Rich and Famous? by @jacobdh #RocksDigital<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=%23FacebookLive+Streaming+%23Video%2C+but+Only+for+The+Rich+and+Famous%3F+by+%40jacobdh+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/facebook-live-streaming-video\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>Do you think this is a good strategy for Facebook? Or should they drop the idea of exclusivity now that they are the largest Social Media network in the world? Let\u2019s discuss below.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anyone following Social Media trends knows that \u201cthe next big thing\u201d is live streaming video and Facebook Live For Mentions is their alternative to Periscope and Meerkat. Facebook live streaming video has been available for a while, but only through various third party apps. But first \u2026 what is video live streaming and why has [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":8178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56],"tags":[71,79],"class_list":["post-8177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","tag-facebook","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Live Streaming Video? Only for Celebrities?<\/title>\n<meta name=\"description\" content=\"Explore the world of Facebook Live Streaming Video and its exclusivity with verified users. Join the conversation at (214) 989-7549.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/facebook-live-streaming-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Live Streaming Video, but Only for The Rich and Famous? | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Explore the world of Facebook Live Streaming Video and its exclusivity with verified users. Join the conversation at (214) 989-7549.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rocksdigital.com\/facebook-live-streaming-video\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocks Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rocksdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-10T15:47:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T18:02:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2013\/05\/Rocks-Digitial-600-x-600.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jacob Henke\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"#FacebookLive Streaming Video, but Only for The Rich and Famous? via @RocksDigital\" \/>\n<meta name=\"twitter:description\" content=\"Explore the world of Facebook Live Streaming Video and its exclusivity with verified users. 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