{"id":5999,"date":"2015-04-21T04:00:23","date_gmt":"2015-04-21T09:00:23","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=5999"},"modified":"2025-06-16T11:17:57","modified_gmt":"2025-06-16T16:17:57","slug":"digital-marketing-on-a-budget","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/digital-marketing-on-a-budget\/","title":{"rendered":"Digital Marketing on a Budget: Tips From the Great Depression"},"content":{"rendered":"<p><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/04\/rocks-digital-marketing-budget-FB.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-39003 size-full\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/04\/rocks-digital-marketing-budget-FB.jpg\" alt=\"Digital marketing on a budget: tips from the Great Depression\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/04\/rocks-digital-marketing-budget-FB.jpg 1200w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/04\/rocks-digital-marketing-budget-FB-300x157.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/04\/rocks-digital-marketing-budget-FB-1024x536.jpg 1024w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/04\/rocks-digital-marketing-budget-FB-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>While your grandparents never would have thought that a robot could read an article and understand it accurately, they did learn a thing or two about budgeting from one of the most difficult economic times in American history. Here are some ways to stretch your <a title=\"Digital Marketing Resources\" href=\"https:\/\/www.rocksdigital.com\/category\/digital-marketing-resources\/\">digital marketing<\/a> budget with some financial wisdom from the Great Depression.<\/p>\n<p><span class=\"callout\">Make Do With What You Have<\/span><\/p>\n<p>Don&#8217;t let a small budget intimidate you into doing nothing. You have a budget &#8211; that&#8217;s a good start. You also have the power of Google at your fingertips, there is some really useful tools for little or no investment you can use to improve your digital marketing presence.<\/p>\n<p>With a simple Internet search, you will be able to find a plethora of useful tools for free. While it is to pay someone to help you, if you are on a tight budget start by getting the job done yourself and outsource only the items you can\u2019t master.<\/p>\n<h2>Digital Marketing\u00a0Homework<\/h2>\n<ul>\n<li>Research tips and <a title=\"An Introduction to Social Media Marketing eBook\" href=\"https:\/\/www.rocksdigital.com\/social-media-marketing-ebook\/\">how to guides<\/a> to learn digital marketing<\/li>\n<li>Use free keyword research tools like <a href=\"https:\/\/adwords.google.com\/KeywordPlanner\" target=\"_blank\" rel=\"noopener\">Google Keyword Planner<\/a><\/li>\n<li>Create social media profiles<\/li>\n<li>Submit listings to free-to-join directory sites<\/li>\n<\/ul>\n<p>There are a lot of things you can do to improve your digital marketing on shoestring budget when you do what you can yourself. In the days of the depression era, your grandparents built their own bedframes and invented their own toys because they didn\u2019t have the money to buy them at the General Store and probably enjoyed them more because it was their own creation. In the same way, you can make a big change in your online presence from just the little you have.<\/p>\n<p><span class=\"callout\">Using the Digital Barter System<\/span><\/p>\n<p>When money was tight or just not there during the Depression, many people resorted to bartering. If you were a piano teacher and needed bread, you would teach the Baker\u2019s child piano in exchange for bread. Or you might run an errand for someone because you had transportation while that person other mowed your lawn because you didn\u2019t have a mower.<\/p>\n<p><strong>The barter system works even within the parameters of the Internet, where you can exchange digital marketing \u201ccurrency\u201d in a number of ways. Such as:<\/strong><\/p>\n<ul>\n<li>Commenting and sharing others\u2019 website content in exchange for them doing the same<\/li>\n<li>Guest posting on each others\u2019 websites<\/li>\n<li>Crosslinking related blogging content on websites<\/li>\n<li>Partnering on writing a whitepaper or eBook that is made available on each website<\/li>\n<\/ul>\n<h3>Stretching Your Digital Marketing Budget<\/h3>\n<p>So far, we&#8217;ve discussed how to get things for free, but, assuming you have some sort of a budget, here are some tips regarding spending of the budget that also comes from the wisdom of your grandparents.<\/p>\n<ul>\n<li><a title=\"9 Must Do Tips for Creating a Focused Local Content Strategy\" href=\"https:\/\/www.rocksdigital.com\/focused-local-content-strategy\/\"><strong>Content<\/strong><\/a> \u2013 Write the content yourself and hire someone to edit it \/ spiff it up only<\/li>\n<li><a title=\"The Low Tech Guide to SEO for the Technically Challenged\" href=\"https:\/\/www.rocksdigital.com\/the-low-tech-guide-to-seo\/\"><strong>SEO<\/strong><\/a> &#8211; Determine the paid SEO services that get the best results and buy only those<\/li>\n<li><a title=\"Beginners Tips for a Successful Google AdWords Campaign\" href=\"https:\/\/www.rocksdigital.com\/beginners-google-adwords-campaign\/\"><strong>PPC<\/strong><\/a> &#8211; Run AdWords campaigns at the most optimal times of the day<\/li>\n<li><a title=\"How to Create Your Company\u2019s SUPER Social Media Strategy\" href=\"https:\/\/www.rocksdigital.com\/how-to-create-social-media-strategy\/\"><strong>Social<\/strong><\/a> \u2013 Respond and monitor your social media presence, but hire someone to help you create the social media strategy<\/li>\n<li><a title=\"Does Your Website Pass Google\u2019s Mobile-Friendly Test?\" href=\"https:\/\/www.rocksdigital.com\/googles-mobile-friendly-test\/\"><strong>Website<\/strong><\/a> \u2013 Only pay someone to do the things you can\u2019t like make your website pretty and mobile friendly<\/li>\n<\/ul>\n<p>And remember, frugality isn&#8217;t just for when the budget is tight. If you have the time and the skill do the work yourself. When your business picks up and your time becomes more limited allocate your time to the tasks that will make you more money. It will then be time to increase your digital marketing budget.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=%23DigitalMarketing+On+A+Budget%3A+Tips+from+Your+Grandparents+by+%40BernieColeman+%23RocksDigital+%23SEO&#038;url=https:\/\/www.rocksdigital.com\/digital-marketing-on-a-budget\/' target='_blank'>#DigitalMarketing On A Budget: Tips from Your Grandparents by @BernieColeman #RocksDigital #SEO<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=%23DigitalMarketing+On+A+Budget%3A+Tips+from+Your+Grandparents+by+%40BernieColeman+%23RocksDigital+%23SEO&#038;url=https:\/\/www.rocksdigital.com\/digital-marketing-on-a-budget\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>Do you have a favorite digital marketing money saving strategy has worked in your business? Please comment below and share!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While your grandparents never would have thought that a robot could read an article and understand it accurately, they did learn a thing or two about budgeting from one of the most difficult economic times in American history. Here are some ways to stretch your digital marketing budget with some financial wisdom from the Great [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":39003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[402],"tags":[135,375],"class_list":["post-5999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-digital-marketing","tag-digital-marketing-budget"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing On A Budget: Tips from the Great Depression<\/title>\n<meta name=\"description\" content=\"Stretch your digital marketing budget with tips from the Great Depression era. 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