{"id":4101,"date":"2014-11-25T04:00:35","date_gmt":"2014-11-25T10:00:35","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=4101"},"modified":"2025-07-29T12:53:08","modified_gmt":"2025-07-29T17:53:08","slug":"optimizing-your-linkedin-profile","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/optimizing-your-linkedin-profile\/","title":{"rendered":"Top Tips for Writing & Optimizing Your LinkedIn Profile"},"content":{"rendered":"
\"Optimizing
Image Credit \u2013 JuliusKielaitis\/Shutterstock.com<\/figcaption><\/figure>\n

Creating your professional LinkedIn profile is more than just posting your resume. Similar to your website, when you\u2019re writing content, it\u2019s important to utilize keyword phrases<\/a> in your profile. After all, when prospects are searching for someone like you\u2014which they do on LinkedIn\u2014you want to show up high on their results list.<\/p>\n

For instance, a couple of the phrases I have used in my headline are \u201ccopywriting services\u201d or \u201cdirect response copywriter.\u201d So I have these keywords placed throughout in at least six strategic locations of my profile.<\/p>\n

Six Strategic Places to Include Your Keywords Within\u00a0Your LinkedIn Profile<\/strong><\/h2>\n

1. Your professional \u201cheadline<\/strong>\u201d<\/h3>\n

This appears right below your name on your profile. Be concise. Use descriptive phrases you think someone might search to find a professional like you. Unless you work for a big-name brand, it\u2019s not likely someone will be searching for \u201cPresident of the ABC Company.\u201d Consider using a tag line as well, one that incorporates a keyword phrase. LinkedIn gives you up to 120 characters here.<\/p>\n

2. Current work experience<\/strong><\/h3>\n

Include the keyword phrase(s) in the title and in the description of the work you do.<\/p>\n

3. Past work experience<\/strong><\/h3>\n

Weave the keyword phrase(s) in where you can, only if it\u2019s appropriate. (This is not about stuffing your keywords everywhere. It needs to make sense.)<\/p>\n

4. Skills and endorsements<\/strong><\/h3>\n

List the key areas that you specialize in\u2014areas of expertise that you want others to endorse you for. If you find people are endorsing you for skills you don\u2019t want to be recognized for, you can edit and delete those from your profile. LinkedIn shows the top ten skills that you\u2019re receiving endorsements for on your profile.<\/p>\n

When I receive an endorsement for a skill I\u2019d rather not be known for, I follow up with the colleague who was kind enough to endorse me. I don\u2019t say \u201cI don\u2019t want to be endorsed for that.\u201d Instead, I thank the person for the endorsement and let him or her know which skills I\u2019d welcome endorsements for. And I ask which skills he or she would like to be endorsed for. Reciprocity goes a long way.<\/p>\n

5. Websites<\/strong><\/h3>\n

Under your \u201cContact Info\u201d tab, you can list up to three website links. Many people just insert one thinking, \u201cI have one website.\u201d However, if that\u2019s the case, why not take advantage of this opportunity to lead people to several pages of your website? And while you\u2019re listing websites, you may use keyword phrases to describe each link.<\/p>\n

Take a look at what you have under \u201cContact Info\u201d now. Perhaps it says \u201cPersonal website,\u201d \u201cBlog,\u201d or \u201cCompany website.\u201d Instead, if you were a REALTOR\u00ae in Boulder, Colorado, it could say \u201cBoulder Real Estate\u201d or \u201cBoulder County REALTOR.\u201d You could then take the person to another page on your site with a keyword phrase such as \u201cSearch Boulder real estate.\u201d See where I\u2019m heading with this?<\/p>\n

Remember, you may submit up to three website links. So if you don\u2019t have three websites, simply use this opportunity to direct folks to other pages of the one website you do have. In my profile, viewers have the option to go to the home page of my copywriting site (\u201cFreelance copywriting services\u201d is the keyword phrase), my portfolio page (\u201cCopywriting portfolio samples\u201d) or my speaker page (\u201cMarketing seminars\u201d).<\/p>\n

Do the same on your LinkedIn profile. Optimize your website options for keyword phrases while giving visitors the option to learn more about you on various pages of your site.<\/p>\n

Read\u00a0four simple steps to make this change<\/a> to the website links if you need more help.<\/p>\n

6. Summary<\/strong><\/h3>\n

This is the most important section of your profile because it reveals a personal side of yourself and communicates who you are<\/a>. It also conveys what you\u2019re passionate about and how you can help others.<\/p>\n

Avoid having really long paragraphs here. Don\u2019t make readers dig deep to read your information. Shorter paragraphs make the content more inviting to the readers\u2019 eyes. And consider using sub-headings (which can also be keyword enhanced).<\/p>\n

LinkedIn allows you to use up to 2,000 characters here so take advantage of the opportunity to express yourself. Write your summary in first person, and give readers some insight about your personality and your desire to be of service to them.<\/p>\n

Whether you\u2019re already a LinkedIn member or thinking about it, take advantage of these six strategies when you\u2019re writing your profile. They\u2019ll help you harness the power of the world\u2019s largest professional networking site. It\u2019s a place to access valuable information, become part of a conversation and connect with other professionals.<\/p>\n

<\/div>\n
\n
How To Tips for Writing & Optimizing Your #LinkedIn Profile @DebraJason #RocksDigital<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Excerpted from my book Millionaire Marketing on a Shoestring Budget\u2122: How to Attract a Steady Stream of Happy Clients, Make More Money and Live Your Dreams<\/a>.<\/em><\/p>\n

Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Creating your professional LinkedIn profile is more than just posting your resume. Similar to your website, when you\u2019re writing content, it\u2019s important to utilize keyword phrases in your profile. After all, when prospects are searching for someone like you\u2014which they do on LinkedIn\u2014you want to show up high on their results list. For instance, a […]<\/p>\n","protected":false},"author":34,"featured_media":41840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56],"tags":[170,52,171],"class_list":["post-4101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","tag-copywriting-tips","tag-linkedin","tag-optimizing-linkedin"],"yoast_head":"\nTop Tips for Writing & Optimizing Your LinkedIn Profile – Rocks Digital<\/title>\n<meta name=\"description\" content=\"Optimize your LinkedIn profile with tips to enhance your visibility, attract opportunities and build a strong network. 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