{"id":7738,"date":"2015-07-07T10:57:31","date_gmt":"2015-07-07T15:57:31","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=7738"},"modified":"2025-06-16T11:15:31","modified_gmt":"2025-06-16T16:15:31","slug":"developing-personas-target-audience","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/developing-personas-target-audience\/","title":{"rendered":"Developing Personas To Reach Your Target Audience"},"content":{"rendered":"
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Image Credit \u2013 New good ideas\/Shutterstock.com<\/figcaption><\/figure>\n

Whether you are starting a new marketing campaign<\/a>, improving an existing one or trying to figure out what has gone wrong with an old campaign, one place to start is your target audience. In spite of all that we know about communicating and creating great content, one area that often needs improvement is the fine-tuning of our target audience. And the best way to do that is to create a persona for every important target audience member.<\/p>\n

Personas are semi-fictional representations<\/a> of the goals and behaviors of your target audience. The trick to creating a really great persona, however, is to have a thorough understanding of your target audience.<\/p>\n

How To Build Personas Of Your Target Audience<\/h2>\n

1. Facts You Have Gathered<\/span><\/p>\n

Using any information you have gathered during your own marketing and sales process, put together pertinent facts about your target. Keep in mind things like:<\/p>\n