{"id":3175,"date":"2014-08-28T21:19:03","date_gmt":"2014-08-29T02:19:03","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=3175"},"modified":"2023-09-19T14:35:59","modified_gmt":"2023-09-19T19:35:59","slug":"5-reasons-one-reading-blog","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/5-reasons-one-reading-blog\/","title":{"rendered":"5 Reasons No One is Reading Your Blog"},"content":{"rendered":"
\"No<\/a>
Image Credit \u2013Thinglass\/Shutterstock.com<\/figcaption><\/figure>\n

You\u2019ve got a blog. You\u2019ve written some pretty great stuff. You\u2019re really proud of it. There\u2019s only one problem\u2014nobody reads it.<\/p>\n

Yikes. Before you get down on yourself, know that you are not alone. Not by a long shot.\u00a0 And we\u2019ve got even better news for you. There is <\/em>something you can do about it. The first step is to figure out why you have no blog traffic and use that to guide your changes.<\/p>\n

Consider these reasons for your blog\u2019s lack of readership:<\/p>\n

It\u2019s Visually Unappealing<\/strong><\/h2>\n

Yes, that is the nice way of saying that you have an ugly baby. Sorry, but it may just be true. When it comes to designing your site, it matters less what you think and more what your readers think. Consider a fresh design and layout to invite people in.<\/p>\n

Your Content\u2019s Not Really That Good<\/strong><\/h2>\n

What?! You were an English major. You know how to craft a grammatically perfect sentence. That may be true but that is not really what constitutes good content. Your messages must be targeted to your audience, which means you should be writing about things that matter to your readers in a voice that appeals to them.<\/p>\n

Here Today, Gone Tomorrow<\/strong><\/h2>\n

Your readers need to trust you. If you publish daily for two weeks, you train people to expect new content each day. When you then choose to go on vacation and skip even one week, your readers will feel abandoned\u2014and they may not come back. Set a publishing schedule that you can actually maintain and stick to it.<\/p>\n

Lack of Optimization<\/strong><\/h2>\n

You may be among the golden ones who follow the above three rules to a tee, but if you do not take the time to optimize your blog and\/or site for SEO, what\u2019s the point? Seriously. Do you really think you\u2019ll get off-the-charts readership by posting a flyer at your local coffee shop?<\/p>\n

You\u2019re Too Quiet<\/strong><\/h2>\n

Marketing your blog is how you will capture the attention of new readers. Without this, your great content and beautiful design don\u2019t even have the chance to keep readers.<\/p>\n

Essentially, the above outlines the elements of any successful business. Develop a great product, market it well, close the deals, provide great service and enjoy repeat business.<\/p>\n

It is also important for bloggers to remember that what worked yesterday may not work tomorrow. Be open to change when and where necessary.<\/p>\n

<\/div>\n
\n
Feel like no one is reading your blog? Find out WHY! Post on #RocksDigital by @nataliekgould<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

You\u2019ve got a blog. You\u2019ve written some pretty great stuff. You\u2019re really proud of it. There\u2019s only one problem\u2014nobody reads it. Yikes. Before you get down on yourself, know that you are not alone. Not by a long shot.\u00a0 And we\u2019ve got even better news for you. There is something you can do about it. […]<\/p>\n","protected":false},"author":28,"featured_media":41764,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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