{"id":4486,"date":"2015-01-13T04:00:11","date_gmt":"2015-01-13T10:00:11","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=4486"},"modified":"2025-11-24T13:17:51","modified_gmt":"2025-11-24T19:17:51","slug":"your-editorial-content-calendar-how-to","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/your-editorial-content-calendar-how-to\/","title":{"rendered":"Your Editorial Content Calendar How-To: The Key to Marketing Success"},"content":{"rendered":"<p><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/01\/editorial-content-calendar-fb.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-76975\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/01\/editorial-content-calendar-fb.jpg\" alt=\"Content calendar.\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/01\/editorial-content-calendar-fb.jpg 1200w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/01\/editorial-content-calendar-fb-300x157.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/01\/editorial-content-calendar-fb-1024x536.jpg 1024w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2015\/01\/editorial-content-calendar-fb-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>The marketing department tells you that your company needs a blog, Facebook and Twitter. This all sounds great, but who will create this fabulous content and how will you keep it organized? How much time will it take and how will you know if any of it is working? How can you make sure that the content you publish aligns with the <a title=\"Give Voice to Your Brand: Answer These 5 Questions\" href=\"https:\/\/www.rocksdigital.com\/give-voice-to-your-brand\/\">brand messaging<\/a> and is focused on your special promotions and offers at the same time?<\/p>\n<p>\u201c<em>If you fail to plan, you are planning to fail!<\/em>\u201d When Benjamin Franklin made that statement, he clearly wasn\u2019t thinking about the Internet, blogs or content marketing. But the statement still applies. Without proper planning, your content marketing efforts are doomed to fail.<\/p>\n<p>This is why an editorial content calendar is so important to the success of your content marketing.<\/p>\n<h3><strong>What is an Editorial Content Calendar?<\/strong><\/h3>\n<p>Think of an editorial content calendar as a schedule for your content marketing plan. An editorial calendar can be as simple as a spreadsheet that will help you plan out your blog posts, social media and online events in advance. Or, depending on your business\u2019s goal and content plan, it can also be used to track data, like website visitors, page views, sales conversions and much more.<\/p>\n<h2><strong>How to Create an Editorial Content Calendar<\/strong><\/h2>\n<p>You can use an Excel spreadsheet to create a basic editorial calendar. Column headings should include:<\/p>\n<ul>\n<li>Publishing Date (include the days of the week)<\/li>\n<li>Type of Content (including a column for each type of content planned)<\/li>\n<li>Topic or Theme<\/li>\n<li>Key Events<\/li>\n<li>Customer Personas or Audience<\/li>\n<li>Content Creator or Author (who is responsible for getting it done)<\/li>\n<li>Deadline (content should be available a couple of days or even a week before it\u2019s published)<\/li>\n<li>Call to Action<\/li>\n<li>Results or Conversions<\/li>\n<\/ul>\n<p>You\u2019ll want to create additional columns that focus on your specific goals and columns to include the verbiage for the social media posts you will be publishing to promote the content. You may also want track sales or email opt-in conversions.<\/p>\n<p>Make one page for each month and one page at the end for yearly totals. This will give you an overview to show what type of content works best. I suggest you use one page of your editorial calendar to collect blog post ideas.<\/p>\n<h3>Examples of Editorial Content Calendar Templates:<\/h3>\n<ul>\n<li>Convince and Convert<\/li>\n<li><a href=\"https:\/\/offers.hubspot.com\/editorial-calendar-templates\" target=\"_blank\" rel=\"noopener\">Hubspot<\/a><\/li>\n<li><a href=\"https:\/\/uplandsoftware.com\/kapost\/\" target=\"_blank\" rel=\"noopener\">Kapost<\/a><\/li>\n<\/ul>\n<p>If an Excel spreadsheet doesn\u2019t suit your needs, you might consider using programs like the WordPress plugin, <a href=\"https:\/\/coschedule.com\/\" target=\"_blank\" rel=\"noopener\">CoSchedule<\/a>, HubSpot or Divvy.<\/p>\n<h2><strong>How to Use An Editorial Content Calendar<\/strong><\/h2>\n<p>An editorial calendar is especially effective when you\u2019re planning a product launch or other special event. For instance, if you know that you\u2019re introducing a new product in the third quarter.<\/p>\n<p>Use the editorial calendar to plan out a series of blog posts, a landing page to sign up new email subscribers or even a SlideShare presentation, and your social media updates. You can use the calendar documenting\u00a0the <a title=\"Content Strategy Beyond Blogging: Integrating Visual Content\" href=\"https:\/\/www.rocksdigital.com\/content-strategy-visual-content\/\">different types of content<\/a> you would like to create for future usage, besides a blog post.<\/p>\n<p>Start by filling in special events, product launches and upcoming projects for the year. Include holidays and other special occasions that may affect your business. Then go back and begin adding in the topic or theme for the month, adding special details about the content you want to create for each week.<\/p>\n<p>Don\u2019t panic. You don\u2019t have to plan the entire year all at once. But having enough content planned for the quarter will help you to avoid the stress of trying to write a blog post at the last minute. It will also help you coordinate your team and allocate writing assignments well in advance.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=I+just+got+a+%22Editorial+Content+Calendar+How-To%22+by+%40ClarabelaMedia+on+%23RocksDigital+%23Marketing&#038;url=https:\/\/www.rocksdigital.com\/your-editorial-content-calendar-how-to\/' target='_blank'>I just got a &#8220;Editorial Content Calendar How-To&#8221; by @ClarabelaMedia on #RocksDigital #Marketing<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=I+just+got+a+%22Editorial+Content+Calendar+How-To%22+by+%40ClarabelaMedia+on+%23RocksDigital+%23Marketing&#038;url=https:\/\/www.rocksdigital.com\/your-editorial-content-calendar-how-to\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>Are you using an <\/em><\/strong><strong><em>editorial calendar for your content marketing strategy?<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Learn more on this important topic at one of the largest\u00a0<a title=\"Rocks Digital Marketing Conference 2015\" href=\"https:\/\/www.rocksdigital.com\/rocks-digital-marketing-conference-2015\/\">digital marketing conferences<\/a> for 2015!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The marketing department tells you that your company needs a blog, Facebook and Twitter. This all sounds great, but who will create this fabulous content and how will you keep it organized? How much time will it take and how will you know if any of it is working? How can you make sure that [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":76975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[401],"tags":[241,238,240,239],"class_list":["post-4486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-and-web","tag-content-marketing-calendar","tag-editorial-calendar","tag-editorial-content-calendar","tag-how-to-use-a-content-calendar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your Editorial Content Calendar How-To: The Key to Success<\/title>\n<meta name=\"description\" content=\"Master content marketing with an editorial calendar. 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