{"id":5945,"date":"2015-04-17T13:32:55","date_gmt":"2015-04-17T18:32:55","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=5945"},"modified":"2025-06-16T13:36:31","modified_gmt":"2025-06-16T18:36:31","slug":"google-change-of-urls-to-breadcrumb-structure","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/google-change-of-urls-to-breadcrumb-structure\/","title":{"rendered":"#Google News: Change in Format of URLs to A Breadcrumb Like Structure"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-5966 size-full\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/04\/Google_URL_Change_April_2015.jpg\" alt=\"Google URL Update April 2015 Before and After\" width=\"600\" height=\"242\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/04\/Google_URL_Change_April_2015.jpg 600w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/04\/Google_URL_Change_April_2015-300x121.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>As you probably have heard by now, Google will be <a title=\"Does Your Website Pass Google\u2019s Mobile-Friendly Test?\" href=\"https:\/\/www.rocksdigital.com\/googles-mobile-friendly-test\/\">changing the algorithms for mobile sites<\/a> starting April 21<sup>st<\/sup>. If you haven\u2019t heard about it yet, you need to know, as it will have a huge effect on your site\u2019s rankings.<\/p>\n<p>However, in the meantime, Google announced yesterday they are making another change to mobile search. They have already started rolling this change out for mobile results. They are changing the format or presentation of the way URLs appear in a mobile search.<\/p>\n<h2>What You Need To Know About Google\u2019s New Breadcrumb Structure<\/h2>\n<p>This change does not require you to do anything and will actually help those searching for your products or services from their mobile devices.<\/p>\n<ul>\n<li>They will be using the \u201creal-world\u201d name of a site instead of domain names.<\/li>\n<li>Including a \u201cbreadcrumb\u201d trail to your actual domain as well.<\/li>\n<\/ul>\n<h3>This will give a better a better reflection of websites, which will enable mobile searchers to find what they need more easily.<\/h3>\n<p>Things to Know About This Google Update:<\/p>\n<ol>\n<li>This only affects mobile search results<\/li>\n<li>This change will be rolled out gradually<\/li>\n<li>The site name change will only affect the US at this time<\/li>\n<li>URL as Breadcrumbs will be rolled out worldwide<\/li>\n<\/ol>\n<p>You can learn more on this change by visiting <a href=\"https:\/\/developers.google.com\/search\/blog\/2015\/04\/better-presentation-of-urls-in-search\" target=\"_blank\" rel=\"noopener\">Google\u2019s Webmaster Center<\/a>.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=%23Google+Update%3A+Change+in%C2%A0Format+of+URLs+to+Breadcrumbs+by+%40BernieColeman+%23RocksDigital+%23Mobile&#038;url=https:\/\/www.rocksdigital.com\/google-change-of-urls-to-breadcrumb-structure\/' target='_blank'>#Google Update: Change in\u00a0Format of URLs to Breadcrumbs by @BernieColeman #RocksDigital #Mobile<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=%23Google+Update%3A+Change+in%C2%A0Format+of+URLs+to+Breadcrumbs+by+%40BernieColeman+%23RocksDigital+%23Mobile&#038;url=https:\/\/www.rocksdigital.com\/google-change-of-urls-to-breadcrumb-structure\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As you probably have heard by now, Google will be changing the algorithms for mobile sites starting April 21st. If you haven\u2019t heard about it yet, you need to know, as it will have a huge effect on your site\u2019s rankings. However, in the meantime, Google announced yesterday they are making another change to mobile [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":5948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[322,107],"tags":[26,373],"class_list":["post-5945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-buzz","category-local","tag-google","tag-google-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Change in Format of URLs to A Breadcrumb Structure<\/title>\n<meta name=\"description\" content=\"Explore the Rocks Digital Blog for insights on Google&#039;s mobile search updates, SEO tips, and digital marketing strategies. Call us at (214) 989-7549.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/google-change-of-urls-to-breadcrumb-structure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#Google News: Change in Format of URLs to A Breadcrumb Like Structure | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Explore the Rocks Digital Blog for insights on Google&#039;s mobile search updates, SEO tips, and digital marketing strategies. 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