{"id":5257,"date":"2015-03-18T04:00:38","date_gmt":"2015-03-18T09:00:38","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=5257"},"modified":"2025-06-17T08:45:50","modified_gmt":"2025-06-17T13:45:50","slug":"how-to-create-social-media-strategy","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/how-to-create-social-media-strategy\/","title":{"rendered":"How to Create Your Company\u2019s SUPER Social Media Strategy"},"content":{"rendered":"<figure id=\"attachment_42288\" aria-describedby=\"caption-attachment-42288\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-42288 size-full\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/03\/create-super-social-media-strategy.jpg\" alt=\"Super Social Media Strategy\" width=\"1000\" height=\"665\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/03\/create-super-social-media-strategy.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/03\/create-super-social-media-strategy-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/03\/create-super-social-media-strategy-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-42288\" class=\"wp-caption-text\">Image Credit \u2013 Ground Picture\/Shuttertstock.com<\/figcaption><\/figure>\n<p>In order to be a <a href=\"https:\/\/www.rocksdigital.com\/superfy-your-social-media-marketing\/\">SUPER social media manager<\/a>, you need to develop a powerhouse social media strategy.<\/p>\n<p>This is essential in ensuring that the use of the various platforms available is actually in line with your company\u2019s mission. A proper SUPER social media strategy acts as a guideline to you and those who work for you and are in charge of managing your social media. It helps all of you to deal with the numerous risks that face users of highly interactive customers and audiences.<\/p>\n<h2><strong>Answer These Questions to Create A SUPER Social Media Strategy<\/strong><\/h2>\n<ol>\n<li>Know Your organization&#8217;s mission and communication strategy<\/li>\n<li>How your social media activities support that mission<\/li>\n<li>The appropriate content and online products you intend to create to draw people to your site and social media channels<\/li>\n<li>Define the roles and responsibilities of employees such as; social media super manager, content creators, curators, account administrators, content providers, OR if one person is to wear all of these hats<\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.rocksdigital.com\/writing-inviting-content\/\">Content creation<\/a> doesn&#8217;t need not to be left to the individuals in the IT and public affairs departments only. It can be done by subject experts across your company.<\/p>\n<h3><strong>What You Need to Understand When Designing a SUPER Social Media Strategy<\/strong><\/h3>\n<ul>\n<li>Social media account set up procedures<\/li>\n<li>Your organization&#8217;s audience on each social media channel<\/li>\n<li>The times that are best to give them content and have conversation<\/li>\n<\/ul>\n<p>While setting up social media accounts, you should opt for either centralized or decentralized decision-making. In centralized decision making, the super social media manager simply sets up accounts for the decentralized subunits. In decentralized decision-making, the central social media strategy only provides the context but then every subunit decides how many accounts are opened.<\/p>\n<p>As far as audience is concerned, you need to <a href=\"https:\/\/www.advicelocal.com\/blog\/13-social-media-statistics\/\" target=\"_blank\" rel=\"noopener\">establish a social media presence<\/a> that is not too intrusive for your audience. It&#8217;s important to respond to them by providing opportunities for input and encouraging them to share content.<\/p>\n<h3><strong>How You Are Going to Manage the Social Media Accounts<\/strong><\/h3>\n<ul>\n<li>Online access alternatives, not just your computer, but your tablet or smart phone, etc.<\/li>\n<li>Social networking services, tools and platforms<\/li>\n<li>Online etiquette and comment policy<\/li>\n<\/ul>\n<p>Selection of a specific <a href=\"https:\/\/www.rocksdigital.com\/social-media-automation-tools\/\">social networking tool<\/a> should be made as one of the last decisions in the social media strategy design process. Instead, you need to focus on your audience, your organization&#8217;s mission and appropriateness of your online content, before deciding which tools or combinations of social media channels to allow.<\/p>\n<p>A successful SUPER social media strategy involves defining your expectations for online interactions with your audience. <a href=\"https:\/\/www.advicelocal.com\/blog\/humanize-your-social-media\/\" target=\"_blank\" rel=\"noopener\">Always respect your audience<\/a> and be sure to accept and respond to their comments and questions. Social media is about actually being social.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Learn+How+to+Create+a+SUPER+%23SocialMedia+Strategy+from+%40TheAnthonyRyan+%23RocksDigital+%23BizTip&#038;url=https:\/\/www.rocksdigital.com\/how-to-create-social-media-strategy\/' target='_blank'>Learn How to Create a SUPER #SocialMedia Strategy from @TheAnthonyRyan #RocksDigital #BizTip<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Learn+How+to+Create+a+SUPER+%23SocialMedia+Strategy+from+%40TheAnthonyRyan+%23RocksDigital+%23BizTip&#038;url=https:\/\/www.rocksdigital.com\/how-to-create-social-media-strategy\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>The secret to creating a great strategy is getting started! How did you create the social media strategy for your company?<\/em><\/strong><\/p>\n<p>Learn more on this important topic at one of the largest\u00a0<a title=\"Rocks Digital Marketing Conference 2015\" href=\"https:\/\/www.rocksdigital.com\/rocks-digital-marketing-conference-2015\/\">digital marketing conferences<\/a> for 2015!