{"id":7930,"date":"2016-01-14T10:29:55","date_gmt":"2016-01-14T16:29:55","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?page_id=7930"},"modified":"2025-07-29T12:27:24","modified_gmt":"2025-07-29T17:27:24","slug":"rocks-digital-marketing-conference-2016","status":"publish","type":"page","link":"https:\/\/www.rocksdigital.com\/rocks-digital-marketing-conference-2016\/","title":{"rendered":"Rocks Digital Marketing Conference 2016"},"content":{"rendered":"<div id=\"img_overide\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-10492\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/01\/rocks-digital-2016-keynotes.png\" alt=\"Rocks Digital Marketing Conference 2016 Keynotes\" width=\"100%\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/01\/rocks-digital-2016-keynotes.png 960w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/01\/rocks-digital-2016-keynotes-300x34.png 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/01\/rocks-digital-2016-keynotes-768x88.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/div>\n<p>Dallas\u2019s 5th annual Rocks Digital Marketing Conference was a spectacular 3-day celebration to honor Social Media Day and the 1st annual Local Search Day. This event held in Addison, Texas is organized by Lissa Duty and Bernadette Coleman.<\/p>\n<p>Attendees included business owners, digital marketing agencies and enterprise level service providers.<\/p>\n<p><a href=\"https:\/\/www.rocksdigital.com\/category\/rocks-digital-speakers-2016\/\">Click here<\/a> to meet all the Rocks Digital 2016 speakers. <a href=\"https:\/\/www.rocksdigital.com\/category\/rocks-digital-2016-news\/live-blogs-rocks-digital-2016\/\">Click here<\/a> to access the LIVE blogs. <a href=\"https:\/\/www.rocksdigital.com\/social-media-day-2016-photos\/\">Click here<\/a> to tour the photo highlights from the 2016 Rocks Digital Marketing Conference.<\/p>\n<h2>June 29 <strong>\u2013<\/strong> Pre-Conference Workshops<\/h2>\n<p>The 2016 conference kicked off with five pre-conference workshops. Presenters were:<\/p>\n<ul>\n<li>Lissa Duty<\/li>\n<li>Byron Ingraham<\/li>\n<li>Brian Sullivan<\/li>\n<li>Justin Liles<\/li>\n<li>Beth Kahlich<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.rocksdigital.com\/workshops-2016\/\">Click here<\/a> for full speaker bios and workshop descriptions.<\/p>\n<h2>June 30 \u2013 Social Media Day Celebration<\/h2>\n<p>The day kicked off on June 30th with a warm welcome from conference organizer Lissa Duty, and then immediately went into the opening keynote. This day featured the following:<\/p>\n<ul>\n<li>Opening Keynote \u2013 \u201cWhat You Need To Know About SEO\u201d by Barry Schwartz<\/li>\n<li>Rocks Talks High-Energy High-Impact Digital Strategy with 5 experts<\/li>\n<li>15 Break-Out Sessions, spanning 5 Tracks: Local Search and SEO, Mobile and Web, Social Media, Content and Biz Development<\/li>\n<li>Rocks Digital Marketing Q &amp; A Panel with moderator Lissa Duty<\/li>\n<li>Closing Keynote \u2013 \u201cOpportunism and Being Holistic: What it Takes to Win in Digital Marketing in 2016\u201d by Eric Enge<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.rocksdigital.com\/rocks-digital-marketing-conference-2016\/june-30-2016\/\">Click here<\/a> for the full speaker bios and presentation descriptions.<\/p>\n<p>The Break-Out Sessions were divided into tracks by topic.<\/p>\n<p><span class=\"calloutred\">Content Creation Track<\/span><\/p>\n<p>The Emcee for this track was Mitch Todd, co-founder and co-organizer of Podcast Movement, and the speakers were Randy Krum, founder and president of InfoNewt, and Neil Lemons who is the founder of ILiveInDallas.com. This track also included a panel discussion on Podcasting. The panelists included Erin Smith of The Starters Club, Gary Leland from Podcast Movement, and Caz Gaddis from Self Crafted Media.<\/p>\n<p><a href=\"https:\/\/www.rocksdigital.com\/rocks-digital-marketing-conference-2016\/content-track-2016\/\">Click here<\/a> for full speaker bios and presentation descriptions.<\/p>\n<p><span class=\"calloutred\">Business Development Track<\/span><\/p>\n<p>Heather Nichols, founder of The Bizz Fizz, was the Emcee for this track and the speakers included Judy Hoberman with \u201cMarketing Gets You Known, Sales Gets You Paid,\u201d Amy Kinnaird taught us \u201cMarketing for People Who Are Not Marketers,\u201d and Tanya Smith\u2019s presentation was \u201cSnack Size Everything: Micro Content to Capture Attention.\u201d<\/p>\n<p><a href=\"https:\/\/www.rocksdigital.com\/rocks-digital-marketing-conference-2016\/business-development-2016\/\">Click here<\/a> for full speaker bios and presentation descriptions.<\/p>\n<p><span class=\"calloutred\">Social Media Track<\/span><\/p>\n<p>Laurie Shook from Social Media Dallas was the Emcee for our Social Media track and the speakers were John Sparks, \u201cHow to Make Money &amp; Grow Big on Twitter,\u201d Litany Bergeron with \u201c7 Tips to Maximize Engagement for Brands,\u201d and Roxanne Roark on \u201cSocial Search: The Impact of Social Media on SEO.