{"id":7208,"date":"2015-07-06T10:49:48","date_gmt":"2015-07-06T15:49:48","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=7208"},"modified":"2024-06-25T14:12:34","modified_gmt":"2024-06-25T19:12:34","slug":"how-to-write-headlines","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/how-to-write-headlines\/","title":{"rendered":"How to Write Headlines That Capture the Reader"},"content":{"rendered":"
\"Rock
Image Credit \u2013 antoniodiaz\/Shutterstock.com<\/figcaption><\/figure>\n

Learning to how to write<\/a> headlines that captures the reader is absolutely necessary. You have one to three seconds to catch a prospect\u2019s attention online and approximately five seconds if you are sending out a direct mail piece. Therefore, your goal is to catch his or her attention long enough for your prospect to decide to continue reading all of your content.<\/p>\n

My mentor, Eugene Schwartz was a veteran direct response copywriter admired by many in the industry. In his book Breakthrough Advertising<\/em>, he wrote, \u201cyour headline has only one job\u2014to stop your prospect and compel him or her to read the second sentence of your ad.\u201d<\/em> As advertising guru David Ogilvy said, \u201cOn the average, 5 times as many people read the headlines as read the body copy.\u201d<\/em><\/p>\n

Twelve Pointers For\u00a0Creating Rock-Solid Headlines<\/h2>\n

1. Ask a question.<\/span><\/p>\n

\u201cWith 1 in 2 people getting osteoarthritis in their lifetime, can you afford to ignore your joints?\u201d<\/p>\n

A classic headline used for a promotion for Psychology Today was \u201cDo you close the bathroom door even when you\u2019re the only one home?\u201d<\/p>\n

What\u2019s one question that comes to mind for you? Write it down now.<\/p>\n

2. Give news using words such as \u201cintroducing,\u201d \u201cannouncing,\u201d \u201cnow available\u201d or \u201cnew.\u201d<\/span><\/p>\n

\u201cAnnouncing ten remarkable ways to stay in shape without exercising daily,\u201d or \u201cNow available, a new report reveals three ways to find lasting love after you\u2019ve kissed your ex goodbye.\u201d<\/p>\n

3. Address your prospects\u2019 concerns.<\/span><\/p>\n

This type of headline helps you push your prospects\u2019 buttons so that, while they\u2019re reading, they are thinking, \u201cYes, I need\/want this. I gotta have it.\u201d<\/p>\n

For instance, in 2008 and \u201909, people had real concerns about the value of their real estate so this addressed their concerns:<\/p>\n

\u201cFacing foreclosure? Here are three questions to ask your lender before they take your home away from you,\u201d or \u201cNeed money now? Here are ten legitimate ways to make a quick buck.\u201d<\/p>\n

4. Promise something wonderful, but do not lie.<\/span><\/p>\n

You\u2019ll lose more customers than you gain that way. (Bad news travels fast.) Plus, in this day and age, being honest is top of mind. It builds trust and people respect you when you\u2019re genuine.<\/p>\n

For instance, the headline just mentioned \u201cTen legitimate ways to make a quick buck\u201d better deliver ten ways\u2014sincere and honest ways\u2014that prospects can take advantage of.<\/p>\n

Marketing strategist Jim Connolly put it this way, \u201cUsing sensational headlines, to get people to open emails or read content, is a super-fast way to lose the trust and respect of your marketplace.\u201d<\/em> I agree with him; don\u2019t you?<\/p>\n

5. Be specific.<\/span><\/p>\n

This well-known Rolls Royce headline from David Ogilvy did the job: \u201cAt 60 miles an hour, the loudest noise in this new Rolls Royce comes from the electric clock.\u201d<\/p>\n

6. Give the reader a command\u2014tell him\/her to do something.<\/span><\/p>\n

\u201cGo ahead, throw away this free offer.\u201d<\/p>\n

7. Promise your prospects helpful\/useful information.<\/span><\/p>\n

\u201cFive reasons why using numbers in your headlines work\u201d or \u201cFour tips for losing weight without feeling starved for your favorite foods.\u201d<\/p>\n

8. Promise to reveal a secret.<\/span><\/p>\n

\u201cDiscover the secret to writing thought-provoking, compelling copy,\u201d or \u201cExplore the secret to connecting and engaging with your prospects.\u201d NOTE: Be sure you do indeed reveal the secret. I\u2019ve said it before and will say it again, bad news travels faster than good when you disappoint your customers.<\/p>\n

9. Give your prospects good news.<\/span><\/p>\n

\u201cYou\u2019re never too old to tone your body and be in great shape,\u201d or \u201cHow to attract the love of your life without compromising your values.\u201d<\/p>\n

10. Target a particular type of reader.<\/span><\/p>\n

\u201cDo you aspire to write children\u2019s books?\u201d<\/p>\n

11. Tie in to current events.<\/span><\/p>\n

The most well-known example of this is the \u201cOfficial car (camera, airline, beverage, etc.) of the Olympics.\u201d<\/p>\n

12. Highlight your guarantee.<\/span><\/p>\n

\u201cLose ten pounds in ten days or your money back.\u201d<\/p>\n

\n

<\/div>\n
\n
12 Pointers For Creating A Rock-Solid Headline by @DebraJason #RocksDigital #Content #Marketing<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Do you have a headline tip you\u2019d like share? Please post your comment below because I\u2019d love to hear from you.\u00a0<\/em><\/strong><\/p>\n

This is an excerpt from Debra Jason\u2019s best-selling book Millionaire Marketing on a Shoestring Budget\u2122: How to Attract a Steady Stream of Happy Clients, Make More Money and Live Your Dream<\/a>.\u00a0<\/em><\/p>\n

Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Learning to how to write headlines that captures the reader is absolutely necessary. You have one to three seconds to catch a prospect\u2019s attention online and approximately five seconds if you are sending out a direct mail piece. Therefore, your goal is to catch his or her attention long enough for your prospect to decide […]<\/p>\n","protected":false},"author":34,"featured_media":42804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[402],"tags":[65,70,431],"class_list":["post-7208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-content","tag-content-marketing","tag-headlines"],"yoast_head":"\nHow to Write Headlines That Capture the Reader – Rocks Digital<\/title>\n<meta name=\"description\" content=\"Discover how to write compelling headlines with these audio tips that capture attention and boost your content\u2019s engagement. 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