{"id":7393,"date":"2015-06-30T16:53:26","date_gmt":"2015-06-30T21:53:26","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=7393"},"modified":"2025-06-13T13:26:32","modified_gmt":"2025-06-13T18:26:32","slug":"content-and-seo-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/content-and-seo-for-small-businesses\/","title":{"rendered":"Content and SEO for Small Businesses"},"content":{"rendered":"

\"Natalie<\/a>You know your company needs to do more content marketing to drive more traffic to your company’s website. But what can you do to create more content when your company has a ‘baby budget’ for content marketing? Natalie Gould and Rachel Morgan give us\u00a06 ways to create content and SEO on a baby budget.<\/p>\n

6 Ways to Create Content and SEO on a Baby Budget<\/h2>\n

 <\/p>\n

1. Finding writers to create your content<\/h3>\n

You can hire a team of writers in-house<\/strong><\/p>\n

    \n
  • Linkedin<\/li>\n
  • Referrals<\/li>\n
  • Job boards<\/li>\n<\/ul>\n

    You can also use freelance writers<\/strong><\/p>\n

      \n
    • People for Hire<\/li>\n
    • UpWork (Elance)<\/li>\n
    • Agencies<\/li>\n<\/ul>\n

      2. Link building on a budget<\/h3>\n

      Search engines, like Google, Bing and Yahoo judge your site based on links. Links equal popularity and tracking your brand mentions using tools like Google Alerts or Social Mentions will help you know which sites are linking to you.<\/p>\n

      3. Fix That Janky Website<\/h3>\n

      Bad links will send your customers away from your website.\u00a0Use Google\u00a0Webmaster Tools to find and repair broken links and 404 errors.<\/p>\n

      4. Go Local or Go Home<\/h3>\n

      Sites such as your local Chamber of Commerce or Better Business Bureau will help you build valuable links back to your website. You can also use local link directories such\u00a0Yelp, Angie’s List and Hot Frog to build hyper local links.<\/p>\n

      5. Get Popular<\/h3>\n

      Claim 1000 social media profiles using knowem.com<\/p>\n

      6. Be a Know It All<\/h3>\n

      Sign up for a free, basic plan with HARO, where professional journalists can use you a a resource in a news story. \u00a0Create the kind of content your audience wants to read.<\/p>\n

        \n
      • Show off your photography and demand credit for it (Tool Tip: tineye.com)<\/li>\n
      • Blog at least once per week<\/li>\n
      • Refresh old content<\/li>\n
      • Infographics (Tool Tip: \u00a0Pictochart, visualize.me, ease.ly )<\/li>\n
      • Create FAQs<\/li>\n
      • Lists<\/li>\n
      • Video (Tool Tip:\u00a0WeVideo, Animoto, YouTube Editor, Magisto)<\/li>\n
      • How Tos<\/span><\/li>\n
      • Resource Pages<\/span><\/li>\n
      • eBooks<\/span><\/li>\n<\/ul>\n

        There is plenty\u00a0of low hanging fruit that your business can use to build links on a budget. Which one will you chose?<\/strong><\/em><\/p>\n