{"id":7361,"date":"2015-06-30T11:48:57","date_gmt":"2015-06-30T16:48:57","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=7361"},"modified":"2025-06-17T13:43:29","modified_gmt":"2025-06-17T18:43:29","slug":"rock-with-google-integrated-content-search-social-and-local-strategies-for-branding","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/rock-with-google-integrated-content-search-social-and-local-strategies-for-branding\/","title":{"rendered":"ROCK with Google: Branding Strategies at #RocksDigital"},"content":{"rendered":"<p><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Loren-Baker-Rocks-Digital-2015.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\" size-medium wp-image-7584 alignright\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Loren-Baker-Rocks-Digital-2015-300x300.jpg\" alt=\"Loren Baker Rocks Digital 2015\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Loren-Baker-Rocks-Digital-2015-300x300.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Loren-Baker-Rocks-Digital-2015-150x150.jpg 150w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Loren-Baker-Rocks-Digital-2015-75x75.jpg 75w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/Loren-Baker-Rocks-Digital-2015.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Loren Baker, founder of <a href=\"https:\/\/www.searchenginejournal.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Journal<\/a>, was our Keynote speaker this morning at the Rocks Digital Marketing Conference in Addison, Texas talking about Branding strategies.<\/p>\n<p><strong>A little about Loren<\/strong><\/p>\n<ul>\n<li>15 years of SEO, Paid Search, Social Strategy, Media Buying, WordPress Development &amp; Content Publishing Experience<\/li>\n<li>Founded Search Engine Journal (SEJ) &#8211; 2003<\/li>\n<li>One of the 1<sup>st<\/sup> advertisers on <a href=\"https:\/\/www.goto.com\/\" target=\"_blank\" rel=\"noopener\">Goto.com<\/a><\/li>\n<li>Switched to WordPress in 2004 when asked to Beta Test<\/li>\n<li>Blogging as a full-time job by 2005<\/li>\n<\/ul>\n<p>SEJ started as a blog and is now a full scale media company with podcasts, video channels, ebooks and newsletters with a Community of 110k+ and Facebook Fans.<\/p>\n<h2>Things to think about with your Branding<\/h2>\n<p>Define Your Goals \u2013 Content Doesn\u2019t Serve One Master<\/p>\n<ul>\n<li>SEO<\/li>\n<li>PR<\/li>\n<li><a href=\"https:\/\/www.rocksdigital.com\/building-your-personal-brand\/\">Branding<\/a><\/li>\n<li>Paid Media<\/li>\n<li>Communications<\/li>\n<li>CMO\/CEO \u2013 Execs love to see success<\/li>\n<\/ul>\n<p><span class=\"callout\">What is your project\u2019s big picture?<\/span><\/p>\n<ul>\n<li>SEO Rankings<\/li>\n<li>Social Conversation &amp; Brand Advocacy<\/li>\n<li>Lead Generation<\/li>\n<li><a href=\"https:\/\/www.rocksdigital.com\/sales-tips-planning-for-the-trip\/\">Sales<\/a> and Conversion Collateral<\/li>\n<\/ul>\n<p><span class=\"callout\">People Process Information in Different Ways<\/span><\/p>\n<ul>\n<li>eBooks<\/li>\n<li>Blog Posts<\/li>\n<li>Infographics<\/li>\n<li>Infograms<\/li>\n<li>Videos<\/li>\n<\/ul>\n<p>You want to make sure that the information you\u2019re putting out is worth sharing and targeted to your audience. It helps if you can you break it down into smaller parts to be distributed on different networks.<\/p>\n<p><span class=\"callout\">The On-Site Foundation<\/span><\/p>\n<ul>\n<li>Your on-site goals may be different than content syndication or lead generation<\/li>\n<li>Put it on a blog<\/li>\n<li>Once on-page source attracts links and value, equity an be routed<\/li>\n<li>Social Media has a shelf life<\/li>\n<li>Own your content!!