{"id":5389,"date":"2015-03-26T17:22:02","date_gmt":"2015-03-26T22:22:02","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=5389"},"modified":"2025-06-17T09:03:06","modified_gmt":"2025-06-17T14:03:06","slug":"how-to-write-from-the-core","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/how-to-write-from-the-core\/","title":{"rendered":"3 Ways Dr. Seuss Guides You How to Write From the Core of Your Being"},"content":{"rendered":"
\"Writing
Image Credit \u2013 Gustavo Frazao\/Shutterstock.com<\/figcaption><\/figure>\n

In the last few years, I have seen a shift happening in the world of online marketing<\/a>. I am guessing you\u2019ve seen it too. It\u2019s a shift from content that hypes a product (or makes claims that can\u2019t be substantiated) to a heart-centered approach that resonates with people in a kinder, gentler way.<\/p>\n

\u201cMarketing and writing with heart, not hype\u201d has been my tag line because it is a philosophy I\u2019ve valued for a long time.<\/p>\n

I even stepped down from a project once when my client asked me to make promises that his product was not going to deliver. An important tip to remember, is \u201cDon\u2019t make promises you can\u2019t keep\u201d because bad news travels fast (faster than good). You want that positive word-of-mouth\u2014not negative reviews\u2014spreading like wildfire.<\/p>\n

Insightful Guidelines on How to Write\u00a0From Dr. Seuss<\/strong><\/h2>\n

So how do\u00a0you\u00a0learn how to write from the core of your being and communicate a message that speaks to your audience\u2019s desires?<\/p>\n

With the help of a great philosopher\u2014Dr. Seuss\u2014here are three guidelines to follow:<\/span><\/strong><\/p>\n

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  1. Come from your heart.<\/strong> After all, what matters is what\u2019s in your heart and who you are as a person. Share your message from a caring place. Be genuine in your message.
    \n\u201cBe who you are and say what you feel because those who mind don\u2019t matter and those who matter don\u2019t mind.\u201d<\/em>\u2014 Dr. Seuss<\/li>\n<\/ol>\n

    I have a client who said to me, \u201c\u2018Be authentic\u2019 is beginning to sound so clich\u00e9.\u201d And, as a result, he was hesitant to say what he really wanted to share with others because he wasn\u2019t sure his message was different.<\/p>\n

    I believe that you can\u2019t go wrong when you are authentic and speak your truth<\/a>. Keep in mind that people want to work with those people who show compassion and concern for the issues they face daily.<\/p>\n

    \u201cPeople buy from people they like. When you allow your personality to come through, people feel a sense of intimacy with you. They begin to trust you. And like you. Rapport is built. And sales happen . . . . People want to read words from a trusted friend,\u201d wrote Joe Vitale, author of Hypnotic Writing.<\/em><\/p>\n

      \n
    1. Think about your product, program or service and start from that place deep inside you that really wants to help others<\/strong>.<\/strong> You know you\u2019re good at what you do, so own your brilliance, share it, and let your radiant light shine.
      \nDr. Seuss said: \u201cToday you are you, that is truer than true. There is no one alive who is youer than you.\u201d<\/em><\/em><\/li>\n<\/ol>\n

      As you write, feel what you are trying to convey\u2014let some emotions seep in. After all, when you\u2019re telling a story face-to-face when talking to a friend, you move your hands, change your inflection, move your eyes, your body and more.<\/p>\n

      As Joe Vitale said, \u201cPut excitement into your writing. Let go. Feel emotion. Get moved and you\u2019ll move your reader . . . write . . . with all the spontaneous energy and enthusiasm you have. Be yourself. Don\u2019t write to impress; write to share a feeling.\u201d<\/p>\n

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      1. Be confident about who you are, what you have to offer and how you help people.
        \n\u201c<\/em><\/strong>Why fit in when you were born to stand out?\u201d \u00a0<\/em>\u2014 Dr. Seuss<\/li>\n<\/ol>\n

        Your attitude and your visible confidence are two qualities that attract people to you. When you\u2019re confident about yourself\u2014as well as the program or service you\u2019re offering and how it helps your ideal clients\u2014that clarity comes across in your marketing message and people respond to it in a positive way.<\/p>\n

        Be Yourself<\/span><\/strong><\/p>\n

        In my humble opinion, life is about relationships (and so is marketing), but first, there is the relationship with one\u2019s self.<\/p>\n

        Be genuine and realize it is okay for the world to see who you truly are. I think some of the most engaging and inviting content I\u2019ve seen comes from heartfelt professionals who are okay with being transparent.<\/p>\n

        Being transparent helps your prospects and customers feel closer to you\u2014an essential step in boosting sales with trust and integrity.<\/p>\n

        Deepak Chopra said, \u201cIf you\u2019ve been caught up in an anxious search for love, happiness or anything else, you can let go of the struggle and endless quest for self-improvement. And, instead, begin to open to the awareness of who you really are.\u201d<\/em><\/p>\n

        Who are you? As I explained earlier, speak from your heart. You can share<\/strong>:<\/span><\/strong><\/p>\n