{"id":3615,"date":"2014-10-29T04:00:56","date_gmt":"2014-10-29T09:00:56","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=3615"},"modified":"2025-06-24T10:30:27","modified_gmt":"2025-06-24T15:30:27","slug":"survive-the-global-economy","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/survive-the-global-economy\/","title":{"rendered":"How To Survive the Global Economy"},"content":{"rendered":"
\"Surviving
Image Credit \u2013 MaxxiGo\/Shutterstock.com<\/figcaption><\/figure>\n

Learn how to survive the global economy by thinking \u201cglocally,\u201d meaning think global and serve local<\/a>.<\/p>\n

\u201cGlobalization is becoming a business imperative for survival and growth,<\/em>\u201d as referenced in my book, GLOBALIZATION: America\u2019s Leadership Challenge Ahead<\/a>.<\/em> Is this how you currently view the business world around you?<\/p>\n

During the past three decades, our world has become much more interconnected and global as a direct result of expanded international trade, the explosive growth of the Internet and social media, and many other factors. The growth of international trade during this time has been a boon to both developed and under-developed countries alike. The volume of trade worldwide has increased twenty-fold from $320 billion to over $6.8 trillion since 1950.<\/p>\n

How should you view the global economy?<\/h2>\n

Today\u2019s \u201cnew\u201d global economy is broader and more diverse than in the past. It comprises\u00a0a network of interconnected markets all over the world, including China, the Middle East, Latin America and Africa. The global economy is also a pathway for short- and long-term investment as well as the transfer of technological and managerial innovation. The complexity associated with doing business in a truly global economy has also dramatically changed as well.<\/p>\n

As the world has continued to get smaller, there are greater opportunities to bridge the gap of working with foreign suppliers, partners and countries to market U.S. products and services in these broader geographic markets. Doing business \u201cglocally\u201d necessitates that we change our thinking regarding traditional business models. To compete effectively, we must think \u2018globally and act locally\u2019 to meet the growing demands of customers in all markets we serve.<\/p>\n

Think of the global economy as a two-way mirror<\/h2>\n

As you peer through the glass to explore new business opportunities, there are hundreds if not thousands of prospective customers, suppliers, partners and yes, competitors looking back at you with the same or similar goals in mind.<\/p>\n

Surviving the global economy<\/h2>\n