{"id":8092,"date":"2015-07-31T09:26:57","date_gmt":"2015-07-31T15:26:57","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=8092"},"modified":"2025-06-16T13:02:49","modified_gmt":"2025-06-16T18:02:49","slug":"facebook-local-awareness-objective","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/facebook-local-awareness-objective\/","title":{"rendered":"How to Use The Facebook Local Awareness Objective with Ads"},"content":{"rendered":"<figure id=\"attachment_40254\" aria-describedby=\"caption-attachment-40254\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-40254\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/facebook-local-awareness-objective.jpg\" alt=\"Facebook Local Awareness Objective\" width=\"1000\" height=\"658\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/facebook-local-awareness-objective.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/facebook-local-awareness-objective-300x197.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/facebook-local-awareness-objective-768x505.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-40254\" class=\"wp-caption-text\">Image Credit \u2013 yy_Apartment\/Shutterstock.com<\/figcaption><\/figure>\n<p>Facebook recently announced its <a href=\"https:\/\/www.facebook.com\/business\/goals\/build-awareness\" target=\"_blank\" rel=\"noopener\">local awareness objective<\/a> which is designed to help you create ads that will reach your local audience at the lowest possible cost. It\u2019s very important that you know how this new feature can impact your business but first, let\u2019s make sure you understand what the feature is, and then learn how to make the most of it for your business.<\/p>\n<h2>How The Facebook Local Awareness Objective Works<\/h2>\n<p>Local Awareness ads allow local potential customers that live close or were recently near your business to see your business\u2019s ad in their Facebook news feed.<\/p>\n<p><strong>How it works:<\/strong><\/p>\n<ul>\n<li>Enter your business\u2019s location address<\/li>\n<li>Tell Facebook the radius around which you want to advertise<\/li>\n<li>Facebook will then create an audience for your ad<\/li>\n<\/ul>\n<h3><strong>Getting Started with the Facebook Local Awareness Objective<\/strong><\/h3>\n<p><span class=\"callout\">1. Create Facebook Ads with Ease<\/span><\/p>\n<p>With this feature you can create <a href=\"https:\/\/www.rocksdigital.com\/launching-your-facebook-ad\/\">Facebook ads<\/a> right from your Facebook\u2019s business page. The ads can be created through a guided process, meaning you no longer have to spend hours designing ads or spend money hiring a design team to create Facebook advertisements. You can simply follow basic steps to create great ads specifically designed for Facebook, which is provided by them.<\/p>\n<p><span class=\"callout\">2. Target Customers with Facebook Local Awareness Objective Ads<\/span><\/p>\n<p>As I stated previously, this feature gives you the ability to target your ads directly to people who live near your physical location or who are within close proximity of it. You can choose how many miles radius you want your ads to target. This can guarantee that only the right people will see your ad, which will increase the chances that they will take action.<\/p>\n<p><span class=\"callout\">3. Receive Calls Directly From Customers Through Facebook<\/span><\/p>\n<p>Facebook\u2019s Local Awareness also includes a <strong>\u201cCall now\u201d<\/strong> button for your page and your ads. When users navigate to your ad or your page and want to get in touch with you, all they have to do is click the button and they are connected to your business. This will make the dread of finding your businesses contact information disappear. They will now have an easy, instant way to act, which is exactly what you want for potential customers.<\/p>\n<p><span class=\"callout\">4. Provide Easy Instant Directions<\/span><\/p>\n<p>Another call to action feature now offered by Facebook is the ability to add a<strong> \u201cGet directions\u201d<\/strong> button. This button, like the \u201ccall now\u201d button, enables users to act immediately, rather than putting it off until later (and likely forgetting all about it). When users click the <strong>\u201cGet directions\u201d<\/strong> button, they will instantly be given easy-to-follow directions right to your place of business.<\/p>\n<p><span class=\"callout\">5. View The Results Directly<\/span><\/p>\n<p>Best of all, you\u2019ll be able to simply and instantly see the results of your ad efforts. To see results of your ads and other efforts, you just navigate to the <strong>\u201cNotifications\u201d<\/strong> panel, where you\u2019ll be able to see the number of local people reached, and how many times people have clicked on your buttons of choice in your ad. This analytics tool should enable you to make smart decisions about whether to keep up or revamp your current efforts.<\/p>\n<p>Stay on top of your businesses local search and use Facebook\u2019s Local Awareness Objective feature. You can learn a lot more about <a href=\"https:\/\/www.rocksdigital.com\/four-advanced-facebook-business-page-strategies\/\">Facebook<\/a> right now.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Using+%23Facebook+Local+Awareness+Objective+w%2F+Ads+by+%40BernieColeman+%23LocalSEO+%23QueenofLocalSEO&#038;url=https:\/\/www.rocksdigital.com\/facebook-local-awareness-objective\/' target='_blank'>Using #Facebook Local Awareness Objective w\/ Ads by @BernieColeman #LocalSEO #QueenofLocalSEO<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Using+%23Facebook+Local+Awareness+Objective+w%2F+Ads+by+%40BernieColeman+%23LocalSEO+%23QueenofLocalSEO&#038;url=https:\/\/www.rocksdigital.com\/facebook-local-awareness-objective\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>Have you been using Facebook ads? We\u2019d love to hear your experiences and tips below!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook recently announced its local awareness objective which is designed to help you create ads that will reach your local audience at the lowest possible cost. It\u2019s very important that you know how this new feature can impact your business but first, let\u2019s make sure you understand what the feature is, and then learn how [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":40254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56],"tags":[71,450,396],"class_list":["post-8092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","tag-facebook","tag-facebook-local-awareness-ads","tag-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use The Facebook Local Awareness Objective<\/title>\n<meta name=\"description\" content=\"Learn how to effectively use Facebook Local Awareness ads to reach nearby customers. Call us at (214) 989-7549 to get started today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/facebook-local-awareness-objective\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use The Facebook Local Awareness Objective with Ads | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Learn how to effectively use Facebook Local Awareness ads to reach nearby customers. 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