{"id":4314,"date":"2014-12-31T11:59:33","date_gmt":"2014-12-31T17:59:33","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=4314"},"modified":"2025-06-24T11:36:25","modified_gmt":"2025-06-24T16:36:25","slug":"using-a-url-shortener","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/using-a-url-shortener\/","title":{"rendered":"The Short on Using a URL Shortener"},"content":{"rendered":"
\"Short
Image Credit \u2013 Gajus\/Shutterstock.com<\/figcaption><\/figure>\n

How many of you have seen a URL (uniform resource locator) also known as a website address in a social media post or on a blog that has a billion and one characters? Using a URL Shortener will clean up the excess. Plus, if it is something one wants to share say on Twitter where characters are limited not only does it no longer look unsightly, it doesn\u2019t eat up the 140 character allotment with the URL alone!<\/p>\n

What is a\u00a0Short URL<\/strong><\/h2>\n

The Short URL, or as some know them by tiny url or bitly, is a great way to take those long URL\u2019s and get them back under control.<\/p>\n

For example, would you rather write Laboratory For Shuttering, Reinforcement, Concrete And Ferroconcrete Operations For Composite-Monolithic And Monolithic Constructions Of The Department Of Technology Of Building Assembly Operations Of The Scientific Research Institute Of The Organization For Building Mechanization And Technical Aid Of The Academy Of Building And Architecture Of The USSR or its abbreviation NIIOMTPLABOPARMBETZHELBETRABSBOMONIMONKONOTDTEKHSTROMONT?<\/p>\n

(There\u2019s a little bit of trivia for you \u2013 the world\u2019s longest abbreviation.)<\/em><\/p>\n

So basically, it is just wrapping something big up in a nice little package \u2013 or as small as package possible to make it more manageable.<\/p>\n

There are many sites that offer URL shorteners. One of my favorite is good o\u2019 Google because you can track how much traffic the shortened URL receives. Other URL shortener websites like bit.ly offer this as well.<\/p>\n

By shortening your link URL and having the ability to track its progress you can gain a better handle on how your brand presents online<\/a> and what type of audience (demographics) you are capturing giving you the ability to appeal more to the most active market hits.<\/p>\n

Top 3 URL Shorteners<\/strong><\/h2>\n
    \n
  1. Google URL Shortener –\u00a0\u00a0 https:\/\/goo.gl\/<\/a><\/li>\n
  2. Bitly – https:\/\/bitly.com\/<\/a><\/li>\n
  3. Tiny URL – http:\/\/tinyurl.com\/<\/a><\/li>\n<\/ol>\n

    Take your brand up a short step and get to shortening! <\/strong>Get more great information just like this by downloading the Rocks Digital\u00a0complimentary\u00a0eBook<\/a>.<\/p>\n

    <\/div>\n
    \n
    I just got the short on the Short URL from @DebbieMrazek #RocksDigital #BizTip<\/a><\/div>\n

    Click To Tweet<\/a><\/p>\n

    <\/div>\n<\/div>\n

    Do you use a URL shortener? If so, which one and are you tracking the clicks you get on them. Comment below.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    How many of you have seen a URL (uniform resource locator) also known as a website address in a social media post or on a blog that has a billion and one characters? Using a URL Shortener will clean up the excess. Plus, if it is something one wants to share say on Twitter where […]<\/p>\n","protected":false},"author":21,"featured_media":40768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56],"tags":[218,217,215,216],"class_list":["post-4314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","tag-bitly-url-shortener","tag-google-url-shortener","tag-short-url","tag-url-shorteners"],"yoast_head":"\nThe Short on Using a URL Shortener – Rocks Digital<\/title>\n<meta name=\"description\" content=\"Learn how URL shorteners can enhance your social media strategy and track engagement effectively. 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