{"id":7326,"date":"2015-06-29T11:03:33","date_gmt":"2015-06-29T16:03:33","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=7326"},"modified":"2025-06-17T10:01:38","modified_gmt":"2025-06-17T15:01:38","slug":"linkedin-workshop-john-nosal","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/linkedin-workshop-john-nosal\/","title":{"rendered":"LinkedIn Workshop at #RocksDigital"},"content":{"rendered":"<figure id=\"attachment_40470\" aria-describedby=\"caption-attachment-40470\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-40470\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/06\/linkedin-workshop-rocks-digital.jpg\" alt=\"LinkedIn Workshop at Rocks Digital\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/06\/linkedin-workshop-rocks-digital.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/06\/linkedin-workshop-rocks-digital-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/06\/linkedin-workshop-rocks-digital-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-40470\" class=\"wp-caption-text\">Image Credit \u2013\u00a0MaximP\/Shutterstock.com<\/figcaption><\/figure>\n<p>What a great kick-off to our morning!\u00a0 John Nosal gave us some pointers on optimizing our LinkedIn profiles!<\/p>\n<p>LinkedIn has been evolving in the past couple of years from being the place to find your next job to a great targeted marketing platform.<\/p>\n<h2>List of Your Skills to Market Your LinkedIn Profile<\/h2>\n<p>First, understand who you are and what you do &#8211; make a list of all of the things that you do.<\/p>\n<ul>\n<li>Pick out Keywords that help define who you are and what you do.<\/li>\n<li>What are your skills?<\/li>\n<li>If someone was looking for someone with your skill set, what would they be searching for?<\/li>\n<\/ul>\n<p><span class=\"callout\">Be SPECIFIC (rather than \u201ccoach\u201d, define the TYPE of coach\u2026 soccer coach, life coach, business coach)<\/span><\/p>\n<p>Once you have your initial list, narrow that list down to 6 words and then search on LinkedIn to see how popular your 6 keywords are (use quotation marks to narrow your search).<\/p>\n<ul>\n<li>When you find the best keywords for your skill set, make sure to use them in your profile<\/li>\n<li>Use bullet points and add quantifiable data (Increased sales 35%, Reduced costs 40%, etc.)<\/li>\n<li>Use your main keywords in your headline<\/li>\n<\/ul>\n<h3>Find the Target Audience for Your Skills<\/h3>\n<p>If you have a product\/service you are trying to sell, you can use the search function to narrow the results to a specific location and industry.\u00a0 Find out exactly who, in an organization, you need to talk to (or at least narrow the field significantly).<\/p>\n<p>While you CAN search LinkedIn \u201canonymously\u201d, it will help increase your network if people see that you were looking at their profile which may make them curious enough to come look at your profile.<\/p>\n<p><strong>List Job Positions that Support Your Career Objectives<\/strong><\/p>\n<p>If you\u2019ve had multiple positions at a company, make them separate entries on LinkedIn to show growth.<\/p>\n<p><strong>If the information on your profile does not support your current career objectives, leave it out. If you were doing something 15 years ago that supports your current career objective, go ahead and include it.<\/strong><\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=LinkedIn+Workshop+by+%40JNosal+%23RocksDigital+2015+%23SMDay&#038;url=https:\/\/www.rocksdigital.com\/linkedin-workshop-john-nosal\/' target='_blank'>LinkedIn Workshop by @JNosal #RocksDigital 2015 #SMDay<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=LinkedIn+Workshop+by+%40JNosal+%23RocksDigital+2015+%23SMDay&#038;url=https:\/\/www.rocksdigital.com\/linkedin-workshop-john-nosal\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>To learn more about <a href=\"https:\/\/www.rocksdigital.com\/john-nosal-how-to-dominate-keywords-in-search\/\">John Nosal<\/a> you can read his full bio on Rocks Digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What a great kick-off to our morning!\u00a0 John Nosal gave us some pointers on optimizing our LinkedIn profiles! LinkedIn has been evolving in the past couple of years from being the place to find your next job to a great targeted marketing platform. List of Your Skills to Market Your LinkedIn Profile First, understand who [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":40470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[434],"tags":[328,52],"class_list":["post-7326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-rocks-digital-2015","tag-dallas-digital-marketing-conference-2015","tag-linkedin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn Workshop at #RocksDigital<\/title>\n<meta name=\"description\" content=\"Elevate your LinkedIn strategy with expert tips from our workshop. Optimize your profile today. Call (214) 989-7549 to get started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/linkedin-workshop-john-nosal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn Workshop at #RocksDigital | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Elevate your LinkedIn strategy with expert tips from our workshop. Optimize your profile today. Call (214) 989-7549 to get started.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rocksdigital.com\/linkedin-workshop-john-nosal\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocks Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rocksdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-29T16:03:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-17T15:01:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/06\/linkedin-workshop-rocks-digital.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Darkstar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"LinkedIn Workshop at #RocksDigital via @RocksDigital\" \/>\n<meta name=\"twitter:description\" content=\"Elevate your LinkedIn strategy with expert tips from our workshop. 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