\u201d<\/p>\n<p><a href=\"https:\/\/www.rocksdigital.com\/rocks-digital-marketing-conference-2016\/social-media-track-2016\/\">Click here<\/a> for full speaker bios and presentation descriptions.<\/p>\n<p><span class=\"calloutred\">Mobile and Web Track<\/span><\/p>\n<p>This track Emcee was A.J. Wood from Adobe Systems, Inc. and the speakers included Mark Traphagen speaking on \u201cMobileRocks! Why Mobile is the Game &amp; How to Play,\u201d and Taylor Bare who brought us \u201c10 Things Every WordPress Website Must Have.\u201d<\/p>\n<p>This track also included a return of the popular Geek Chat session, which included the following techy and self-professed geeks: John Nosal of NosalCentral, Robin Moss of ribit and Jeff Whitfield from Soulcraft Group.<\/p>\n<p><a href=\"https:\/\/www.rocksdigital.com\/rocks-digital-marketing-conference-2016\/mobile-web-tracking\/\">Click here<\/a> for full speaker bios and presentation descriptions.<\/p>\n<p><span class=\"calloutred\">Local SEO and Search Track<\/span><\/p>\n<p>Joe Youngblood of Digital X Dallas was our Emcee for this track, and the speakers included Ruth Burr Reedy with insights on \u201cSEO for the Customer Journey,\u201d Mike Stewart and \u201cRising Above the Rest for Local Search Success,\u201d and David Daniels brought us \u201cThe Common Misconceptions about Technical SEO.\u201d<\/p>\n<p><a href=\"https:\/\/www.rocksdigital.com\/rocks-digital-marketing-conference-2016\/local-search-seo-track-2016\/\">Click here<\/a> for full speaker bios and presentation descriptions.<\/p>\n<p><span class=\"calloutred\">Rocks Digital Marketing Q &amp; A Panel<\/span><\/p>\n<p>Once again the conference included a Q &amp; A Session for all attendees to participate in, moderated by Lissa Duty. The panel featured: DeAndre UpShaw from Standing Dog, Bill Hartzer, and Heather Steele from Blue Steele Solutions.<\/p>\n<p>We closed out the day on June 30th with the Social Media Day Tweetup sponsored by Spyfu and a VIP concert with Sir Earl Toon of Kool &amp; the Gang. Special thank you to our sponsors <a href=\"https:\/\/www.spyfu.com\" target=\"_blank\" rel=\"noopener\">Spyfu<\/a> and <a href=\"https:\/\/www.advicelocal.com\/\" target=\"_blank\" rel=\"noopener\">Advice Local<\/a> for both of these exciting after-events.<\/p>\n<h2><strong>July 1 \u2013 Local Search Day Celebration<\/strong><\/h2>\n<p>This was the first year for the Local Search Day celebration and it went off with a bang. The day opened with the Mayor of Addison, Todd Meier, presenting conference organizer Lissa Duty with the Local Search Day Proclamation. This day featured the following:<\/p>\n<ul>\n<li>Opening Keynote \u2013 \u201cThe Mad Mad Mad Mad Future of Local Search\u201d by Greg Sterling<\/li>\n<li>Local Search SMB Panel with panelists Saffie Farris, Ben Killmer and Joe Youngblood<\/li>\n<li>Special Presentation by Bill Leake<\/li>\n<li>Local Search Brand Panel with panelists Greg Gifford, Rachel Morgan and Karen Platt<\/li>\n<li>Closing Keynote \u2013 \u201cThe 2016 Local SEO Ranking Factors: Reverse Engineering Google\u2019s Local Search Algorithm\u201d by Andrew Shotland<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.rocksdigital.com\/rocks-digital-marketing-conference-2016\/local-search-day-2016\/\">Click here<\/a> for the full speaker bios and presentation descriptions.<\/p>\n<p>You can check out all the fun everyone had while getting important information about Digital Marketing over the 3-day conference by reading the <a href=\"https:\/\/www.rocksdigital.com\/category\/rocks-digital-2016-news\/live-blogs-rocks-digital-2016\/\">LIVE blogs<\/a>, touring the <a href=\"https:\/\/www.rocksdigital.com\/social-media-day-2016-photos\/\">photo gallery<\/a> and reading up on <a href=\"https:\/\/www.rocksdigital.com\/category\/rocks-digital-speakers-2016\/\">all the speakers<\/a> that were in attendance.<\/p>\n<p>Haven\u2019t attended before? Now is the time, mark the dates on your calendar and <a href=\"https:\/\/www.rocksdigital.com\/register-now\/\">register<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dallas\u2019s 5th annual Rocks Digital Marketing Conference was a spectacular 3-day celebration to honor Social Media Day and the 1st annual Local Search Day. This event held in Addison, Texas is organized by Lissa Duty and Bernadette Coleman. Attendees included business owners, digital marketing agencies and enterprise level service providers. Click here to meet all [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":9869,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-7930","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rocks Digital Marketing Conference 2016 | Rocks Digital<\/title>\n<meta name=\"description\" content=\"Registration for the Rocks Digital Marketing Conference - June 29 - July 1, 2016. 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