{"id":6034,"date":"2015-04-23T04:00:41","date_gmt":"2015-04-23T09:00:41","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=6034"},"modified":"2025-06-24T10:20:39","modified_gmt":"2025-06-24T15:20:39","slug":"social-proof-strategies","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/social-proof-strategies\/","title":{"rendered":"Create Word-of-Mouth Buzz With These 5 Social Proof Strategies"},"content":{"rendered":"
\"Social
Image Credit \u2013 ibreakstock\/Shutterstuck.com<\/figcaption><\/figure>\n

As a savvy marketer, you know what goes into selling a new product online \u2013 an awesome product, an outstanding sales page, lots of traffic and good conversion rates. Having the awesome product is probably the easiest part, while getting good conversion rates may be the hardest. So how can you convert prospects into loyal, raving fans?<\/p>\n

Proof. Social proof, that is.<\/strong><\/h2>\n

One of the best ways to tell the story about your product or service is to demonstrate the benefits<\/em> \u2013 show people that what you promise is what you deliver. When prospects know other people have used your product and read about the results,<\/em> they\u2019re more likely to click on that \u201cbuy now\u201d button and make a purchase.<\/p>\n

How do you convey social proof on your sales page? <\/strong><\/h2>\n

Here are 5 ways to demonstrate how your product\/service solves your prospects problems and makes their lives easier.<\/strong><\/p>\n

1. Testimonials \u2013 the power of praise<\/span>
\nI strongly believe in the power of praise that comes from your satisfied customers and clients \u2014 past and present. As ad man David Ogilvy said: \u201cIf you include a testimonial in your copy, you make it more credible. Readers find the endorsements of fellow consumers more persuasive than the puffery of anonymous copywriters.\u201d<\/em><\/p>\n

What types of testimonials should you use? Those that illustrate how your customers successfully put your product or service to work for them. You want more than \u201cit was good\u201d or \u201cI loved it.\u201d Look for feedback that communicates results such as \u201cYour service increased my income by xx dollars,\u201d \u201cYour product helped me lose xx number of pounds in just 2 weeks,\u201d \u201cI got rid of my back pain in xx number of days.\u201d For more details on how clients can praise your good graces with testimonials, click here<\/a>.<\/p>\n

2. Case studies \u2013 showing before & after results<\/span>
\nThese are a form of a testimonial, but more detailed. A case study shows where a person or business was before the purchased, how they used the product, how long the results took and what the results were. People like the specifics and the \u201cbefore and after\u201d<\/em> story paints a picture they can relate to.<\/p>\n

3. Videos \u2013 take prospects on a tour<\/span>
\nDon\u2019t simply tell prospects about your product, take them on an inside peek with video<\/a>. With Internet viewers spending more than 63% of their time watching videos, this is a great marketing tool which is growing in popularity. There\u2019s a reason YouTube has become the 3rd most visited Website and the 2nd largest search engine.<\/p>\n

How to Use Video For Promotion<\/strong><\/p>\n