{"id":7451,"date":"2015-07-01T16:22:30","date_gmt":"2015-07-01T21:22:30","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=7451"},"modified":"2023-10-24T15:18:26","modified_gmt":"2023-10-24T20:18:26","slug":"just-about-everything-you-need-to-know-about-google-plus-for-business","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/just-about-everything-you-need-to-know-about-google-plus-for-business\/","title":{"rendered":"Just about everything you need to know about Google Plus for Business!"},"content":{"rendered":"<p><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Martin-Shervington-Google-Plus-Rocks-Digital-2015-Question1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\" size-medium wp-image-7586 alignright\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Martin-Shervington-Google-Plus-Rocks-Digital-2015-Question1-300x300.jpg\" alt=\"Martin Shervington Google Plus Rocks Digital 2015 Question\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Martin-Shervington-Google-Plus-Rocks-Digital-2015-Question1-300x300.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Martin-Shervington-Google-Plus-Rocks-Digital-2015-Question1-150x150.jpg 150w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Martin-Shervington-Google-Plus-Rocks-Digital-2015-Question1-75x75.jpg 75w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Martin-Shervington-Google-Plus-Rocks-Digital-2015-Question1.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Martin Shervington of both \u201cPlus Your Life\u201d and \u201cPlus Your Business\u201d, wrapped up the day at the Rocks Digital Marketing Conference with his closing Keynote and I have to say that, after his presentation, I finally understand Google Plus better and have some idea of why and how to use the platform.<\/p>\n<h2>Reasons Every Business Should Take Notice of Google Plus Now<\/h2>\n<ul>\n<li>Do your customers use Google?<\/li>\n<li>Do you have a Local Business?<\/li>\n<li>Do you want to increase efficiency and collaboration?<\/li>\n<li>Do you want people to see, engage with and share your content?<\/li>\n<li>Do you want to get more visitors to your website?<\/li>\n<\/ul>\n<h3>Understanding Google Plus<\/h3>\n<p><span class=\"callout\">Part 1 \u2013 Eco-System<\/span><\/p>\n<p>Google is a social destination<\/p>\n<ul>\n<li>Google+ Communities<\/li>\n<li>Collections \u2013 New Release (similar to Pinterest boards)<\/li>\n<li>Understanding Google as the social layer \u2013 you can use circles to build engagement with targeted groups<\/li>\n<li>You can add people to circles from within Gmail<\/li>\n<li>Personalized results \u2013 Google+ posts can surface in search<\/li>\n<li>The role of the +1 on people\u2019s website \u2013 always share public for maximum reach<\/li>\n<\/ul>\n<p>Google Products<\/p>\n<ul>\n<li>Google Pages<\/li>\n<li>Google My Business \u2013 this is Google+ for Business<\/li>\n<li>Local Business Listing \u2013 Local Business and Reviews<\/li>\n<li>Google Adwords<\/li>\n<li>Google Now<\/li>\n<li>Google Hangouts<\/li>\n<li>YouTube and Hangouts on Air<\/li>\n<li>Google+ Sharing from YouTube<\/li>\n<li>Google Drive<\/li>\n<li>Google Calendar and Events<\/li>\n<li>Google Chrome \u2013 Google Chromebook<\/li>\n<\/ul>\n<p><span class=\"callout\">Part 2 \u2013 Brand<\/span><\/p>\n<ul>\n<li>\u00a0It\u2019s human and it\u2019s a way of connecting people<\/li>\n<li>You\u2019ve got to have conversations, build relationships and build trust<\/li>\n<li>The Google+ community will give you Search Results<\/li>\n<li>The Google+ Brand Machine \u2013 Authority&gt;Trust&gt;Reputation<\/li>\n<li>You need to start building your community on Google+<\/li>\n<li>Social&gt;Search&gt;Site<\/li>\n<\/ul>\n<p>When you share a link from your blog and people engage with that content, it can pop up in a search. Make sure that you have sharing buttons on your website.