{"id":7418,"date":"2015-06-30T18:02:44","date_gmt":"2015-06-30T23:02:44","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=7418"},"modified":"2025-06-13T13:39:35","modified_gmt":"2025-06-13T18:39:35","slug":"converting-prospects-into-customers","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/converting-prospects-into-customers\/","title":{"rendered":"Converting Prospects Into Customers"},"content":{"rendered":"<h3><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Byron-Ingraham-Rocks-Digital-2015.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7552 size-full\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Byron-Ingraham-Rocks-Digital-2015.jpg\" alt=\"Byron Ingraham Rocks Digital 2015\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Byron-Ingraham-Rocks-Digital-2015.jpg 600w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Byron-Ingraham-Rocks-Digital-2015-150x150.jpg 150w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Byron-Ingraham-Rocks-Digital-2015-300x300.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Byron-Ingraham-Rocks-Digital-2015-75x75.jpg 75w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a>Why Does Conversion Matter?<\/h3>\n<p>Are you generating leads in your business, but not seeing the desired results? For many businesses a low conversion rate often holds you back from reaching your goals. In his Rocks Digital presentation, Byron Ingraham provided us with a few ways to increase your conversions.<\/p>\n<ul>\n<li>Increase Sales<\/li>\n<li>More Customers<\/li>\n<li>Expand your business<\/li>\n<li>Moving people through the marketing funnel<\/li>\n<\/ul>\n<h2>How to Convert Prospects to Customers<strong><br \/>\n<\/strong><\/h2>\n<p>Remember you are talking to a person. Conversation is the intersection of communication between you and others. Find out who you are speaking to. How can you have a conversation if you do not know who they are?<\/p>\n<p><strong><span class=\"callout\">Demographics<\/span><\/strong><\/p>\n<ul>\n<li>Who is your target audience?<\/li>\n<li>How old are they?<\/li>\n<li>Male or female?<\/li>\n<li>Married or single?<\/li>\n<li>Level of education<\/li>\n<li>Occupation<\/li>\n<li>Language<\/li>\n<\/ul>\n<p><strong><span class=\"callout\">Psychographics<\/span><\/strong><\/p>\n<ul>\n<li>What is their favorite movie or TV show?<\/li>\n<li>Which websites do they follow?<\/li>\n<li>What is their favorite kind of\u00a0music?<\/li>\n<li>What are their hobbies?<\/li>\n<li>Which books are they books reading?<\/li>\n<\/ul>\n<p>Take a minute to define your ideal client avatar. What messages resonate with them? What is the best way to communicate with them? What keeps them up at night?<\/p>\n<p><strong><span class=\"callout\">Becoming a Client Magnet<\/span><\/strong><\/p>\n<p>Attracting the right client to your business.The reality is people want to know how you will make them feel. No one cares about your USP (Unique Selling Position).<\/p>\n<p>What benefits do you provide to your clients and prospects?<br \/>\nWhat experience will you provide? Do you provide a magical experience?<\/p>\n<p>Customizing your message. General marketing is not as effective anymore. Use an email service like InfusiosionSoft or <a href=\"https:\/\/www.activecampaign.com\/\" target=\"_blank\" rel=\"noopener\">Active Campaign<\/a> to set up responsive, sequential messages based on the actions taken by the customer.<\/p>\n<ul>\n<li>Don&#8217;t try to make a sale in email<\/li>\n<li>Provide value<\/li>\n<\/ul>\n<p><strong><span class=\"callout\">Building Trust<\/span><\/strong><\/p>\n<p>Create a solid foundation to build trust in your business. Use questions to engage your prospects and be sure to convey who you are and what your intentions are.<\/p>\n<p><strong>Provide value that is greater than the potential investment and you are on your way to converting prospects to customers.<\/strong><\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/uHAQf7YaOk1cCV\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"The Art of Conversation\" href=\"\/\/www.slideshare.net\/rocksdigital\/the-art-of-conversation-50403581\" target=\"_blank\" rel=\"noopener\">The Art of Conversation<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/rocksdigital\" target=\"_blank\" rel=\"noopener\">Rocks Digital<\/a><\/strong><\/div>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Converting+Prospects+Into+Customers+by+%40ByronIngraham+%23RocksDigital+2015+%23SMDay&#038;url=https:\/\/www.rocksdigital.com\/converting-prospects-into-customers\/' target='_blank'>Converting Prospects Into Customers by @ByronIngraham #RocksDigital 2015 #SMDay<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Converting+Prospects+Into+Customers+by+%40ByronIngraham+%23RocksDigital+2015+%23SMDay&#038;url=https:\/\/www.rocksdigital.com\/converting-prospects-into-customers\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>To learn more about <a href=\"https:\/\/www.rocksdigital.com\/byron-ingraham-marketing-strategist-boost-conversions\/\">Byron Ingraham<\/a> you can read his full bio on Rocks Digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Does Conversion Matter? Are you generating leads in your business, but not seeing the desired results? For many businesses a low conversion rate often holds you back from reaching your goals. In his Rocks Digital presentation, Byron Ingraham provided us with a few ways to increase your conversions. Increase Sales More Customers Expand your [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":42749,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[434],"tags":[343],"class_list":["post-7418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-rocks-digital-2015","tag-conversions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Converting Prospects Into Customers<\/title>\n<meta name=\"description\" content=\"Boost