{"id":7033,"date":"2015-06-16T11:19:49","date_gmt":"2015-06-16T16:19:49","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=7033"},"modified":"2025-06-13T13:16:17","modified_gmt":"2025-06-13T18:16:17","slug":"business-and-social-selling","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/business-and-social-selling\/","title":{"rendered":"Rev Up Your Business With Social Selling"},"content":{"rendered":"
\"Rev
Image Credit \u2013 ra2 studio\/Shutterstock.com<\/figcaption><\/figure>\n

According to Wikipedia \u201cSocial selling is the process of developing relationships as part of the sales process.\u201d <\/em>Everyone has their own definition of social selling or, in actuality, how they integrate\u00a0social selling\u00a0as part of the social media strategy<\/a>.<\/p>\n

Social Selling in a Digital World<\/h2>\n

For me, social selling isn\u2019t just about promoting products or services; it\u2019s about building relationships with clients and future clients in a digital world.<\/p>\n

When social media sites, such as Facebook, were first introduced more than a decade ago, a few businesses made use of them, but plenty of others stayed away. Nowadays, however, thriving businesses know that they have to utilize hot social media sites and social selling techniques in order to survive.<\/p>\n

Growing the Social Network<\/span><\/p>\n

You might feel like your social selling techniques are working pretty well, but I can\u2019t emphasize this enough, every day you should be networking and making connections with others. Whether you are adding new friends to your Facebook account, finding followers for your Twitter account or connecting with other businesses via LinkedIn, you need to be adding to your network daily.<\/p>\n

Social media moves fast and getting lazy and content is the kiss of death for your business. It\u2019s easy to get off track but you can\u2019t afford to become complacent.<\/p>\n

Replace Social Selling with Social Caring<\/span><\/p>\n

Customers are into supporting businesses<\/a> that are involved with a worthy cause and cares about the community around them.<\/p>\n

It\u2019s fairly easy to link your business to an important cause via your social media account or like green businesses on Facebook, but tweeting about your business\u2019s latest volunteer activities really demonstrates your organization\u2019s willingness to go the extra mile.<\/p>\n

Create Social Content Instead of Selling Content<\/span><\/p>\n

People have short attention spans and if your content doesn\u2019t \u201cgrab\u201d them immediately, you\u2019re likely to get un-followed or un-friended. Don\u2019t create long, boring posts or heavy-handed marketing ploys on your social media.<\/p>\n

Find relevant and entertaining news stories to share and include pictures<\/a>, plus other \u201cfun\u201d things in your post to grab and keep the attention of your audience.<\/p>\n

Monitor Your Reputation<\/span><\/p>\n

One of the downsides of social media is that people can post just about anything they want, at any time, which includes negative comments on your pages and review sites.<\/p>\n

In many cases, what they post will be visible to anyone who happens across your account. To keep social media disasters at bay, constantly monitor your accounts and address negative comments quickly and effectively.<\/p>\n

There\u2019s no doubt about it: social selling is here to stay. Jump on board, or be left behind. You can create your own definition of social selling and build out from there. If you need more help\u00a0with social media for \u00a0small business download our ebook<\/a>.<\/p>\n

<\/div>\n
\n
Rev Up Your Business With #SocialSelling by @BernieColeman #RocksDigital #SocialMedia<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Whether you are new to the game or a veteran in social selling, I\u2019d love to hear how you are managing (and mastering!) all of your social media accounts.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

According to Wikipedia \u201cSocial selling is the process of developing relationships as part of the sales process.\u201d Everyone has their own definition of social selling or, in actuality, how they integrate\u00a0social selling\u00a0as part of the social media strategy. Social Selling in a Digital World For me, social selling isn\u2019t just about promoting products or services; […]<\/p>\n","protected":false},"author":23,"featured_media":40263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56],"tags":[79,363],"class_list":["post-7033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","tag-social-media","tag-social-selling"],"yoast_head":"\nRev Up Your Business With Social Selling | Rocks Digital<\/title>\n<meta name=\"description\" content=\"Enhance your business with social selling techniques and digital marketing strategies. 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