{"id":4975,"date":"2015-02-19T13:07:16","date_gmt":"2015-02-19T19:07:16","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=4975"},"modified":"2025-06-17T09:57:03","modified_gmt":"2025-06-17T14:57:03","slug":"link-building-for-search-rankings","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/link-building-for-search-rankings\/","title":{"rendered":"Link Building Strategies to Increase Search Rankings"},"content":{"rendered":"<p><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/02\/rocks-digital-link-building-strategies-increases-search-rankings-FB.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-39011 size-full\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/02\/rocks-digital-link-building-strategies-increases-search-rankings-FB.jpg\" alt=\"Link building strategies to increase search rankings\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/02\/rocks-digital-link-building-strategies-increases-search-rankings-FB.jpg 1200w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/02\/rocks-digital-link-building-strategies-increases-search-rankings-FB-300x157.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/02\/rocks-digital-link-building-strategies-increases-search-rankings-FB-1024x536.jpg 1024w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/02\/rocks-digital-link-building-strategies-increases-search-rankings-FB-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>Local businesses need to get noticed by their customers to survive and thrive in the competitive business market. One way to do this is to include active and passive link building as part of your <a title=\"Integrating Social Marketing Across Broader Marketing Efforts\" href=\"https:\/\/www.rocksdigital.com\/integrating-social-marketing\/\">digital marketing strategy<\/a>.<\/p>\n<h2><strong>Let\u2019s Explore Why Link Building Matters<\/strong><\/h2>\n<ul>\n<li>Links give your business a competitive advantage over your competitors<\/li>\n<li>Quality links help to build a positive online reputation<\/li>\n<li>Your website&#8217;s search engine visibility gets a boost from quality links<\/li>\n<\/ul>\n<p>Now let&#8217;s look at these two types of link building strategies and how they will work best for your local business.<\/p>\n<h2><strong>Active Link Building for Local Businesses<\/strong><\/h2>\n<p>Active link building is when you actively pursue different avenues to create links to your local business website.<\/p>\n<h3><strong>Techniques for Active Link Building<\/strong><\/h3>\n<ul>\n<li>Claim and <a title=\"Dominate Google Local Search: How to Build Citations\" href=\"https:\/\/www.rocksdigital.com\/how-to-build-citations\/\">optimize your business listings<\/a> on directory websites<\/li>\n<li>Create social media profiles for your business, such as Twitter, Facebook, and YouTube and include links to your website and optimize each description consistently<\/li>\n<li>Guest blog on third party websites and include a link to content on your website in the post<\/li>\n<\/ul>\n<p>While active link building can be a time consuming task, there are definite advantages to investing in this process that makes it worth the time and effort.<\/p>\n<h2><strong>Passive Link Building for Local Businesses<\/strong><\/h2>\n<p>Passive link building is the natural process in which people link to your business website or blog without your asking. This requires educational, relevant and creative content on your website. The biggest benefit of this strategy is that it can create viral effects with the help of social media.<\/p>\n<h3>Techniques for Passive Link Building<\/h3>\n<ul>\n<li>Blog posts on your website that is informative and useful<\/li>\n<li>FAQs, tools and guides on your website as resources<\/li>\n<li>Discounts and freebies that attract customers to your website and encourage them to share<\/li>\n<\/ul>\n<p>When using link building as part of your digital marketing strategy, it is important that either you or someone that represents your business pay close attention to the types of inbound links you have coming into your website for quality. The wrong type of links can damage your website rankings. Read about <a href=\"https:\/\/www.advicelocal.com\/blog\/the-2014-wrap-up-seo-in-review\/\" target=\"_blank\" rel=\"noopener\">Google\u2019s updates<\/a> for more on this.<strong>\u00a0<\/strong><\/p>\n<h3><strong>How Link Building Can Increase Search Rankings<\/strong><\/h3>\n<p>Link building can and will increase your local search rankings based on the types of inbound links you have coming into your website. For instance, having your business listings claimed on all the directory websites will help you to dominate local SEO for your geographic area. There are services such as <a href=\"https:\/\/www.advicelocal.com\/products\/\" target=\"_blank\" rel=\"noopener\">Advice Local<\/a> that will\u00a0claim these listings for you.<\/p>\n<p>If you have inbound links to your website from organizations such as the BBB, Angie\u2019s List, industry associations and chambers these are high quality links that Google and other search engines will see as valuable.<\/p>\n<p>You want your link building strategy to be a mix of both active and passive link building and by your intentionally creating active links, they will lead to passive links.<\/p>\n<p><strong>One final thought, don\u2019t try and be the website with the most links, be the one with best quality of links!<\/strong><\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Learn+HOW+to+Use+Link+Building+for+%23LocalSEO+from+%40BernieColeman+%23RocksDigital+%23Search&#038;url=https:\/\/www.rocksdigital.com\/link-building-for-search-rankings\/' target='_blank'>Learn HOW to Use Link Building for #LocalSEO from @BernieColeman #RocksDigital #Search<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Learn+HOW+to+Use+Link+Building+for+%23LocalSEO+from+%40BernieColeman+%23RocksDigital+%23Search&#038;url=https:\/\/www.rocksdigital.com\/link-building-for-search-rankings\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>Have you been using link building as a strategy for your business or your clients? What has worked and what didn\u2019t? Let\u2019s discuss.<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Local businesses need to get noticed by their customers to survive and thrive in the competitive business market. One way to do this is to include active and passive link building as part of your digital marketing strategy. Let\u2019s Explore Why Link Building Matters Links give your business a competitive advantage over your competitors Quality [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":39011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[107],"tags":[291,289,290,292],"class_list":["post-4975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local","tag-active-link-building","tag-link-building","tag-passive-link-building","tag-why-link-building"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Link Building Strategies to Increase Search Rankings<\/title>\n<meta name=\"description\" content=\"Boost your local search rankings with effective link building strategies. Call us at (214) 989-7549 to enhance your online presence today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/link-building-for-search-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Link Building Strategies to Increase Search Rankings | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Boost your local search rankings with effective link building strategies. 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