sales by converting prospects into customers with expert insights from Rocks Digital. Call (214) 989-7549 to elevate your business today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/converting-prospects-into-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Converting Prospects Into Customers | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Boost sales by converting prospects into customers with expert insights from Rocks Digital. Call (214) 989-7549 to elevate your business today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rocksdigital.com\/converting-prospects-into-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocks Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rocksdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-30T23:02:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-13T18:39:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/06\/prospect-conversion-matters.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Clara Mathews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Converting Prospects Into Customers via Rocks Digital\" \/>\n<meta name=\"twitter:description\" content=\"Boost sales by converting prospects into customers with expert insights from Rocks Digital. Call (214) 989-7549 to elevate your business today.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/06\/prospect-conversion-matters.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@rocksdigital\" \/>\n<meta name=\"twitter:site\" content=\"@rocksdigital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clara Mathews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/converting-prospects-into-customers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/converting-prospects-into-customers\\\/\"},\"author\":{\"name\":\"Clara Mathews\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/person\\\/b9a04a61177935e6aee601778c43b4e8\"},\"headline\":\"Converting Prospects Into Customers\",\"datePublished\":\"2015-06-30T23:02:44+00:00\",\"dateModified\":\"2025-06-13T18:39:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/converting-prospects-into-customers\\\/\"},\"wordCount\":371,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/converting-prospects-into-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/prospect-conversion-matters.jpg\",\"keywords\":[\"conversions\"],\"articleSection\":[\"Live Blogs - Rocks Digital 2015\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/converting-prospects-into-customers\\\/\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/converting-prospects-into-customers\\\/\",\"name\":\"Converting Prospects Into Customers\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/converting-prospects-into-customers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/converting-prospects-into-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/prospect-conversion-matters.jpg\",\"datePublished\":\"2015-06-30T23:02:44+00:00\",\"dateModified\":\"2025-06-13T18:39:35+00:00\",\"description\":\"Boost sales by converting prospects into customers with expert insights from Rocks Digital. Call (214) 989-7549 to elevate your business today.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/converting-prospects-into-customers\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rocksdigital.com\\\/converting-prospects-into-customers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/converting-prospects-into-customers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/prospect-conversion-matters.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/prospect-conversion-matters.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Image Credit \u2013 bangoland\\\/Shutterstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/converting-prospects-into-customers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rocksdigital.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Converting Prospects Into Customers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/\",\"name\":\"Rocks Digital\",\"description\":\"We ROCK Digital Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rocksdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\",\"name\":\"Rocks Digital Marketing\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo.png\",\"width\":198,\"height\":97,\"caption\":\"Rocks Digital Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/rocksdigitalmarketing\",\"https:\\\/\\\/x.com\\\/rocksdigital\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rocks-digital\",\"https:\\\/\\\/www.instagram.com\\\/rocks_digital\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@Rocksdigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/person\\\/b9a04a61177935e6aee601778c43b4e8\",\"name\":\"Clara Mathews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/c90fd6e352409b0680b44dd354af1f09.jpg?ver=1777689004\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/c90fd6e352409b0680b44dd354af1f09.jpg?ver=1777689004\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/c90fd6e352409b0680b44dd354af1f09.jpg?ver=1777689004\",\"caption\":\"Clara Mathews\"},\"description\":\"Clara Mathews is the owner of Clarabela Media. She is a Content Marketing Strategist, Copywriter &amp; Social Media Manager. She lives in Dallas with her sock-stealing terrier, Huckleberry.