{"id":7336,"date":"2015-06-29T15:24:01","date_gmt":"2015-06-29T20:24:01","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=7336"},"modified":"2025-06-24T11:12:19","modified_gmt":"2025-06-24T16:12:19","slug":"technical-seo-workshop-rachel-morgan","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/technical-seo-workshop-rachel-morgan\/","title":{"rendered":"Technical SEO Workshop at #RocksDigital"},"content":{"rendered":"
\"Technical
Image Credit \u2013garagestock\/Shutterstock.com<\/figcaption><\/figure>\n

Rachel Morgan, with Advice Interactive Group, helps you optimize the SEO on your site (or your clients’ sites) with a number of tools that can help you find out what is working and what’s not!<\/p>\n

Tools to Use to Optimize SEO<\/h2>\n

Screamingfrog<\/a> – When you download Screamingfrog and run a scan on your site\u2019s URL it will allow you to identify broken and non-working links on your site. It will also show you where the link is on your site and where it is linking to (which should make it easier to fix any errors).<\/p>\n

No Underscores<\/strong> – Google doesn\u2019t know how to \u201cread\u201d underscores and your pages may end up being oddly categorized by their crawlers, so if you can use hypens, that\u2019s better from a Google Crawl standpoint.<\/p>\n

Shorten URLs<\/strong> – You may want to shorten up any long URLs, which can become an issue particularly in blog titles.<\/p>\n

Avoid duplicate title tags<\/strong> – This can happen with blogs, especially.<\/p>\n

Meta links<\/strong> \u2013 calls to action and phone numbers are good here. They don\u2019t impact your ranking but they can impact your click-through rate<\/p>\n

Omit meta keywords<\/strong> – Because of potential pitfalls, it\u2019s probably best to omit meta keywords. They can be crawled by competitors and show what keywords you are targeting.<\/p>\n

Pictures\/Images<\/strong> – make sure to use alt-text and put keywords in your alt-text.<\/p>\n

Pay close attention to image size<\/strong> – Be careful with images so that your site doesn\u2019t start slowing down to load the large images. Conversely, you want to make sure the images are large enough to be viewed and maintain good quality.<\/p>\n

Keyword Tools for SEO Optimization<\/h3>\n

If you need help with optimizing your SEO, you can use the following tools to find some keywords:<\/strong><\/p>\n