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In order to be a SUPER social media manager, you need to develop a powerhouse social media strategy. This is essential in ensuring that the use of the various platforms available is actually in line with your company\u2019s mission. A proper SUPER social media strategy acts as a guideline to you and those who work [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":42288,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56],"tags":[79,204],"class_list":["post-5257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","tag-social-media","tag-social-media-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create Your Company\u2019s SUPER Social Media Strategy<\/title>\n<meta name=\"description\" content=\"Learn to create a powerful social media strategy that aligns with your company&#039;s mission. Call (214) 989-7549 to get started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/how-to-create-social-media-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create Your Company\u2019s SUPER Social Media Strategy | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Learn to create a powerful social media strategy that aligns with your company&#039;s mission. Call (214) 989-7549 to get started.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rocksdigital.com\/how-to-create-social-media-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocks Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rocksdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-18T09:00:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-17T13:45:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/03\/create-super-social-media-strategy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"665\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Ryan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to Create A SUPER Social Media Strategy via @RocksDigital\" \/>\n<meta name=\"twitter:description\" content=\"Learn to create a powerful social media strategy that aligns with your company&#039;s mission. Call (214) 989-7549 to get started.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/03\/create-super-social-media-strategy.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@rocksdigital\" \/>\n<meta name=\"twitter:site\" content=\"@rocksdigital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Ryan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/how-to-create-social-media-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/how-to-create-social-media-strategy\\\/\"},\"author\":{\"name\":\"Anthony Ryan\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/person\\\/853396bc8b1b3148f93ca32f550c1170\"},\"headline\":\"How to Create Your Company\u2019s SUPER Social Media Strategy\",\"datePublished\":\"2015-03-18T09:00:38+00:00\",\"dateModified\":\"2025-06-17T13:45:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/how-to-create-social-media-strategy\\\/\"},\"wordCount\":526,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/how-to-create-social-media-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/create-super-social-media-strategy.jpg\",\"keywords\":[\"Social Media\",\"social media strategy\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/how-to-create-social-media-strategy\\\/\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/how-to-create-social-media-strategy\\\/\",\"name\":\"How to Create Your Company\u2019s SUPER Social Media Strategy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/how-to-create-social-media-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/how-to-create-social-media-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/create-super-social-media-strategy.jpg\",\"datePublished\":\"2015-03-18T09:00:38+00:00\",\"dateModified\":\"2025-06-17T13:45:50+00:00\",\"description\":\"Learn to create a powerful social media strategy that aligns with your company's mission. Call (214) 989-7549 to get started.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/how-to-create-social-media-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rocksdigital.com\\\/how-to-create-social-media-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/how-to-create-social-media-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/create-super-social-media-strategy.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/create-super-social-media-strategy.jpg\",\"width\":1000,\"height\":665,\"caption\":\"Image Credit \u2013 Ground Picture\\\/Shuttertstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/how-to-create-social-media-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rocksdigital.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Create Your Company\u2019s SUPER Social Media Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/\",\"name\":\"Rocks Digital\",\"description\":\"We ROCK Digital Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rocksdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\",\"name\":\"Rocks Digital Marketing\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo.png\",\"width\":198,\"height\":97,\"caption\":\"Rocks Digital Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/rocksdigitalmarketing\",\"https:\\\/\\\/x.com\\\/rocksdigital\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rocks-digital\",\"https:\\\/\\\/www.instagram.com\\\/rocks_digital\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@Rocksdigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/person\\\/853396bc8b1b3148f93ca32f550c1170\",\"name\":\"Anthony Ryan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/632efc58325739e17a36866d1a8a59d8.jpg?ver=1777692605\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/632efc58325739e17a36866d1a8a59d8.jpg?ver=1777692605\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/632efc58325739e17a36866d1a8a59d8.jpg?ver=1777692605\",\"caption\":\"Anthony Ryan\"},\"description\":\"Anthony Ryan is the founder of anthonyryanmedia &amp; be SUPER social! Professor at the Walter Cronkite School of Journalism and Mass Communications. He teaches WordPress, Facebook, Twitter and social media business etiquette to students each semester. Funny enough, he also teaches these to business owners.\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/author\\\/anthony-ryan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Create Your Company\u2019s SUPER Social Media Strategy","description":"Learn to create a powerful social media strategy that aligns with your company's mission. Call (214) 989-7549 to get started.