{"id":6704,"date":"2015-05-27T04:00:18","date_gmt":"2015-05-27T09:00:18","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=6704"},"modified":"2025-06-16T13:49:46","modified_gmt":"2025-06-16T18:49:46","slug":"how-do-you-measure-success","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/how-do-you-measure-success\/","title":{"rendered":"How Do You Measure Success? Sales, Phone Calls, ROI"},"content":{"rendered":"
\"Measuring
Image Credit \u2013 Pixelbliss\/Shutterstock.com<\/figcaption><\/figure>\n

What is that one thing you should do every day to ensure your success?<\/a>\u00a0The short answer is \u201cshow up<\/strong>\u201d. However if you show up, but don\u2019t track the results you get by showing up then how do you know if it was really a\u00a0success? There are a multitude of things to be done daily that will ultimately translate to success and every business owner has his\/her own definition of success and what to measure to achieve it.<\/p>\n

As a business owner, it is necessary to measure and track revenue, operating expenses, gross profit, operating income and net earnings. In order to build a profitable, sustainable business, you need to go farther and develop performance benchmarks and metrics to measure and track your progress. Just \u201cfeeling good\u201d about how the business is doing and the prospects for a bright future are not enough.<\/p>\n

\u201cIf you can\u2019t measure it, you can\u2019t manage it.\u201d ~<\/em>\u00a0Peter Drucker<\/p><\/blockquote>\n

How Do You Measure Success?<\/h2>\n

For sales, as an example, you need to develop performance metrics to track activity and results.<\/strong><\/p>\n

    \n
  1. # of Dials (Connections).<\/li>\n
  2. # of First Calls (talked to the decision-maker)<\/a>.<\/li>\n
  3. # of Sales Calls.<\/li>\n
  4. # of New Proposals.<\/li>\n
  5. # Closed Sales.<\/li>\n
  6. # of New Customers Added.<\/li>\n
  7. Revenue from New Sales.<\/li>\n
  8. Sales Conversion Rates.<\/li>\n
  9. Sales Goals vs. Actual Results.<\/li>\n<\/ol>\n

    Other critical sales related metrics to track and evaluate.<\/strong><\/p>\n