{"id":6938,"date":"2015-06-11T13:25:10","date_gmt":"2015-06-11T18:25:10","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=6938"},"modified":"2025-06-17T10:22:02","modified_gmt":"2025-06-17T15:22:02","slug":"local-seo-best-for-your-business","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/local-seo-best-for-your-business\/","title":{"rendered":"Local SEO vs National SEO – Which Is Best for Your Business?"},"content":{"rendered":"

\"Local<\/a>When it comes to SEO<\/a>, there are two basic types: local SEO and national SEO. While both types can be important and beneficial, it is important\u00a0to understand the difference between the two. As the name implies, local SEO is about situating your business, at least to the online world, as belonging to a specific locale or area and being a part of a local community. National SEO, on the other hand, is for businesses that aren\u2019t focused on serving a specific geographic area, but can serve a national or global clientele.<\/p>\n

Let\u2019s discuss some of the differences between the two, and you can then determine which approach is best for your business.<\/p>\n

Local SEO<\/h2>\n

Local SEO<\/a> campaigns are the obvious choice if your business has a physical location and wants to appeal to people within a certain radius or geographic area. If you\u2019re the owner of an Italian restaurant located in Los Angeles, California, for example, you obviously want your restaurant to pop up when people search for \u201cItalian restaurants in Los Angeles\u201d or something to that effect.<\/p>\n

A targeted local SEO campaign is the way to cultivate that targeted audience. A local SEO campaign is about determining where your potential customers live, appealing to those customers and establishing your business as a part of the local community.<\/p>\n

Local SEO is typically less expensive than a national campaign. In fact, you can typically get some pretty good local SEO results by utilizing the following simple strategies:<\/p>\n