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rocksdigital.com\/how-to-create-social-media-strategy\/","og_locale":"en_US","og_type":"article","og_title":"How to Create Your Company\u2019s SUPER Social Media Strategy | Rocks Digital","og_description":"Learn to create a powerful social media strategy that aligns with your company's mission. Call (214) 989-7549 to get started.","og_url":"https:\/\/www.rocksdigital.com\/how-to-create-social-media-strategy\/","og_site_name":"Rocks Digital","article_publisher":"https:\/\/facebook.com\/rocksdigitalmarketing","article_published_time":"2015-03-18T09:00:38+00:00","article_modified_time":"2025-06-17T13:45:50+00:00","og_image":[{"width":1000,"height":665,"url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/03\/create-super-social-media-strategy.jpg","type":"image\/jpeg"}],"author":"Anthony Ryan","twitter_card":"summary_large_image","twitter_title":"How to Create A SUPER Social Media Strategy via @RocksDigital","twitter_description":"Learn to create a powerful social media strategy that aligns with your company's mission. Call (214) 989-7549 to get started.","twitter_image":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/03\/create-super-social-media-strategy.jpg","twitter_creator":"@rocksdigital","twitter_site":"@rocksdigital","twitter_misc":{"Written by":"Anthony Ryan","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rocksdigital.com\/how-to-create-social-media-strategy\/#article","isPartOf":{"@id":"https:\/\/www.rocksdigital.com\/how-to-create-social-media-strategy\/"},"author":{"name":"Anthony Ryan","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/person\/853396bc8b1b3148f93ca32f550c1170"},"headline":"How to Create Your Company\u2019s SUPER Social Media Strategy","datePublished":"2015-03-18T09:00:38+00:00","dateModified":"2025-06-17T13:45:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rocksdigital.com\/how-to-create-social-media-strategy\/"},"wordCount":526,"publisher":{"@id":"https:\/\/www.rocksdigital.com\/#organization"},"image":{"@id":"https:\/\/www.rocksdigital.com\/how-to-create-social-media-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/03\/create-super-social-media-strategy.jpg","keywords":["Social Media","social media strategy"],"articleSection":["Social Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.rocksdigital.com\/how-to-create-social-media-strategy\/","url":"https:\/\/www.rocksdigital.com\/how-to-create-social-media-strategy\/","name":"How to Create Your Company\u2019s SUPER Social Media Strategy","isPartOf":{"@id":"https:\/\/www.rocksdigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rocksdigital.com\/how-to-create-social-media-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.rocksdigital.com\/how-to-create-social-media-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/03\/create-super-social-media-strategy.jpg","datePublished":"2015-03-18T09:00:38+00:00","dateModified":"2025-06-17T13:45:50+00:00","description":"Learn to create a powerful social media strategy that aligns with your company's mission. Call (214) 989-7549 to get started.","breadcrumb":{"@id":"https:\/\/www.rocksdigital.com\/how-to-create-social-media-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rocksdigital.com\/how-to-create-social-media-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/how-to-create-social-media-strategy\/#primaryimage","url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/03\/create-super-social-media-strategy.jpg","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/03\/create-super-social-media-strategy.jpg","width":1000,"height":665,"caption":"Image Credit \u2013 Ground Picture\/Shuttertstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rocksdigital.com\/how-to-create-social-media-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rocksdigital.com\/"},{"@type":"ListItem","position":2,"name":"How to Create Your Company\u2019s SUPER Social Media Strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.rocksdigital.com\/#website","url":"https:\/\/www.rocksdigital.com\/","name":"Rocks Digital","description":"We ROCK Digital Marketing","publisher":{"@id":"https:\/\/www.rocksdigital.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rocksdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rocksdigital.com\/#organization","name":"Rocks Digital Marketing","url":"https:\/\/www.rocksdigital.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2020\/09\/logo.png","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2020\/09\/logo.png","width":198,"height":97,"caption":"Rocks Digital Marketing"},"image":{"@id":"https:\/\/www.rocksdigital.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/rocksdigitalmarketing","https:\/\/x.com\/rocksdigital","https:\/\/www.linkedin.com\/company\/rocks-digital","https:\/\/www.instagram.com\/rocks_digital\/","https:\/\/www.youtube.com\/@Rocksdigital"]},{"@type":"Person","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/person\/853396bc8b1b3148f93ca32f550c1170","name":"Anthony Ryan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/632efc58325739e17a36866d1a8a59d8.jpg?ver=1777692605","url":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/632efc58325739e17a36866d1a8a59d8.jpg?ver=1777692605","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/632efc58325739e17a36866d1a8a59d8.jpg?ver=1777692605","caption":"Anthony Ryan"},"description":"Anthony Ryan is the founder of anthonyryanmedia &amp; be SUPER social! Professor at the Walter Cronkite School of Journalism and Mass Communications. He teaches WordPress, Facebook, Twitter and social media business etiquette to students each semester. Funny enough, he also teaches these to business owners.","url":"https:\/\/www.rocksdigital.com\/author\/anthony-ryan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts\/5257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/comments?post=5257"}],"version-history":[{"count":0,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts\/5257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/media\/42288"}],"wp:attachment":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/media?parent=5257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/categories?post=5257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/tags?post=5257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}