{"id":7428,"date":"2015-07-01T13:01:38","date_gmt":"2015-07-01T18:01:38","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=7428"},"modified":"2024-11-20T11:19:51","modified_gmt":"2024-11-20T17:19:51","slug":"reputation-management-repairing-safeguarding-your-brand-online","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/reputation-management-repairing-safeguarding-your-brand-online\/","title":{"rendered":"Reputation Management: Repairing and Safeguarding Your Brand Online"},"content":{"rendered":"<p><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Chris-Silver-Smith-Rocks-Digital-20151.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\" size-medium wp-image-7558 alignright\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Chris-Silver-Smith-Rocks-Digital-20151-300x300.jpg\" alt=\"Chris Silver Smith Rocks Digital 2015\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Chris-Silver-Smith-Rocks-Digital-20151-300x300.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Chris-Silver-Smith-Rocks-Digital-20151-150x150.jpg 150w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Chris-Silver-Smith-Rocks-Digital-20151-75x75.jpg 75w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Chris-Silver-Smith-Rocks-Digital-20151.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Chris Silver Smith shared important information with us about Reputation Management at the 2015 Rocks Digital Marketing Conference.<\/p>\n<p>Why Worry About Reputation? Because any business carries risk.\u00a0 No matter how wonderful, how innocuous and how beloved your product\/service &#8211;\u00a0 even ONE problem, when it gets onto the internet,\u00a0 can get out of hand.\u00a0 And even if you take care of and resolve a problem, things tend to stick around on the internet (example: \u201cUnited Breaks Guitars\u201d).<\/p>\n<p><span class=\"callout\">All sorts of things can impact your online presence:<\/span><\/p>\n<ul>\n<li>Estranged relationships<\/li>\n<li>Disgruntled customers<\/li>\n<li>Customer service issues<\/li>\n<li>Unresolved issues of many types<\/li>\n<\/ul>\n<h2><span class=\"callout\">Proactive Online Reputation Management (ORM)<\/span><\/h2>\n<ul>\n<li>Proactive ORM Enables a business to control more of its reputation online<\/li>\n<li>Proactive ORM insulates a business from damaging exposure when attacked online<\/li>\n<\/ul>\n<p><span class=\"callout\">Elements of Proactive ORM<\/span><\/p>\n<ul>\n<li>\u00a0Wikipedia pages rank in Google very easily<\/li>\n<li>Facebook pages rank well, if optimized<\/li>\n<li>YouTube pages rank well, if optimized<\/li>\n<li>Twitter also ranks well \u2013 this can be in your favor if you have many followers and utilize it strategically.<\/li>\n<\/ul>\n<p><span class=\"callout\">Top Online Reputation Assets:<\/span><\/p>\n<ul>\n<li>Website (optimized)<\/li>\n<li>Facebook page<\/li>\n<li>Twitter Account<\/li>\n<li>Wikipedia Page<\/li>\n<li>Google+ Page<\/li>\n<li>Blogs (WordPress, Blogger, Tumblr)<\/li>\n<li>LinkedIn<\/li>\n<li>Pinterest<\/li>\n<li>YouTube channel<\/li>\n<li>Links<\/li>\n<\/ul>\n<p><span class=\"callout\">Online Reputation Liabilities&#8221;<\/span><\/p>\n<ul>\n<li>Bad reviews<\/li>\n<li>Bad things that happened \u201cnearby\u201d<\/li>\n<li>News stories (example: Children&#8217;s Museum has thousands of visitors. ONE child trips down the stairs and gets hurt, the story makes it into the paper and that creates a negative entry in search)<\/li>\n<\/ul>\n<p><span class=\"callout\">Click-Through Rates are Affected by Ratings in Reviews.<\/span><\/p>\n<ul>\n<li>G+<\/li>\n<li>Yelp<\/li>\n<li>Facebook<\/li>\n<\/ul>\n<p><span class=\"callout\">A little bit about online reviews:<\/span><\/p>\n<ul>\n<li>Ignoring your reviews can result in a snowball effect.<\/li>\n<li>Offsetting Negative Reviews + Good Customer Service = WIN!<\/li>\n<li>BBB has (quietly) added Consumer Business Reviews (people trust the BBB, so it may be helpful to have your customers post reviews via BBB).<\/li>\n<li>Leverage services that elicit Customer Reviews.<\/li>\n<\/ul>\n<p><span class=\"callout\">How to handle negative things that get linked to your name\/brand:<\/span><\/p>\n<ul>\n<li>Dilution may be the best approach &#8211; Proactive entries that are positive help to keep negative entries from floating to the top and keep them from STAYING at the top.<\/li>\n<li>Use Humor to Diffuse\/Overwhelm Haters.<\/li>\n<li>Utilize tools like <a href=\"https:\/\/www.placesscout.com\/\" target=\"_blank\" rel=\"noopener\">PlacesScout<\/a> \u2013 online review monitoring to keep an eye on what&#8217;s going on .<\/li>\n<li>If you need help setting up your profiles, Knowem can help.<\/li>\n<\/ul>\n<p><em><strong>Have you got a handle on your Online Reputation?<\/strong><\/em><\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/pLUPMBA99EtShY\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Repairing &amp; Safeguarding Your Brand Online by Chris Silver Smith\" href=\"\/\/www.slideshare.net\/ArgentMedia\/repairing-safeguarding-your-brand-online-by-chris-silver-smith\" target=\"_blank\" rel=\"noopener\">Repairing &amp; Safeguarding Your Brand Online by Chris Silver Smith<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/ArgentMedia\" target=\"_blank\" rel=\"noopener\">Argent Media<\/a><\/strong><\/div>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Reputation+Management+by+%40si1very+%23RocksDigital+2015+%23SMDay&#038;url=https:\/\/www.rocksdigital.com\/reputation-management-repairing-safeguarding-your-brand-online\/' target='_blank'>Reputation Management by @si1very #RocksDigital 2015 #SMDay<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Reputation+Management+by+%40si1very+%23RocksDigital+2015+%23SMDay&#038;url=https:\/\/www.rocksdigital.com\/reputation-management-repairing-safeguarding-your-brand-online\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>To learn more about <a href=\"https:\/\/www.rocksdigital.com\/chris-silver-smith-reputation-management\/\">Chris Silver Smith<\/a> you can read his full bio on Rocks Digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chris Silver Smith shared important information with us about Reputation Management at the 2015 Rocks Digital Marketing Conference. Why Worry About Reputation? Because any business carries risk.\u00a0 No matter how wonderful, how innocuous and how beloved your product\/service &#8211;\u00a0 even ONE problem, when it gets onto the internet,\u00a0 can get out of hand.\u00a0 And even [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":42755,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[434],"tags":[118,399,79],"class_list":["post-7428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-rocks-digital-2015","tag-branding","tag-reputation-management","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reputation Management of Your Brand Online &#8211; Rocks Digital<\/title>\n<meta name=\"description\" content=\"Learn why reputation matters for your business. Issues can linger online, even after they\u2019re resolved. Call Rocks Digital at (214) 989-7549 for assistance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/reputation-management-repairing-safeguarding-your-brand-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reputation Management of Your Brand Online \u2013 Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Learn why reputation matters for your business. Issues can linger online, even after they\u2019re resolved. 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