![\"Local](\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2024\/11\/differences-local-traditional-seo-fb.jpg\")
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Consumers turn to search engines every day for help finding products and services. Using search engine optimization services<\/a> it\u2019s possible to reach these people for the most relevant searches. However, the strategy to capture a customer searching for a local business differs significantly from working to be found in a more general search. Understanding the distinction between local SEO and traditional SEO is key to reaching the right audience at the right time.<\/p>\n While local and traditional SEO share similarities, they both require a unique approach in strategy and execution. Everything will vary based on your optimization goals \u2013\u00a0from the techniques used to secure rankings to where the listings appear on the search results page.<\/p>\n Target Audience<\/strong><\/p>\n In recent years Google has focused on delivering more local results where it makes sense for the search query, and it\u2019s not only when a searcher adds a location modifier. Google also uses a person\u2019s geographic location and adapts the results to suggest hyperlocal businesses where it suits the query. In practice, this means your digital agency may need to change the SEO approach depending on whether Google determines your target keywords to have local search intent.<\/p>\n On-Page Optimization<\/strong><\/p>\n Many SEO best practices (such as title tags, meta descriptions, internal linking and fast loading pages) are relevant for local and traditional SEO. However, to integrate local SEO into a website<\/a> requires additional elements. Predominantly, your pages should include location-specific terms like city names within the title, H2 tag and main content.<\/p>\n Content and Keywords<\/strong><\/p>\n While traditional SEO prioritizes evergreen content that demonstrates expertise, local SEO must include geographically relevant content as well. For example, city pages \u2013 locally optimized website landing pages \u2013 can capture audiences in your location and surrounding cities. This approach to local SEO is important to businesses<\/a> as it lets them compete with large but less targeted brands.<\/p>\n Business Listings and Backlinks<\/strong><\/p>\n Possibly the biggest difference between traditional and local SEO is the need for business listing management. To achieve significant local rankings your business will need a Google Business Profile (GBP) and citations across the major platforms. While traditional SEO relies on high-quality, authoritative backlinks for rankings, local SEO is more dependent on consistent name, address and phone number (NAP) information and a positive brand reputation.<\/p>\n Local Pack vs. Organic Results<\/strong><\/p>\n The prime Google search position in traditional SEO is the top organic listing. In contrast, local searchers will usually see a Local Pack listing first. High-quality local SEO services<\/a> dedicate a substantial amount of time to managing and optimizing the GBP for a prominent position in the Local Pack, Google Maps and the Local Finder, whereas the traditional approach focuses on keyword optimization, backlinks and on-page techniques.<\/p>\n Click To Tweet<\/a><\/p>\n Rocks Digital is a leading digital agency providing SEO services for businesses across the country. We can increase your search visibility with local SEO strategies, listing management, content marketing and more. Call (214) 989-7549<\/a> or request a website evaluation<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Consumers turn to search engines every day for help finding products and services. Using search engine optimization services it\u2019s possible to reach these people for the most relevant searches. However, the strategy to capture a customer searching for a local business differs significantly from working to be found in a more general search. Understanding the […]<\/p>\n","protected":false},"author":31,"featured_media":58746,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[107],"tags":[],"class_list":["post-58745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local"],"yoast_head":"\nHow Local SEO Differs From Traditional SEO<\/h2>\n
<\/div>\n\nWhat\u2019s the Difference Between Local SEO and Traditional #SEO? by @LissaDuty #Website<\/a><\/div>\n<\/div>\n<\/div>\nContact Us for Results-Driven Local SEO Services for Businesses<\/h2>\n