{"id":7319,"date":"2015-07-08T10:00:08","date_gmt":"2015-07-08T16:00:08","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=7319"},"modified":"2025-06-17T09:23:47","modified_gmt":"2025-06-17T14:23:47","slug":"keeping-your-business-relevant","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/keeping-your-business-relevant\/","title":{"rendered":"Keeping Your Business Relevant and Happy Customers"},"content":{"rendered":"<figure id=\"attachment_40122\" aria-describedby=\"caption-attachment-40122\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-40122\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/keep-happy-customers-relevant-business.jpg\" alt=\"How To Keep Happy Customers With Relevant Business\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/keep-happy-customers-relevant-business.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/keep-happy-customers-relevant-business-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/07\/keep-happy-customers-relevant-business-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-40122\" class=\"wp-caption-text\">Image Credit \u2013 tadamichi\/Shutterstock.com<\/figcaption><\/figure>\n<p><strong>Is Your Business Relevant?<\/strong> This is one of those questions like, <em>\u201cIf a tree falls in the forest and nobody is around, does it make a sound?\u201d<\/em> Logic tells us that the quick response should be, <em>\u201cOf course my business is relevant\u201d,<\/em> BUT\u2026how do you know?<\/p>\n<p>What are the criteria we should use to determine the relevance of a business? Is there a Good Housekeeping Seal of Approval that determines the relevance of a business? Of course not.<\/p>\n<h2>So, what makes your business relevant today?<\/h2>\n<ul>\n<li>You and your team<\/li>\n<li>Great products or services<\/li>\n<li>Excellent <a href=\"https:\/\/www.rocksdigital.com\/struggling-sales-how-to-identify-sales-service-issue\/\">customer service<\/a><\/li>\n<li>Strong message content<\/li>\n<li>Compelling offer (a.k.a. \u2018Secret Sauce\u2019)<\/li>\n<li>Market timing<\/li>\n<li>Outstanding relationships<\/li>\n<li>Other ___________<\/li>\n<\/ul>\n<p>As you can see from this short list, there is no one thing that makes your business relevant, it is a combination of many factors. For this reason, <a href=\"https:\/\/www.rocksdigital.com\/5-tips-to-build-brand-voice\/\">branding and marketing<\/a> experts struggle with the question of relevance daily in order to help clients market and promote their businesses and discover the right formula for success.<\/p>\n<p>A better question than \u201c<em>What makes your business relevant?\u201d<\/em> might be, <em>\u201cDo prospects even know you are out there?\u201d<\/em> A very scary thought, however, one you need to consider in order to develop a high-impact social media\/marketing plan to move your business ahead. If you\u2019re not showing up on your prospects\u2019 radar screen today, then the challenges associated with building a strong brand identity and effectively marketing your business become much greater.<\/p>\n<h2>How\u00a0to Determine What Makes Your Business Relevant<\/h2>\n<p>The short answer is to \u2018ask\u2019. But you need to dig deeper. There are a number of avenues to explore to find out what makes your business relevant. Here is a short list of recommended approaches to help with this assessment.<\/p>\n<ul>\n<li>Major client feedback<\/li>\n<li>Customer Surveys<\/li>\n<li>Partner evaluations<\/li>\n<li>Focus group interviews<\/li>\n<li>Market studies<\/li>\n<li>Industry reports<\/li>\n<li>Competitive analysis<\/li>\n<\/ul>\n<p>Knowing what makes your <a href=\"https:\/\/www.helpscout.com\/blog\/customer-survey\/\" target=\"_blank\" rel=\"noopener\">business relevant to customers<\/a>, prospects and to the market as a whole will make it much easier to discover the right formula for success.<\/p>\n<p>Keep in mind, too, that customer needs and the market are constantly evolving and changing. So, be prepared to revisit your \u2018game plan for success\u2019 on a periodic basis to ensure that your business remains relevant.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Reading+%22Keeping+Your+Business+Relevant+and+Happy+Customers%22+by+%40TresCoach+%23RocksDigital+%23SmallBiz&#038;url=https:\/\/www.rocksdigital.com\/keeping-your-business-relevant\/' target='_blank'>Reading &#8220;Keeping Your Business Relevant and Happy Customers&#8221; by @TresCoach #RocksDigital #SmallBiz<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Reading+%22Keeping+Your+Business+Relevant+and+Happy+Customers%22+by+%40TresCoach+%23RocksDigital+%23SmallBiz&#038;url=https:\/\/www.rocksdigital.com\/keeping-your-business-relevant\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>Are you keeping up with surveys and getting feedback from your customers? Let\u2019s discuss.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is Your Business Relevant? This is one of those questions like, \u201cIf a tree falls in the forest and nobody is around, does it make a sound?\u201d Logic tells us that the quick response should be, \u201cOf course my business is relevant\u201d, BUT\u2026how do you know? What are the criteria we should use to determine [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":40122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[68],"tags":[435,468],"class_list":["post-7319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","tag-biz-tips","tag-business-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keeping Your Business Relevant and Happy Customers<\/title>\n<meta name=\"description\" content=\"Discover how to keep your business relevant with key strategies for success. 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