<\/p>\n<p><span class=\"callout\">Part 3 \u2013 Action Steps<\/span><\/p>\n<ul>\n<li>Set up a Google+ Profile and a Page \u2013 link to your website<\/li>\n<li>Claim your Local listing and start getting reviews<\/li>\n<li>Make sure you have the follower button visible on your site<\/li>\n<li>Have a blog and create unique content<\/li>\n<li>Make sure you have the +1 button on your blog posts<\/li>\n<li>Set up your YouTube channel<\/li>\n<\/ul>\n<p>And help the world find and connect with you in new ways\u2026<\/p>\n<p><span class=\"callout\">A little psychology and some tips to community building<\/span><\/p>\n<ul>\n<li>Build relationships with influencers \u2013 plus one, comment and share their content<\/li>\n<li>Create a circle and have it on \u2018notify&#8217;<\/li>\n<li>Put 50 people into that circle<\/li>\n<li>They\u2019ll get a notification when you share<\/li>\n<li>Sharing content says \u201cI want my content to look like you\u201d<\/li>\n<li>Engage, engage and engage some more if you want engagement<\/li>\n<li>Then post your content. And share publicly unless you have a reason not to\u2026<\/li>\n<\/ul>\n<p><span class=\"callout\">Think in terms of finding your \u2018100 Brand Evangelists\u2019<\/span><\/p>\n<ul>\n<li>Look to build opt-in lists<\/li>\n<li>Reach out to people privately \u2013 ask them a question<\/li>\n<li>Look to use Hangouts to connect face-to face \u2013 Interview people and let them tell their story\u2026.<\/li>\n<\/ul>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/11DYNW33MPJhU8\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Google Plus for Business [Martin Shervington]\" href=\"\/\/www.slideshare.net\/rocksdigital\/just-about-everything-you-wanted-to-know-about-google-plus-for-business\" target=\"_blank\" rel=\"noopener\">Google Plus for Business [Martin Shervington]<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/rocksdigital\" target=\"_blank\" rel=\"noopener\">Rocks Digital<\/a><\/strong><\/div>\n<p>Spend some time getting to know Google+ and make some new connections!<\/p>\n<p><em><strong>Have you been using Google+ for your business? What options have helped your business?<\/strong><\/em><\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=%23GooglePlus+for+Business%21+by+%40MartinSherv+%23RocksDigital+2015+%23SMDay&#038;url=https:\/\/www.rocksdigital.com\/just-about-everything-you-need-to-know-about-google-plus-for-business\/' target='_blank'>#GooglePlus for Business! by @MartinSherv #RocksDigital 2015 #SMDay<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=%23GooglePlus+for+Business%21+by+%40MartinSherv+%23RocksDigital+2015+%23SMDay&#038;url=https:\/\/www.rocksdigital.com\/just-about-everything-you-need-to-know-about-google-plus-for-business\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>To learn more about <a href=\"https:\/\/www.rocksdigital.com\/martin-shervington-keynote-google-plus-speaker\/\">Martin Shervington<\/a> you can read his full bio on Rocks Digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martin Shervington of both \u201cPlus Your Life\u201d and \u201cPlus Your Business\u201d, wrapped up the day at the Rocks Digital Marketing Conference with his closing Keynote and I have to say that, after his presentation, I finally understand Google Plus better and have some idea of why and how to use the platform. Reasons Every Business [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":42763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[434],"tags":[26,86],"class_list":["post-7451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-rocks-digital-2015","tag-google","tag-google-plus"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Everything you need to know about Google Plus for Business!<\/title>\n<meta name=\"description\" content=\"Martin Shervington wrapped up the day at the Rocks Digital Marketing Conference with his closing Keynote on Google Plus for business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/just-about-everything-you-need-to-know-about-google-plus-for-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything you need to know about Google Plus for Business! | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Martin Shervington of both \u201cPlus Your Life\u201d and \u201cPlus Your Business\u201d, wrapped up the day at the Rocks Digital Marketing Conference with his closing Keynote and I have to say that, after his presentation, I finally understand Google+ better and have some idea of why and how to use the platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rocksdigital.com\/just-about-everything-you-need-to-know-about-google-plus-for-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocks Digital\" \/>\n<meta property=\"article:publisher\" 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