{"id":41339,"date":"2023-07-11T07:00:43","date_gmt":"2023-07-11T12:00:43","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=41339"},"modified":"2023-07-12T10:56:54","modified_gmt":"2023-07-12T15:56:54","slug":"how-optimize-bing-places-listing","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/how-optimize-bing-places-listing\/","title":{"rendered":"How to Optimize a Bing Places Listing and Why It Matters"},"content":{"rendered":"

\"Bing
\nSince its earliest days, Bing Places for Business has lived in the shadow of the more successful Google Business Profile (GBP). And while Google is undoubtedly the dominant force in search \u2013 and the main priority for any local business listing management strategy<\/a> \u2013 Bing has recently gained attention after some significant updates. Let\u2019s take a look at why a local business needs a Bing Places presence, and the best approach to optimize a listing.<\/p>\n

The Benefits of a Bing Places Listing<\/h2>\n

Does your business have a Bing Places listing? If not, now\u2019s the time to claim it. Here are some of the main benefits you can expect.<\/p>\n

Take Control of Business Data<\/b><\/p>\n

Business data is collected and syndicated across numerous platforms. However, when a business doesn\u2019t claim the listing, the data can easily be outdated and incorrect. By claiming and optimizing the listing, you can maintain control to ensure users get up-to-date and accurate information.<\/p>\n

Increase Search Visibility<\/b><\/p>\n

A comprehensive Bing Places listing increases the chances of being discovered across a range of local industry keywords. If your business can demonstrate trust, authority and geographical relevance, Bing will likely display the listing to searchers.<\/p>\n

Leverage Bing\u2019s Substantial User Base<\/b><\/p>\n

According to The Verge<\/a>, Bing has 100 million daily active users. While this number falls short of Google\u2019s more than one billion daily active users, it absolutely represents a significant number of engaged consumers.<\/p>\n

Build a Local Search Network<\/b><\/p>\n

We have certainly proclaimed the benefits of a Google Business Profile<\/a>. But to maximize search visibility on Google, businesses need a network of platforms to fully thrive. Placements with Bing Places, GBP, Yelp, Facebook and many others all help to grow a business\u2019 local footprint.<\/p>\n

Take Advantage of Bing\u2019s AI Push<\/b><\/p>\n

Bing recently gained significant attention \u2013\u00a0and an uptick in users \u2013\u00a0after Microsoft integrated AI into the search engine. As recently discussed in the webinar posted below, AI could have major implications for local SEO, and staying at the cutting edge will be critical to stay ahead of the competition.<\/p>\n

How to Optimize a Bing Places Listing<\/h2>\n

Optimization is the key to increasing search visibility with a Bing Places listing. Follow these optimization tips to create a strong foundation.<\/p>\n

Claim the Listing<\/b><\/p>\n

Start by adding a business listing \u2013\u00a0or claiming it if the listing already exists. Before the profile goes live, business owners will need to complete the verification process.<\/p>\n

Update Business Details<\/b><\/p>\n

Basic business details include the name, address, phone number, website link, categories and opening hours. In addition, add links to Facebook, Twitter, Yelp, TripAdvisor and other sites, as this helps Bing associate the listing with other data sources.<\/p>\n

Add Images<\/b><\/p>\n

Add a broad selection of high-quality images that help promote the business. Along with product pictures, images will typically include shots of the exterior and interior of the building.<\/p>\n

Integrate Keywords<\/b><\/p>\n

Similar to Google Business Profile optimization<\/a>, adding keywords helps with search discoverability. Bing actually states that their AI uses the information provided to match businesses against customer searches.<\/p>\n

Monitor Reviews<\/b><\/p>\n

Reviews are an important way to develop consumer trust, as a positive star rating will likely increase the click-through rate from a local search. Unlike Google, Bing Places displays reviews from third-party sites like Facebook and Yellowpages, as well as from niche-specific platforms like Lawyers.com. Building an active Facebook community \u2013\u00a0while also monitoring reviews on other platforms \u2013\u00a0is key to getting a consistent flow of positive reviews that drives users to your profile.<\/p>\n

Add Offers<\/b><\/p>\n

Take advantage of user interest by adding promotions to your Bing Places. Promoting offers to consumers is a valuable way to increase engagement and turn searchers into buyers.<\/p>\n

Audit How Your Bing Places Listing Appears in Search<\/b><\/p>\n

With Microsoft recently integrating AI into Bing, adapting to the changing landscape is a must. For example, as part of optimizing your Bing Places listing, examine the elements that show in search results on your listing.<\/p>\n

The Bing Optimization video below shows how Bing is using AI to identify information on business websites, and adds information such as frequently asked questions, service buttons, appointment buttons (and more) into Bing listings.<\/p>\n