\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/author\\\/clara-mathews\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Converting Prospects Into Customers","description":"Boost sales by converting prospects into customers with expert insights from Rocks Digital. Call (214) 989-7549 to elevate your business today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rocksdigital.com\/converting-prospects-into-customers\/","og_locale":"en_US","og_type":"article","og_title":"Converting Prospects Into Customers | Rocks Digital","og_description":"Boost sales by converting prospects into customers with expert insights from Rocks Digital. Call (214) 989-7549 to elevate your business today.","og_url":"https:\/\/www.rocksdigital.com\/converting-prospects-into-customers\/","og_site_name":"Rocks Digital","article_publisher":"https:\/\/facebook.com\/rocksdigitalmarketing","article_published_time":"2015-06-30T23:02:44+00:00","article_modified_time":"2025-06-13T18:39:35+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/06\/prospect-conversion-matters.jpg","type":"image\/jpeg"}],"author":"Clara Mathews","twitter_card":"summary_large_image","twitter_title":"Converting Prospects Into Customers via Rocks Digital","twitter_description":"Boost sales by converting prospects into customers with expert insights from Rocks Digital. Call (214) 989-7549 to elevate your business today.","twitter_image":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/06\/prospect-conversion-matters.jpg","twitter_creator":"@rocksdigital","twitter_site":"@rocksdigital","twitter_misc":{"Written by":"Clara Mathews","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rocksdigital.com\/converting-prospects-into-customers\/#article","isPartOf":{"@id":"https:\/\/www.rocksdigital.com\/converting-prospects-into-customers\/"},"author":{"name":"Clara Mathews","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/person\/b9a04a61177935e6aee601778c43b4e8"},"headline":"Converting Prospects Into Customers","datePublished":"2015-06-30T23:02:44+00:00","dateModified":"2025-06-13T18:39:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rocksdigital.com\/converting-prospects-into-customers\/"},"wordCount":371,"publisher":{"@id":"https:\/\/www.rocksdigital.com\/#organization"},"image":{"@id":"https:\/\/www.rocksdigital.com\/converting-prospects-into-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/06\/prospect-conversion-matters.jpg","keywords":["conversions"],"articleSection":["Live Blogs - Rocks Digital 2015"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.rocksdigital.com\/converting-prospects-into-customers\/","url":"https:\/\/www.rocksdigital.com\/converting-prospects-into-customers\/","name":"Converting Prospects Into Customers","isPartOf":{"@id":"https:\/\/www.rocksdigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rocksdigital.com\/converting-prospects-into-customers\/#primaryimage"},"image":{"@id":"https:\/\/www.rocksdigital.com\/converting-prospects-into-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/06\/prospect-conversion-matters.jpg","datePublished":"2015-06-30T23:02:44+00:00","dateModified":"2025-06-13T18:39:35+00:00","description":"Boost sales by converting prospects into customers with expert insights from Rocks Digital. Call (214) 989-7549 to elevate your business today.","breadcrumb":{"@id":"https:\/\/www.rocksdigital.com\/converting-prospects-into-customers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rocksdigital.com\/converting-prospects-into-customers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/converting-prospects-into-customers\/#primaryimage","url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/06\/prospect-conversion-matters.jpg","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/06\/prospect-conversion-matters.jpg","width":1000,"height":667,"caption":"Image Credit \u2013 bangoland\/Shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rocksdigital.com\/converting-prospects-into-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rocksdigital.com\/"},{"@type":"ListItem","position":2,"name":"Converting Prospects Into Customers"}]},{"@type":"WebSite","@id":"https:\/\/www.rocksdigital.com\/#website","url":"https:\/\/www.rocksdigital.com\/","name":"Rocks Digital","description":"We ROCK Digital Marketing","publisher":{"@id":"https:\/\/www.rocksdigital.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rocksdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rocksdigital.com\/#organization","name":"Rocks Digital Marketing","url":"https:\/\/www.rocksdigital.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2020\/09\/logo.png","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2020\/09\/logo.png","width":198,"height":97,"caption":"Rocks Digital Marketing"},"image":{"@id":"https:\/\/www.rocksdigital.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/rocksdigitalmarketing","https:\/\/x.com\/rocksdigital","https:\/\/www.linkedin.com\/company\/rocks-digital","https:\/\/www.instagram.com\/rocks_digital\/","https:\/\/www.youtube.com\/@Rocksdigital"]},{"@type":"Person","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/person\/b9a04a61177935e6aee601778c43b4e8","name":"Clara Mathews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/c90fd6e352409b0680b44dd354af1f09.jpg?ver=1777689004","url":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/c90fd6e352409b0680b44dd354af1f09.jpg?ver=1777689004","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/c90fd6e352409b0680b44dd354af1f09.jpg?ver=1777689004","caption":"Clara Mathews"},"description":"Clara Mathews is the owner of Clarabela Media. She is a Content Marketing Strategist, Copywriter &amp; Social Media Manager. She lives in Dallas with her sock-stealing terrier, Huckleberry.","url":"https:\/\/www.rocksdigital.com\/author\/clara-mathews\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts\/7418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/comments?post=7418"}],"version-history":[{"count":0,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts\/7418\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/media\/42749"}],"wp:attachment":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/media?parent=7418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/categories?post=7418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/tags?post=7418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}