{"id":3656,"date":"2014-11-06T04:00:17","date_gmt":"2014-11-06T10:00:17","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=3656"},"modified":"2025-06-16T13:40:03","modified_gmt":"2025-06-16T18:40:03","slug":"google-tag-manager-set-up-guide","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/google-tag-manager-set-up-guide\/","title":{"rendered":"The Guide to Google Tag Manager"},"content":{"rendered":"
\"Use
Image Credit \u2013 bangoland\/Shutterstock.com<\/figcaption><\/figure>\n

What is tag management and Why you need it<\/h2>\n

If you do SEO or SEM at a serious level you will, at some point, have a need to add a new tag or tracking code to a client\u2019s website. Sadly, sometimes your priority list and the client\u2019s developers aren\u2019t exactly in alignment.<\/p>\n

The result is that, while the developer is putting out a fire in the server room, or just doesn\u2019t feel a new piece of JavaScript is worth slowing down the site (because the server logs already say how much traffic you\u2019re getting), you are sitting around unable to add that new Facebook retargeting pixel<\/a> that has given great results for other clients.<\/p>\n

Even if you have carte blanche access to the website to add or update any tags or code you want, all that code is cumbersome and hard to manage.<\/p>\n

This is where Google Tag Manager comes into play. Google Tag Manager is a free tool that lets you add and update website tags like your conversion tracking, analytics, remarketing, or pretty much any other form of tracking you need as a marketer\u2014all without having to update your site\u2019s code every time.<\/p>\n

Google Tag Manager works by letting you install a single snippet of code, called a container, on your website. From the Google Tag Manager interface, you are able to add tags and site rules that determine when those tags fire.<\/p>\n

Setting up a container and installing it on a website takes about the same time as installing Google Analytics. Since almost anyone I work with will have at least nine\u00a0tags installed on their website, I require a new client to set up and install Google Tag Manager before I start working.<\/p>\n

How to set up Google Tag Manager in 10-20 minutes<\/h2>\n

 <\/p>\n

\"Sign<\/div>\n

Signing up for Google Tag Manager is simple. Sign into your Google account, go to https:\/\/www.google.com\/tagmanager<\/a> and click, \u201cSign up now.\u201d<\/p>\n

\"Google<\/div>\n

Once you\u2019re logged into your account you\u2019ll need to make a container to hold your tags. Click, “New Container” and fill out your info.<\/p>\n

\"Google<\/div>\n

Google will now give you a magical code snippet to add to your website\u2019s header or footer. If you\u2019re using a CMS you can add it to almost any file that is loaded throughout your website. With many premium WordPress themes, you will have a place to add code without editing theme files. However, if I have to edit code, I tend to use the footer.php and place the code in the section.<\/p>\n

\"Add<\/div>\n

Before you start adding tags let’s add a user. Click \u201cNew\u201d and click, \u201cUser.\u201d Even with all the great things about Google Tag Manager, my favorite is they way it handles users. I want my clients to own all their data, analytics, ad words, Facebook, etc\u2026 Anything I do as a consultant is using their accounts. They are giving me access–never the other way around. I would go so far as to say that any agency that is running your campaigns from their accounts, and sharing data with you, is not worth hiring. But that is a different post altogether.<\/p>\n

\"Adding<\/div>\n

With your users added and the code in your site, you\u2019re ready to add your tags. From inside the container click, \u201cNEW->TAG\u201d. From there, fill in the details. In the example below, I\u2019m adding a Facebook conversion pixel to a client\u2019s website.<\/p>\n

\"Adding<\/div>\n

 <\/p>\n

To add Facebook conversion tracking I’m choosing custom HTML as my tag type and copping and pasting the code from Facebook. On the right-hand side, there’s a box for, \u201cFIRING RULES.\u201d As mentioned at the top, these allow you to set where tags will appear and how they will fire.<\/p>\n

\"Rules<\/div>\n

For Javadrop<\/a>, since I\u2019m using a Facebook conversion pixel, I\u2019m adding it only to the signup page using a url contains rule. For something like Google Analytics, I would set the rule “all pages.”<\/p>\n

\"Create<\/div>\n

After you’ve added your tags, click, \u201cCREATE VERSION,\u201d in the top right corner. This will store the last revision for you.<\/p>\n

\"Changes<\/div>\n

From there, you can preview your changes, and publish the current container. You\u2019ll have to publish your changes, so they appear live on your website.<\/p>\n

Now that your container is published, your tags are live and firing on your site! If you manually added any of these tracking codes before, you have to remove them to keep them from firing twice and making your data unusable.<\/p>\n

<\/div>\n
\n
Reading \u201cThe Guide to #Google Tag Manager\u201d by @MasonPelt on #RocksDigital #SEM #PPC #SEO<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

(More about Google and Free Google Tools<\/a>.)<\/p>\n

So readers how are you using Google’s free tool for better tag management?<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

What is tag management and Why you need it If you do SEO or SEM at a serious level you will, at some point, have a need to add a new tag or tracking code to a client\u2019s website. Sadly, sometimes your priority list and the client\u2019s developers aren\u2019t exactly in alignment. The result is […]<\/p>\n","protected":false},"author":32,"featured_media":41830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[401],"tags":[26,123],"class_list":["post-3656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-and-web","tag-google","tag-google-tag-manager"],"yoast_head":"\nGoogle Tag Manager: Step-by-Step Set Up Guide<\/title>\n<meta name=\"description\" content=\"Enhance your digital marketing with Google Tag Manager. 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