6) Sharing<\/strong><\/h2>\nWhen someone discovers an interesting article, a great quote or a helpful tip, they usually want to share it with friends and colleagues. Make it easy for them to spread the word about your content by including social sharing buttons at the bottom of each article. It seems to us that the favored current practice is to add individual buttons for Facebook, G+, Twitter, etc., but it\u2019s also acceptable to use an aggregated sharing button such as ShareThis or Shareaholic.<\/p>\n
Using these six techniques will make your content more attractive to search engines so that more consumers discover your content, are more likely to read it, and can easily share it with others. And don\u2019t forget to promote your content through your own social media accounts as well.<\/p>\n
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You spend a lot of time developing and marketing your content. It\u2019s good stuff, and you want people to find it, use it and share it with their friends and colleagues. So before you hit the final \u201cPublish\u201d button, take a few minutes to optimize your content for three essential features, the trifecta of content marketing: discoverability, readability and shareability. You can do this in six simple steps.<\/p>\n