{"id":5012,"date":"2015-02-24T10:58:11","date_gmt":"2015-02-24T16:58:11","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=5012"},"modified":"2025-06-24T11:57:39","modified_gmt":"2025-06-24T16:57:39","slug":"writing-inviting-content","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/writing-inviting-content\/","title":{"rendered":"Kiss Your Prospects: 7 Steps to Writing Inviting Content"},"content":{"rendered":"
\"Writing
Image Credit \u2013 ESB Professional\/Shutterstock.com<\/figcaption><\/figure>\n

If I am correct, you want to help others and I want to help you in making your business more successful. Writing inviting content<\/a> that is compelling and converts prospects to clicks and customers is key.<\/p>\n

In this post, I want to motivate the copywriter within you so that when someone visits your website (or reads any type of marketing material, for that matter), that person resonates with your message. He or she will gladly read your content instead of moving on and clicking onto a competitor\u2019s site.<\/p>\n

As a creative, heart- and soul-centered entrepreneur or business owner, one of the most important tools you have in offering your programs and services is the copy you use to communicate your message.<\/p>\n

So the question arises: How do you best express your passion to your audience in a way that reaches out and get results?<\/em><\/strong><\/p>\n

There is one magic bullet for communicating your passion, attracting more clients and making a difference in their lives. That bullet is copy<\/em>\u2014or the words you use to express your message. After all, you can\u2019t have marketing materials\u2014whether it\u2019s a brochure, direct mail letter or a web sales page\u2014without the words, can you?<\/p>\n

Mark Twain<\/a> wrote, \u201cThe difference between the right word and almost the right word, is the difference between lightning and lightning bug.\u201d<\/em> And little has changed since he wrote that.<\/p>\n

The KISS Method for Writing Inviting Content<\/h2>\n

When you want to write compelling copy that is easy for your prospects and customers to read . . . KISS them!<\/strong><\/p>\n

While some people equate this acronym with \u201cKeep it simple, stupid,\u201d I prefer to use \u201cKeep it simple, sweetheart.\u201d<\/p><\/blockquote>\n

Clarity is extremely important in writing marketing content\u2014be it a brochure, blog, direct mail piece or website. As Herschell Gordon Lewis said in The Art of Writing Copy<\/em>, \u201cClarity has to come first, no matter what you\u2019re writing or to whom.\u201d<\/em><\/p>\n

Dr. Flint McGlaughin puts it this way, \u201cClarity trumps persuasion.\u201d<\/em><\/p>\n

You want to create a conversation between you and your audience, but how do you do that when you\u2019re not face-to-face?<\/strong><\/p>\n

Creating Conversation in Your Writing<\/h3>\n