Rocks Digital Marketing, a full-service digital marketing agency<\/a> helping businesses rank in the top of search results through web development, content writing, local SEO, GBP optimizations and more.<\/p>\nLissa founded and organizes the Rocks Digital Marketing Conference (formerly DFW Rocks Social Media), one of Texas\u2019 largest digital marketing events, with this month marking their 10-year anniversary.<\/p>\n
In 2009 Lissa founded her social media marketing consultancy, LissaDuty.com, with a passion and talent for leveraging social media platforms to brand businesses online.<\/p>\n
With her focus on all things digital, Lissa speaks on leveraging digital marketing, SEO, social media and the importance of online branding around D\/FW.<\/p>\n
Lissa\u2019s roles in the digital world include VP of Community Management, Directory of Strategic Initiatives and Director of Brand Marketing at Advice Local.<\/p>\n
Other roles include social media coach, trainer, transportation coordinator, career development consultant, marketing manager, operations manager and office manager. She has literally done a bit of everything, from advising to implementing.<\/p>\n
Connect with Lissa on Facebook, Twitter and LinkedIn @LissaDuty. Just Google \u201cLissa Duty\u201d and you\u2019ll learn more about Lissa, her contributions to digital marketing and to the community.<\/p>\n
Presentation Details<\/span><\/p>\nBlogging for Local Businesses: Why & How to Get Started<\/h2>\n
With small business owners today feeling like blogging is a wasted effort, Lissa Duty recognized how important it is to highlight the benefits of blogging.<\/p>\n
The simple fact is this \u2013 publishing new blog posts on a business\u2019 website helps the business place higher in organic search for keyword phrases and long-tail queries. Publishing blog posts also helps Google better understand the products and services the business offers. The more often a business publishes new pages and posts, the more often Google will crawl that business\u2019 website.<\/p>\n
Websites that do not have content published on a regular basis become stagnant. As this happens, they can lose placement in search results for specific queries. Prospective customers that visit such a website notice this lack of updates and often conclude the business is no longer relevant\u00a0\u2013 or even that it\u2019s closed for good.<\/p>\n
In this session, Lissa will present and describe Google Analytics data that demonstrates exactly how valuable blogging can be. She will also share tips on how to come up with blog topics, along with some best practices for writing content that your readers and the search engines will appreciate.<\/p>\n
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