<\/li>\n<li>If you\u2019re putting out blog posts and sharing on social media, make sure it links back to your site<\/li>\n<\/ul>\n<p><span class=\"callout\">If you do infographics \u2013 use these sites to share them:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.slideshare.net\/\" target=\"_blank\" rel=\"noopener\">Slideshare<\/a><\/li>\n<li><a href=\"https:\/\/visual.ly\/\" target=\"_blank\" rel=\"noopener\">Visual.ly<\/a><\/li>\n<li><a href=\"https:\/\/designtaxi.com\/\" target=\"_blank\" rel=\"noopener\">Design TAXI<\/a><\/li>\n<li><a href=\"https:\/\/imgur.com\/\" target=\"_blank\" rel=\"noopener\">Imgur<\/a><\/li>\n<li><a href=\"https:\/\/infographicjournal.com\/\" target=\"_blank\" rel=\"noopener\">Infographic journal<\/a><\/li>\n<\/ul>\n<p><span class=\"callout\">And put them on Social Media:<\/span><\/p>\n<ul>\n<li>Facebook<\/li>\n<li>Instagram<\/li>\n<li>GooglePlus<\/li>\n<li>Flickr<\/li>\n<\/ul>\n<p><span class=\"callout\">If you do Video &#8211; make sure you share here:<\/span><\/p>\n<ul>\n<li>YouTube<\/li>\n<li>Facebook<\/li>\n<\/ul>\n<p><strong><span class=\"callout\">Don\u2019t forget to share your content via your email list!<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\"><em><strong><span style=\"color: #000000;\">Loren also shared a<\/span> <span style=\"color: #800080;\">Super Secret Case Study!<\/span> <span style=\"color: #000000;\">Here&#8217;s what he shared:<\/span><\/strong><\/em><br \/>\n<\/span><\/p>\n<p>**CAN\u2019T TELL YOU\u2026IT\u2019S A SECRET** (But it was cool! You should have been here at the <a href=\"https:\/\/www.rocksdigital.com\/\" rel=\"noopener\">Rocks Digital Conference<\/a>!)<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=ROCK+with+Google%3A+Branding+Strategies+by+%40LorenBaker+%23RocksDigital+2015+%23SMDay&#038;url=https:\/\/www.rocksdigital.com\/rock-with-google-integrated-content-search-social-and-local-strategies-for-branding\/' target='_blank'>ROCK with Google: Branding Strategies by @LorenBaker #RocksDigital 2015 #SMDay<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=ROCK+with+Google%3A+Branding+Strategies+by+%40LorenBaker+%23RocksDigital+2015+%23SMDay&#038;url=https:\/\/www.rocksdigital.com\/rock-with-google-integrated-content-search-social-and-local-strategies-for-branding\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>To learn more about <a href=\"https:\/\/www.rocksdigital.com\/loren-baker-digital-marketing-speaker\/\">Loren Baker<\/a> you can read his full bio on Rocks Digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Loren Baker, founder of Search Engine Journal, was our Keynote speaker this morning at the Rocks Digital Marketing Conference in Addison, Texas talking about Branding strategies. A little about Loren 15 years of SEO, Paid Search, Social Strategy, Media Buying, WordPress Development &amp; Content Publishing Experience Founded Search Engine Journal (SEJ) &#8211; 2003 One of [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":42648,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[434],"tags":[423,65,22,79],"class_list":["post-7361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-rocks-digital-2015","tag-branding-strategy","tag-content","tag-seo","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ROCK with Google: Branding Strategies<\/title>\n<meta name=\"description\" content=\"Join us at Rocks Digital to learn branding strategies with insights from Loren Baker. Call us at (214) 989-7549 for more details.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/rock-with-google-integrated-content-search-social-and-local-strategies-for-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ROCK with Google: Branding Strategies | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Join us at Rocks Digital to learn branding strategies with insights from Loren Baker. 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